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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[677] [Recap] Sales Success Trait: Creativity Oct 25, 2023

Show notes

How would you define creativity in sales? Why is it important for sales professionals?

In sales, being creative helps you turn challenges into chances and build better relationships with customers. Solving problems by thinking differently and not easily giving up is the key to achieving better results.

This episode is an excerpt from one of my training sessions where I talk about one of the 5 Sales Success Traits.

Learn more about how creativity and problem-solving can help in your sales career, and discover tips and strategies to enhance your skills.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[676] [Recap] Sales Success Trait: Persistence - Part 2 Oct 23, 2023

Show notes

What motivates you to keep pushing forward and persist in the face of rejection or difficult situations in sales?

Persistence is key to success. The ability to bounce back from rejection, maintain motivation, and keep striving for excellence, even when faced with challenging times, separates the truly successful sales professionals from the rest.

This episode is an excerpt from one of my training sessions where I talk about one of the 5 Sales Success Traits.

Learn more about persistence in sales and discover the strategies that can help you overcome challenges and achieve long-term success.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[675] Recap: Sales Success Trait: Persistence - Part 1 Oct 20, 2023

Show notes

What are the common misconceptions about persistence in sales? Where is the balance between being persistent and respecting boundaries?

Persistence isn't solely about pushing relentlessly for a sale. It involves identifying potential clients who qualify for your product or service and staying committed to helping them throughout their buying journey.

This episode is an excerpt from one of my training sessions where I talk about one of the 5 Sales Success Traits.

Learn more about mastering persistence in sales and discover strategies to elevate your success.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[674] Recap: Sales Success Trait: Curiosity Oct 18, 2023

Show notes

What distinguishes a salesperson who is genuinely curious from one who isn't? What are the key differences in their approach?

Curiosity is not merely about being open to new information, but actively seeking it out to better understand customers, their needs, and how your product or service can benefit them.

This episode is an excerpt from one of my training sessions where I talk about one of the 5 Sales Success Traits.

Learn more about how cultivating curiosity in sales can transform your career.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[673] Recap: Sales Success Trait: Openness Oct 16, 2023

Show notes

How do you balance having the confidence necessary for success in sales, yet remaining open to learning and feedback?

This balance between a strong confidence and an openness to improve is a defining factor that sets successful salespeople apart from those who may resist change, ultimately hindering their growth.

This episode is an excerpt from one of my training sessions where I talk about one of the 5 Sales Success Traits.

Learn more about the importance of openness in sales. Seek learning opportunities, and accept feedback, and you will succeed in your career.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[672] Recap: Are You An Order Taker? Oct 13, 2023

Show notes

Have you ever worked in a sales role or interacted with salespeople? What was your experience like?

Sales involve understanding customers' needs and guiding them toward solutions in a genuine manner, rather than merely taking orders. Successful sales professionals focus on building relationships and helping customers achieve their goals, creating a win-win situation for both parties.

This episode, is an excerpt from one of my training sessions where I talk about the question: "Are You An Order Taker?".

Learn more about this topic and be ready to enhance your sales skills and master the art of authentic persuasion.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[728] Transitioning Sales Into A True Profession, with Dr. Bonnie Guy Oct 12, 2023

Show notes

What are some key strategies to identify and adapt to prospects' preferred modes of communication? How can salespeople balance the use of various communication platforms while maintaining sensitivity to people's desire for commercial-free personal spaces?

In this episode of the Authentic Persuasion Show, Dr. Bonnie talked about the critical shift in sales from a trade to a respected profession, emphasizing the importance of adapting to preferred communication methods and continual skill development. It reinforced the idea that the future of effective sales is in providing value and wisdom.
If you're passionate about elevating sales to a profession filled with standards, just like us, don't miss this insightful episode. Keep selling with integrity!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Bonnie's Bio
Dr. Bonnie Guy is the John W. Guffey, Jr. Professor of Marketing and Director of the Professional Selling Program at Appalachian State University in Boone, NC. She has experienced the sales discipline as a practitioner in entrepreneurial selling modes, before entering into academia over 30 years ago. Her mission is to teach that sales is a helping profession and that salespeople are professional value creators.
Bonnie's Links
https://www.linkedin.com/in/bonnie-guy-8897288/
https://marketing.appstate.edu/professional-selling

[671] Recap: Are Sales Superstars Born or Made? Oct 11, 2023

Show notes

Do you believe that anyone can become a successful salesperson with the right training regardless of their initial personality traits?

Sales success isn't solely determined by inherent traits; it's a combination of nature and nurture. While certain personality traits may provide an initial advantage, anyone can become a successful salesperson by embracing their authentic self, leveraging their strengths, and continuously developing their skills.

This episode, is an excerpt from one of my training sessions where I talk about the question: "Are Sales Superstars Born or Made?".

Learn more about this topic and discover your unique path to sales. Start your journey today!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[727] Building Trust and Delivering Value, with Dr. Bonnie Guy Oct 11, 2023

Show notes

How do you define selling, and how does your definition resonate with the concept of sales as a helping profession? How do you emphasize the importance of understanding the needs of the customer in the sales process?
In this episode, Dr. Bonnie provides valuable insights into the sales process, emphasizing the importance of understanding the customer's needs and building trust. Her approach to sales as a helping profession and the focus on creating value resonates deeply, providing a refreshing perspective on sales that prioritizes authenticity and empathy.

Discover why successful selling is about guiding others to make decisions that leave them better off and how trust, value, and understanding are at the core of a persuasive sales process.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Bonnie's Bio
Dr. Bonnie Guy is the John W. Guffey, Jr. Professor of Marketing and Director of the Professional Selling Program at Appalachian State University in Boone, NC. She has experienced the sales discipline as a practitioner in entrepreneurial selling modes, before entering into academia over 30 years ago. Her mission is to teach that sales is a helping profession and that salespeople are professional value creators.
Bonnie's Links
https://www.linkedin.com/in/bonnie-guy-8897288/
https://marketing.appstate.edu/professional-selling

[726] Sales Education and Authenticity, with Dr. Bonnie Guy Oct 10, 2023

Show notes

How has the role of salespeople and the nature of sales evolved with the advancement of technology and access to information for buyers?

In this episode of the Authentic Persuasion Show, I had the pleasure of speaking with Dr. Bonnie Guy from Appalachian State University about the importance of authenticity in sales.
With her wealth of knowledge and experience, Dr. Bonnie provided valuable insights that are essential for any sales professional striving to build authentic connections with their clients.

Tune in to hear what customers want from salespeople and the critical role authenticity plays in building trust and rapport in the sales process. You won't want to miss this!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Bonnie's Bio
Dr. Bonnie Guy is the John W. Guffey, Jr. Professor of Marketing and Director of the Professional Selling Program at Appalachian State University in Boone, NC. She has experienced the sales discipline as a practitioner in entrepreneurial selling modes, before entering into academia over 30 years ago. Her mission is to teach that sales is a helping profession and that salespeople are professional value creators.
Bonnie's Links
https://www.linkedin.com/in/bonnie-guy-8897288/
https://marketing.appstate.edu/professional-selling

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