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    Business

    B2B Growth

    Conversations from the frontlines of marketing.

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    Copyright: © Copyright Sweet Fish Media

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    Latest Episodes:
    #Sales 3: A 10-Part Sales Development Action Plan for Sales Leaders w/ Belal Batrawy Jun 06, 2020
    Show notes

    We’ve all felt misunderstood at one time or another in life. It’s not ideal. What’s great about people misunderstanding your product, though, is it gives you a chance to refine your features, market positioning, messaging, and sales development process. In this #Sales episode of B2B Growth, James chats with 7x startup seller, sales advisor, and community leader of #Death2Fluff, Belal Batrawy. The two discuss: Overcoming the Curse of Knowledge in order to empathize w/ your customers Strategically adding friction to the sales process to qualify faster How to help SDRs own their career growth in 4 steps Resources mentioned in this episode: Building a Story Brand by Donald Miller #Death2Fluff on Bravado Belal’s SDR/BDR Career Growth Plan You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.


    1273: 5 Tips for Managing a Fully Remote Marketing Team w/ Lori Sullivan Jun 05, 2020
    Show notes

    In this episode we talk to Lori Sullivan, Director of Marketing at Fleetio. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom and How We Set & Track Goals at Sweet Fish Check out these resources we mentioned during the episode: Asana Figma InVision Status Hero Clockwise Zoom Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.


    #Remote 1: Stop Trying to Control Everyone's Remote Experience Jun 05, 2020
    Show notes

    Welcome to Remote, a new series hosted by Ryan Drawdy, Director of Culture and People Ops at Sweet Fish Media, which has been a fully remote team for the entirety of its existence. In this series, Ryan distills some of the most important discoveries he's made as a Director of Culture at a remote company and shares them with you. For those of you a bit newer to the distributed game, this series can save you a few months—or even years—of trial and error. Episode 1 is all about how your team can create their own remote experience. They don't need you to do it.


    #CX 55: When Customers Want To Talk To A Human w/ Samantha Stone Jun 04, 2020
    Show notes

    In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play Google Podcasts


    #CategoryCreation 22: Why Category Creators Need to Create Contrast w/ Brad Zomick Jun 03, 2020
    Show notes

    In this episode of the #CategoryCreation series, we talk to Brad Zomick, former VP of Marketing at Pathgather and Degreed. Brad explains why if you want the world to see the need for your new category, you have to create sharp contrast with categories that already exist.


    1272: What CEO's Need to Know About Leading a Remote Team w/ Daniel Ramsey Jun 03, 2020
    Show notes

    In this episode we talk to Daniel Ramsey, Co-Founder & CEO at MyOutDesk. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom Checkout these resources we mentioned during the episode: John Belizaire the Co-Host of B2B Growth and CEO of CEO Playbook To get a copy of the Go Remote Guide, Text MOD to 31196. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.


    1271: Pain Points for Prospects (& What to Do About Them) w/ Adam Springer Jun 02, 2020
    Show notes

    In this episode we talk to Adam Springer, Found of Startup Sales and Co-Host of Startup Sales Podcast. If you like this episode, you'll probably also love: 4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) and Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) with Chris Voss Author of Never Split the Difference Learn how to map out your prospect's pain points in this video Defining Your Value Proposition Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.


    #NewPodcast: Toolbox for the Trades Jun 02, 2020
    Show notes

    In this episode of the #NewPodcast series, we share a part of the first episode - Treat Everyone the Same: Life Advice from the CEO of Goettl - Ken Goodrich Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. This podcast is brought to you by ServiceTitan—the leading home and commercial field service software. Episodes will feature stories and strategies to help contractors grow and scale their service business. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google


    1270: 5 Keys to Double Your Inbound Lead Conversion Rate w/ Nicolas Vandenberghe Jun 01, 2020
    Show notes

    In this episode we talk to Nicolas Vandenberghe, CEO at Chili Piper. If you like this episode, you'll probably also love: Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.


    #Sales 2: Sales Cybernetics Defined: How it Replaces Humans with AI w/ Justin Michael Jun 01, 2020
    Show notes

    Silicon Valley veteran and sales cybernetics mastermind, Justin Michael, Regional Vice President of Sales at YouAppi, brings an enormous amount of research and knowledge to the AI sales space and kills it. What we talked about: Deep dive into the psychology behind the sales process How AI can catapult your sales forward Being ahead of the tech curve You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify. This #Sales episode is hosted by Patrick Downs, Sales Enablement & Training Manager at Pandadoc.


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