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    Business

    B2B Growth

    Conversations from the frontlines of marketing.

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    Copyright: © Copyright Sweet Fish Media

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    Latest Episodes:
    #BTC 27: 10 Ways to Get Thousands of Views on Your LinkedIn Content May 31, 2020
    Show notes

    In this episode of the #BehindTheCurtain Series, James & Logan talk about the 10 specific tactics for growing your reach on LinkedIn. If you like this episode, you'll probably also love: Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker 4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts with James Carbary and Logan Lyles LinkedIn 2020 Is Like Facebook 2012 with Gary Vaynerchuk And James' LinkedIn Post: You need to be more strategic with your LinkedIn headline Sweet Fish is hiring! Click here to learn more. Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.


    #HowtoPodcast 14: Getting Thought Leaders On Your Podcast Is Not Your Key to Audience Growth May 30, 2020
    Show notes

    In this episode of the #HowToPodcast Series, James & Logan dispel the common myth that getting thought leaders on your podcast is the key to audience growth. If you like this episode, you'll probably also love: How to Skyrocket Organic Traffic in 5 Steps with Gaetano DiNardi Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube


    #Books 13: Why Marketing Has Changed Forever w/ Douglas Burdett & James Muir May 29, 2020
    Show notes

    In this 13th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.


    #Revenue 1: How Capacity Landed as One of Forbes Best Startup Employers w/ Tim Yeadon May 28, 2020
    Show notes

    Who doesn’t wish to get in on the ground floor of the next fast growing startup? Still, few take the risk — startups present huge challenges. But for some people, that’s what makes them so appealing. People like Tim Yeadon, Chief Revenue Officer at Capacity, which made Forbes’ list of best startup employers. Tim came on the show today to explain how the company met those challenges. Tim went over: How Capacity found their market niche Strategies for landing and expanding How to approach Enterprise vs. SMB customers This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth. You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.


    1269: 3 Tips to Enable Effective Remote Selling During COVID-19 w/ Russell Wurth May 28, 2020
    Show notes

    In this episode we talk to Russell Wurth, VP of Sales Enablement at Showpad. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom Check out a few of the resources mentioned in this episode here: BombBomb Loom Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.


    Introducing the #Revenue Series May 27, 2020
    Show notes

    In this episode, Kelsey shares a new series that will be releasing here on B2B Growth. The #Revenue Series is hosted by John Grispon, Founder of Early Revenue. He features guests including founders of venture capital firms and startup leaders as they share their own experiences. You can easily find B2B Growth in all major podcast players here: Apple Podcasts Google Podcasts Google Play Spotify Stitcher


    1268: 5 Ways to Adapt to Remote Selling & Sales Management w/ Carson Conant May 27, 2020
    Show notes

    In this episode we talk to Carson Conant, Founder and CEO at Mediafly. We talk about: 1) Adjusting your conference call setup to view more people "in the room" 2) Ensuring your provide justification & the value story for your sponsor to share internally 3) Equipping your buyers to have those internal conversations with Procurement & Finance 4) Lean into micro-learning with your sales team 5) Analyze themes throughout your teams call recordings in Chorus.ai or Gong If you like this episode, you'll probably also love: The 1 Mistake to Avoid When Telling Your Brand’s Story with Nancy Duarte Author of DataStory: Explain Data and Inspire Action Through Story Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.


    1267: How to Sell Value (Hint: You May Be Doing It Wrong) w/ David Priemer May 26, 2020
    Show notes

    In this episode we talk to David Priemer, Founder & Chief Sales Scientist at Cerebral Selling and Author of Sell the Way You Buy. If you like this episode, you'll probably also love: Does Transparency Sell Better Than Perfection? with Todd Caponi The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.


    #CEO 5: The CEO’s Journey — You Don’t Have to Travel Alone w/ Bouzha Cookman May 26, 2020
    Show notes

    Being a leader in tough economic times means striking a healthy balance between pessimism and optimism. As CEOs, we have to make the tough decisions. We also have to keep up morale. It helps immensely to have a CEO peer group like Catlin & Cookman Group’s High-Growth CEO Forum. We’re lucky enough to hear from the High-Growth CEO Forum’s leader, Bouzha Cookman, in this #CEO episode of B2B Growth. Bouzha shares: Guidelines the CEO forum has come up with to support other executives Why transparency, honesty, and a little humor are going farther than ever today Tips for new CEOs The 4 predictable stages of corporate growth Learn more about the High-Growth CEO Forum here. If you have a question, join the discussion on Instagram @ceoplaybook.co This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK. You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.


    #NewPodcast: The Revenue Collective Podcast May 26, 2020
    Show notes

    In this episode of the #NewPodcast series, we share a part of the first episode - The Ideas Behind Revenue Collective and Modern Community Building featuring Sam Jacobs. Revenue Collective is an elite global community of customer facing executives quickly approaching 5,000 in size and this is the podcast that supports it. Designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where members can openly discuss business critical issues. In each episode you will hear executives dedicated to providing support, assistance, education, and career growth. We come together to ensure CROs, CMOs, COOs and CCOs perform better in their roles, earn the title and compensation they desire and achieve their professional goals. The RC is a global organization with chapters in over 100 cities including New York, London, San Francisco, Toronto, Amsterdam, and many many more. Check out the new show in your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play


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