B2B Growth

Latest Episodes:

1287: 9 Things to Do in Your 1st 90 Days as a VP Marketing w/ Maya Grossman Jun 30, 2020

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In this episode we talk to Maya Grossman, Strategic Product Marketing Advisor for companies like Google, BetterHelp, and Zest. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1286: Should You Fire Your SEO Agency? w/ Gary Arnold Jun 29, 2020

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In this episode we talk to Gary Arnold, Marketing Manager at Executech. If you like this episode, you'll probably also love: Our New SEO Strategy: Google Alphabet Soup with James Carbary and Logan Lyles PR & SEO Tactics that Generated 40 Million Page Views with Dmitry Dragilev How to Plan Episode Topics Your Audience Wants to Hear They Ask, You Answer by Marcus Sheridan Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#BTC 30: How Speed Can Kill a Young Business w/ Bill Reed Jun 28, 2020

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In this episode of the #BehindTheCurtain Series, Kelsey speaks with Bill Reed, Chief Operating Officer of Sweet Fish Media about how at Sweet Fish we’ve experienced a lot of growth in a relatively short amount of time, which is both exciting and terrifying. Its kind of like the ultimate thrill ride, and we’re thankful for the early success we’ve had as a young, emerging business. If you like this episode, you'll probably also love: How We Crafted Our Mission & Vision Statements Why Every CEO Needs a Coach Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

#5Things: Matt Davis Jun 27, 2020

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In this episode of the 5 Things Series we talk to Matt Davis, Director of Brand Marketing at Adaptive Medical Partners. Matt shares the 5 Things he can't live without: 1) Music 2) Airpods 3) Slack 4) LinkedIn 5) StoryBrand framework If you like this episode, you'll probably also love... ...this past episode: The Power of Data Visualization for Your Sales Team Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here.

#Agency 13: The 'Return to Normal' from the Agency Owner's Perspective w/ Drew McLellan Jun 26, 2020

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In this 13th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute. He talks about: How agencies are handling the shift from WFH to back to the office What safety measures are agencies taking How owners are handling employees who are reluctant to return to the office

#Books 14: Marketing and Virtual Sales in a Pandemic World w/ Douglas Burdett & James Muir Jun 26, 2020

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In this 14th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

1285: Creative Account-Based Marketing Examples (and Their Effectiveness) w/ Brandon Redlinger Jun 26, 2020

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In this episode we talk to Brandon Redlinger, Director of Growth at Engagio. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

1284: Thought Leadership Strategy: A 7-Part Framework w/ Josh Steimle Jun 25, 2020

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In this episode we talk to Josh Steimle, Founder & CEO of Influencer Inc.. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#CX 58: The Science and Metrics of Video Jun 25, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business shares the science behind video and the new video metric that matters most. Subscribe to hear more CX conversations on Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

#Revenue 3: 8 Criteria Investors Desire in Founders w/ Unity Stoakes Jun 24, 2020

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We may be looking at time as “before COVID” and “after COVID,” but StartUp Health’s unique 8-point scorecard for digital health founders has held strong all throughout. As a co-founder and President of Startup Health, Unity Stoakes describes the rationale behind the 8 criteria necessary for entrepreneurs to meet. Plus, Unity and John discuss: The effect a startup’s network has on their success How startups should consider pitching to investors post-pandemic The biggest challenges for startups pre and post-pandemic This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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