B2B Growth

Latest Episodes:

#B2BTech 4: 5 Tips for Successful Tech Entrepreneurship w/ Janet Schijns Jun 12, 2020

Show notes

Why does the way we sell online feel so foreign to how we sell in real life? Janet Shijns, founder and CEO of JS Group, has consulted entrepreneurs and corporate leaders alike on consolidating the two different ways we tend to sell. Live from Ingram Micro’s U.S. Sales Kickoff, Janet shares with B2B Tech Talk host Keri Roberts five tips for tech entrepreneurs to ultimately achieve more success in selling. The two discuss: Janet’s journey through the entrepreneurial world and climbing the corporate ladder Why sales pros need to act more human when they’re selling online How regular social selling helps entrepreneurs attain success faster Follow us on Twitter @IngramTechSol #B2BTechTalk Sponsored by Ingram Micro President’s Club and Ingram Micro Financial Solutions. Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

1277: How This Content Marketing Team Brilliantly Responded to COVID-19 w/ Shannon Curran Jun 12, 2020

Show notes

Shannon Curran, Manager, Content Marketing at Quick Base, hosts “The New Normal” podcast, a fun and energetic project that grew organically out of the remote work environment she found herself in. Not only did Shannon and her team have some fantastic results putting together an on-the-fly, Covid19 strategy, but she is a ball of brilliant and bright energy! Join us for a look into some of Shannon’s strategic observations about content distribution, what you are probably overthinking and what is so passionate about being accountable to as a marketer. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#CX 5: Neuroscience, Trust, and the Human Face w/ Ed Powers Jun 11, 2020

Show notes

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ed Powers, customer success and customer loyalty expert, about the neuroscience of trust and the importance of getting face to face. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play Google Podcasts Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount

#Revenue 2: How Stadia’s Accelerator is Winning the Revenue Game w/ Tim Hayden Jun 10, 2020

Show notes

A rising tide lifts all boats. It’s cliché, I know, but it’s true. And if you don’t believe me, look at successful accelerators. Accelerators like Stadia Ventures, who are growing exponentially themselves as they give sports technology startups the tools they need to thrive. Today, I caught up with Tim Hayden, Co-Founder & Managing Director at Stadia and picked his brain about what it takes to succeed at helping others succeed. We went over: How Stadia got started accelerating startups Why coachability is the best metric for predicting startup success What changes the COVID-19 crises brings to the game This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1276: How an Editorial Calendar Drives Your B2B Content Strategy w/ Saj Hoffman-Hussain Jun 10, 2020

Show notes

In this episode we talk to Saj Hoffman-Hussain, Founder of Creative Collaborative Consulting. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

1275: Humor in B2B Marketing: A 5-Part Framework That Works w/ Andrew Tarvin Jun 09, 2020

Show notes

In this episode we talk to Andrew Tarvin, Speaker, Author, and Coach at Humor That Works. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#NewPodcast: Brand Land Jun 09, 2020

Show notes

In this episode of the #NewPodcast series, we share a part of the episode - Finding the Nucleus of Your Brand with David Brier, Chief Gravity Defyer at DBD International. David had some incredible insight on how to identify and isolate the nucleus of your brand. They talk about: How to avoid making superficial decisions Identifying red flags in your branding and what the brands the world admires have in common. Each episode features an interview with an industry thought leader discussing topics such as brand consistency, customer experience, scaling design, brand templating, brand management, customer-centric content marketing, and in-house brand development. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google

#CEO 6: Why All Great Leaders Find Time for Solitude Jun 08, 2020

Show notes

A revolutionary war doctrine. A winning web browser. Defeating the Borg. What do these have in common? These are achievements by real-world leaders — and one imagined galactic leader — who draw upon the power of solitude for effective leadership. In today’s episode, join me, John Belizaire, CEO at Soluna and Managing Editor at CEOPLAYBOOK, as I explain how (and why) you should make solitude a core-component in your leadership strategy. I cover: Why effective leadership depends on solitude Examples of how real (and fictional) leaders use solitude The 4 solitude plays you can start practicing today This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1274: Start Treating Case Studies Like Human Stories w/ Joel Klettke Jun 08, 2020

Show notes

In this episode we talk to Joel Klettke, Founder of Case Study Buddy. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#BTC 28: Thought Leadership is Achieved, Not Proclaimed Jun 07, 2020

Show notes

What is Thought Leadership? Is it expertise? Notoriety? Celebrity? When James Carbary, Founder of SweetFish Media, and Logan Lyles and Dan Sanchez, the co-hosts of B2B Growth podcast sat down and contemplated thought leadership, they not only identified some of the key indicators, values and possibilities of thought leadership, but reluctantly realized they themselves may very well be amongst the ranks. What we talked about: What is Thought Leadership Growing into a Thought Leadership role Do you have a unique view? If not, you may not be a Thought Leader You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on Spotify, or here.

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