B2B Growth

Latest Episodes:

1266: Mistakes to Avoid When Shifting to Virtual Events w/ Gavin Finn May 25, 2020

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In this episode we talk to Gavin Finn, President & CEO at Kaon Interactive. If you like this episode, you'll probably also love: How to Share a Complex Story in a Visually Compelling Way with Gavin Finn Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#BTC 26: How to Grow a Podcast Audience: 14 Strategies for B2B Companies May 24, 2020

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In this episode of the #BehindTheCurtain Series, James & Logan break down 14 specific strategies we're implementing to grow podcast audiences. If you like this episode, you'll probably also love... How to Grow a Podcast Audience in 14 Steps Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

1265: Better CX Means Team Alignment w/ Jim Rudden May 23, 2020

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In this episode we talk to Jim Rudden, EVP and Chief Marketing Officer at Upland Software. If you like this episode, you'll probably also love: How to Manage Content Operations Chaos with Toby Murdock and Zoë Randolph How Marketing Lives In Other Departments (And What To Do About It) with Amrita Gurney Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#H2H 14: Connect With Your Customers in a Crisis w/ Meagen Eisenberg May 22, 2020

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In this episode of the Human 2 Human Segment - #H2H, Carlos Hidalgo talks with Meagen Eisenberg, CMO of TripActions on connecting with your customers in a crisis. She details how she mobilized her team and created a #PassThePlane campaign that connected their brand with their customers who of course, are human.

#CX 53: Creating a Fanocracy w/ David Meerman Scott May 21, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with David Meerman Scott, author of Fanocracy, about creating fans from customers and customers from fans through human connection. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

#CategoryCreation 21: Why Category Design Thinking Is Necessary In Times of Crisis w/ Kevin Maney & Mike Damphousse May 20, 2020

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In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors. A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.

1264: 4 Tactics to Establish Thought Leadership for Your B2B Brand w/ Andy Didorosi May 19, 2020

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In this episode we talk to Andy Didorosi, Head of Marketing at Basecamp. If you like this episode, you'll probably also love: 10 Ways to Help Your CEO Become a Thought Leader(in Less Than 6 Months) Singal vs Noise Descript The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1263: A 3-Step Framework to Nail Your Pricing & Maximize Profits w/ Stephen King May 18, 2020

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In this episode we talk to Stephen King, President & CEO at GrowthForce. If you like this episode, you'll probably also love: The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#Sales 1: COVID-19 Is Not an Excuse for Call Reluctance w/ Amy Quick May 18, 2020

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Have you seen that people are now doing weddings on Zoom? That’s just unfair. The pandemic was the perfect excuse — now it’s a trap. Turns out, you can’t rely on the end of the world to get out of things you don’t want to do — even your sales calls. Yes, today we’re talking about call reluctance. It was always an issue, but now everybody thinks they have an excuse. Well, you don’t. But don’t worry, we invited Amy Quick, Business Development Executive at IntelliMagic, onto today’s show to share some tips on how you can get over call reluctance like a pro. We covered: How to overcome call reluctance Lessons salespeople can learn from customer service Why your expensive English degree might finally pay off in sales Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Introducing the #Sales Series May 17, 2020

Show notes

Do you hate subscribing to more shows than you need to? Us too. That's why we're merging The B2B Sales Show into the #Sales series on B2B Growth. If you've been loving the B2B Sales Show & want to continue getting practical content from B2B sales practitioners, make sure you subscribe to B2B Growth & look for #Sales in the headlines for episodes that speak directly to the sales side of the house. You can easily find B2B Growth in all major podcast players here: Apple Podcasts Google Podcasts Google Play Spotify Stitcher If you have any ideas about topics, guests or any other way we can create great content for you, please reach out to Logan: On LinkedIn Email: logan@sweetfishmedia.com Text: 719.657.7119 Thank you so much for listening!

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