B2B Growth

Latest Episodes:

#BTC 31: 5 Reasons It's Not Too Late to Launch a Podcast Jul 05, 2020

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In this episode of the #BehindTheCurtain Series, Logan Lyles & Rita Richa talk about whether or not it's too late to launch a podcast for your brand. Spoiler: No! We share 5 reasons (OK, there's a bonus 6th reason) why it's not too late to launch a podcast in 2020. But, don't just take our word, others are saying it too. Check 'em out here: The Audacity to Podcast and... The Chartable Blog Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

#Culture 3: 5 Leadership Development Goals Managers Should Set in 2020 Jul 04, 2020

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When it comes to superheroes, Batman is better than Superman, hands down. It isn’t even a contest. Yeah, I said it. It’s because Superman is just lucky, while Batman works hard to be the leader he is — and leaders everywhere should take note. See, Superman is basically the Swiss-Army knife of superpowers, right? He’s faster than a speeding bullet, can leap tall buildings in a single bound, which is a weird flex since he can fly. Plus, the laser-eyes, ice-breath and… ability to sneeze hummus? But Batman... as far as I can tell, his only superpower is his trust fund. Otherwise, he’s just an eccentric guy who is really, really invested in his own personal growth. My point is, if you’re a manager and want to be successful in developing the next generation of leaders, it’s important that you never stop developing yourself. You need to set goals for your personal growth in order to better help others achieve theirs. And there are 5 surefire ways you can: Know yourself better Do less, but more of the things that matter Think macro, invest micro Pursue mastery Mentor someone To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.

#5Things: Matt Benson Jul 04, 2020

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In this episode of the 5 Things Series we talk to Matt Benson, Director of Marketing and Business Development at OnePointe Solutions. Matt shares the 5 Things he can't live without: 1) Apple Music 2) Microsoft Office 3) An Empowered Team 4) LinkedIn 5) Raw Almonds + Water + Coffee Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

1290: 5 Tactics to Scale Up Your Business w/ Nick Bradley Jul 03, 2020

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In this episode, we talk to Nick Bradley, Co-Founder and Director at The Fielding Group and Host of Scale Up Your Business Podcast. If you like this episode, you'll probably also love: How Facebook Doubled Productivity to $1.8 MM per Employee with Tim Campos ...and Get your free copy of Customer Creation Playbook Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#Remote 3: One Thing All Remote Companies Should Do Every Day Jul 03, 2020

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In this one Ryan Drawdy, Director of Culture and People Ops at Sweet Fish, tells you about the one thing that helps our own remote culture stay connected more than anything else: asking a question of the day. It all comes back to engagement, which is of course the end goal of any company culture, but is especially challenging in a remote environment. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CX 59: Customer Experience as Existential Experience w/ Todd Hockenberry Jul 02, 2020

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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Hockeberry, a B2B sales and marketing consultant at Top Line Results, about true personalization, customer-centricity, internal alignment, and ... company survival. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

1289: 3 Lessons on Content Distribution (from the Consumption Data of 4M B2B Professionals) w/ David Fortino Jul 02, 2020

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In this episode, we talk to David Fortino, SVP of Audience and Product at NetLine. If you like this episode, you'll probably also love: 2020 State of B2B Content Consumption and Demand Report for Marketers Audience Explorer Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

#CategoryCreation 24: How to Get Your Team on Board with Category Design w/ Darin Dawson Jul 01, 2020

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In this episode of the Category Creation series, we talk to Darin Dawson, co-founder and President of BombBomb. Darin discusses how to get your entire team involved and excited about the process of category design.

1288: How FranklinCovey Built a Thought Leadership Division (& Why You Should Too) w/ Scott Miller Jul 01, 2020

Show notes

In this episode, we talk to Scott Miller, Executive Vice President, of Thought Leadership at FranklinCovey. If you like this episode, you'll probably also love: How to Build a Thought Leadership Program (A 10-Part Framework) Content-Based Networking by James Carbary Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.

#Sales 6: Hope is Killing Your Business w/ Kevin Dorsey Jun 30, 2020

Show notes

Hope is dumb. Sure, we talk a lot as humans about hope. We hope things will work out. We hope we’ll get that promotion. We hope that our team will win. We hope we’ll land that prospect. But as Kevin Dorsey likes to say, “Hope has killed more dreams than it has ever created.” In this episode, Co-Host Patrick Downs interviews Kevin Dorsey, VP of Inside Sales at PatientPop to find out why hope is hurting your team far more than it could ever help them. Kevin covered: The danger of placing too much of your strategy in hope Why you need to stop focusing on selling the future How to unsell a prospect’s current solution You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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