B2B Growth

Latest Episodes:

1283: Original Research in Content Marketing: Everything You Need to Know w/ Ian Luck Jun 24, 2020

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In this episode we talk to Ian Luck, VP of Global Marketing at CustomerGauge. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#Sales 5: Your LinkedIn Posts Aren’t Funny Enough w/ James Carbary Jun 23, 2020

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LinkedIn content still sucks. That’s a good thing. You can use that — the bar is still low and the noise isn’t yet deafening. And the best way to take advantage of this? Be funny. In this episode, Co-Host Patrick Downs interviews James Carbary, Founder of Sweet Fish Media and Author of Content-Based Networking to find out why LinkedIn has a giant content-shaped hole… And you can fill that hole with comedy. (Note: This also works for parental-affection-shaped holes, but that’s beyond the scope of this episode.) James covered: Why LinkedIn’s dearth of content is good news for you Why those who can’t teach need to be funny Why brands need to stop chasing influencers and create their own content-following You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

1282: What B2B Marketers Can Learn from Journalists w/ Randy Wootton Jun 23, 2020

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In this episode we talk to Randy Wootton, Chief Strategy Officer at Seismic. If you like this episode, you'll probably also love: How to Shift to Product-Led Growth (& Why It’s Needed) with Joe Chernov You may also love this book recommendation from Randy: The One to One Future The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#Agency 12: Why Niches Are Your Agency’s Path to Innovation w/ David Searns Jun 22, 2020

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In this featured episode, Sharon Toerek chats with David Searns, CEO of Haley Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CEO 7: Books Every Startup CEO Should Read w/ David Cancel Jun 22, 2020

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Are you a know-it-all or a learn-it-all? If you chose the latter, you’ll appreciate the top 5 marketing books David Cancel — Founder and CEO of Drift — can’t stop rereading. In this #CEO episode, David talks about his favorite books along with 4 reading systems he urges entrepreneurs to use. Plus, he goes over: His advice to new CEOs in the current economy Why it’s a Drift company value to always be learning How to learn from other’s painful experiences Books & resources mentioned: drift.com/books/drift-leadership-principles/ Seeking Wisdom by Peter Bevelin The Hard Thing About Hard Things by Ben Horowitz Powerful by Patty McCord Conversational Marketing by David Cancel & Dave Gerhardt From Impossible to Inevitable by Aaron Ross & Jason Lemkin Behind the Cloud by Marc Benioff & Carlye Adler Ogilvy on Advertising by David Ogilvy Influence by Robert B. Cialdini, Ph.D. The Books Every Startup CEO Should Read If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.

#HowToPodcast 15: How to Name A B2B Podcast: Tips & An Unconventional Trick Jun 21, 2020

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In this episode, James and Dan talk about specific frameworks that companies can use to name their show. If you like this episode, you'll probably also love: Strategies to Grow Your Podcast Audience w/ Dan Misener How to Design a Podcast “Logo” (Cover Art) w/ Kelsie Montgomery Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#Culture 2: 6 Keys to Retaining and Developing High Potential Employees Jun 20, 2020

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Have you ever finished developing a product and thought “I wish that took a year or two longer?” You haven’t? Of course not. We want to do things quickly and correctly to get ahead of our competitors. But if you’re not retaining your top talent, you’re effectively saying you are comfortable getting your product out a few years later than it could be. In this episode, I’ll explain why and also go over 6 ways you can retain your high-potential employees: Invest in your talent’s personal and leadership growth Connect their personal values and purpose with your company’s Give them the opportunity to lead. Provide your high-potential employees with meaningful mentorship Leverage the power of collective leadership development To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.

1281: How to Shift to Product-Led Growth (& Why It's Needed) w/ Joe Chernov Jun 19, 2020

Show notes

In this episode we talk to Joe Chernov, Chief Marketing Officer at Pendo.io. If you like this episode, you'll probably also love: Sales, Marketing, and the Unsung Heroes of Today’s Growing Companies with Joe Chernov The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#Remote 2: The One Non-Negotiable on Remote Teams Jun 19, 2020

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The only thing that remote teams can't live without is trust. If you’re not willing to trust your people, don’t even bother trying to go remote. It will never work: I promise you. In this episode, we talk about what trust does and doesn’t mean, as well as a specific example of what happens when you don’t extend trust to your team.

#CX 57: Winning Loyalty by Being "Slightly Better Than Average" w/ Shep Hyken Jun 18, 2020

Show notes

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Shep Hyken, Chief Amazement Officer at Shepard Presentations, about being amazing simply by being slightly better than average most of the time. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

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