B2B Growth

Latest Episodes:

#CategoryCreation 23: How to Pitch Category Design to Your CEO Jun 17, 2020

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In this episode of the Category Creation series, we talk to Conor McCluskey, co-founder and CEO of BombBomb. Conor discusses how to approach your CEO if you think category design is a strategy your company needs to explore.

1280: The Importance of SEO for Thought Leaders w/ Gaetano DiNardi Jun 17, 2020

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In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva. You can connect with Gaetano DiNardi on Twitter You can subscribe to his new podcast #NewPodcast: Musicians in Tech Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#NewPodcast: CFO Weekly Jun 16, 2020

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The world is a strange place right now. But regardless of the uncertainty that we’re facing, for most people, the show must go on. Work must get done - invoices sent out and books closed. As a finance professional, have you ever wished that you could just spend time listening to other CFOs, and learning what’s working for them? Or even better, what’s NOT working for them? So that you don’t make the same mistakes? Well you’re in luck. Because the CFO Weekly podcast is just that. CFO Weekly is brought to you by Personiv. In this episode of the #NewPodcast series, we share a part of the episode - Why You Should Listen to CFO Weekly with Megan Weis, VP and General Manager, FAO Services at Personiv. Megan shares why she started this podcast and what listeners can expect. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google

1279: How B2B Brands Can Win With Linkedin Ads w/ Anthony Blatner Jun 16, 2020

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In this episode we talk to Anthony Blatner, Advertising Director at Modern Media. If you like this episode, you'll probably also love: The 3 Keys to Success with LinkedIn Ads with AJ Wilcox 5 Ways to Generate More B2B Leads on LinkedIn with Harry Whelchel How LinkedIn Supports B2B Enterprise Tech Solutions with Jason Carriere The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

1278: Strategies to Grow Your Podcast Audience w/ Dan Misener Jun 15, 2020

Show notes

In this episode we talk to Dan Misener, Head of Strategy and Audience Development at Pacific Content. If you like this episode, you'll probably also love: 3 Ways to Deliver Value Through Podcasting with Scott Barker host of The Sales Engagement Podcast WhyPodcastsWork 10: The Power Of Podcasting For ABM Engagement with Desiree Daniels Podcasting for Business: A 26-Step Process Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#Sales 4: Stop Making These Common Discovery Mistakes w/ Armand Farrokh Jun 15, 2020

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In this episode we talk to Armand Farrokh, Director of Sales at Carta. If you like this episode, you'll probably also love... ...these past episodes: 3 Ways to Turn Prospects Into Friends with James Carbary and Logan Lyles How to Sell Value (Hint: You May Be Doing It Wrong) with David Priemer ....and this book: Gap Selling by Keenan Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#BTC 29: How to Build a Thought Leadership Program (A 10-Part Framework) Jun 14, 2020

Show notes

In this episode of the #BehindTheCurtain Series, James & Logan talk about how we're activating 5 personal brands on our team to establish our new evangelist program. We go deep on the 10 steps we've identified to kick-off & execute this program: Identify Your Evangelists Determine Your Evangelist's Points-of-View Identify Pillar Content Map Out Your Content Themes Determine Your Content Focus Ratio Identify Your Primary Content Types Establish Your Editorial Calendar Set a Frequency Goal Find Tools to Make You More Efficient Determine Time Commitment (& Empower Your Team to Maximize That Time) If you like this episode, you'll probably also love: You’re Not a Thought Leader Unless You Take a Stand with James Carbary and Logan Lyles 3 Benefits to Content Creation “Batching” with Joe Sullivan Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

#Culture 1: Transformational Leadership: Define Your Future Self w/ Dr. Benjamin Hardy Jun 13, 2020

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There’s one big obstacle standing in the way of your ideal self: your personality. Well, at least your perception of your personality. To become a transformational leader, you need to transform your mindset. In this #Culture episode of B2B Growth, co-host Blake Bozarth chats with Dr. Benjamin Hardy, an organizational psychologist and author of the forthcoming Personality Isn’t Permanent. Blake and Dr. Hardy discuss: How to shape your personality in order to become the person you want to be How to turn a fixed mindset into a growth mindset Why pursuing a future self is crucial to having a purpose Resources mentioned: How to Consciously Design Your Ideal Future by Benjamin Hardy, Ph.D. Books by Ellen Langer Man’s Search for Meaning by Viktor Frankl The Psychology of Your Future Self by Dan Gilbert The #Culture series is hosted by Blake Bozarth, Founder & CEO of CoThryve. To hear more episodes like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

#HowToPodcast 15: How to Design a Podcast “Logo” (Cover Art) w/ Kelsie Montgomery Jun 13, 2020

Show notes

Admit it: You probably judge a book *a little bit* by its cover, right? The same happens with podcasts. Your podcast’s logo (aka, cover art) is a ginormous factor in whether or not someone listens to your show or not. To get the very best design insights, James chats with Sweet Fish Creative Director and designer, Kelsie Montgomery. The two discuss: The differences between podcast logos and podcast cover art The fundamentals of a great cover art design How to create an identity for your podcast based on its cover art Resources mentioned: How to Design a Podcast Logo (aka, Cover Art) blog Dribbble Connect w/ Kelsie via LinkedIn, Instagram (@mrskelsiemonty), or email her at kelsie@sweetfishmedia.com This #HowToPodcast episode is hosted by Executive Producer James Carbary. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Introducing the #Culture Series Jun 12, 2020

Show notes

In this episode, Kelsey shares a new series that will be releasing here on B2B Growth. In the #Culture Series, you'll hear from Blake Bozarth, Founder of CoThryve along with other HR, People Ops and Culture leaders as they share their own experiences surrounding company culture. You can easily find B2B Growth in all major podcast players here: Apple Podcasts Google Podcasts Google Play Spotify Stitcher

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