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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[660] Authenticity in Challenging Markets Sep 25, 2023

Show notes

Why are patience and persistence crucial in sales? What should leaders look for and focus on to ensure success in a sales team?

In challenging markets, a focus on activities over results, and nurturing opportunities will help you achieve success. Practice authentic persuasion, active listening, and genuine care for customers, so you can stand out and thrive even in highly competitive environments.

In this solo episode, I talk about Authenticity in Challenging Markets.

If you're tired of outdated sales tactics and want to learn how to succeed with authenticity, join me in this episode and become a more effective salesperson.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[659] Summary of Brian Collins Sales Gems Sep 22, 2023

Show notes

How important is curiosity and adaptability in sales? Why should colleges and universities support sales programs?

Salespeople should prioritize authenticity, adaptability, and providing value to customers. It is also essential to understand individual customer personalities and needs.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Join me as I shape the future of sales and elevate it to a true profession. Take these lessons to heart and become an authentic persuader.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[658] How To Build Trust In The Future Of Sales, with Brian Collins from Virginia Tech Sep 21, 2023

Show notes

How does the shift toward digital communication impact the aspects of persuasion, rapport-building, and trust-building in sales?

As we move forward, the challenge of effective communication among different generations with varying preferences will become increasingly prominent. Bridging the gap between these communication styles is crucial for building trust and rapport in an evolving digital world.

In this episode, Brian Collins from Virginia Tech and I talk about how to build trust in the future of sales.

Learn more about this topic and from our guest's insights. Explore innovative ways to connect and make your messages stand out in this digital era.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Brian's Bio
Brian K. Collins is a Professor of Practice – Sales at Virginia Tech where he is the Sales Center Director, the Sales Competition Team Director, and serves as the PSE sales fraternity advisor. Before joining VT, Brian spent over 20 years in the financial services industry (primarily in banking, M&A, and sales). Brian received his B.S. in Finance/Minor in English and MBA in Finance from Virginia Tech and has been teaching full-time since 2015.

Brian's Links
https://marketing.pamplin.vt.edu/current-students/professional-sales.html
https://www.linkedin.com/in/briancollinssales/

[657] Focus On This One Thing If You Want To Be Successful In Sales, with Brian Collins from Virginia Tech Sep 20, 2023

Show notes

Why is it important to understand different communication styles and adapt to them? How do you transition from mirroring a client's style to guiding them toward a decision?

While mirroring and establishing rapport is valuable, it's crucial to transition from the initial conversation to addressing the buyer's specific problems and goals efficiently.

In this episode, Brian Collins from Virginia Tech and I talk about focusing on one thing and becoming successful In Sales.

Join me as we delve into the importance of adapting one's communication style to match the preferences and needs of different buyers.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Brian's Bio
Brian K. Collins is a Professor of Practice – Sales at Virginia Tech where he is the Sales Center Director, the Sales Competition Team Director, and serves as the PSE sales fraternity advisor. Before joining VT, Brian spent over 20 years in the financial services industry (primarily in banking, M&A, and sales). Brian received his B.S. in Finance/Minor in English and MBA in Finance from Virginia Tech and has been teaching full-time since 2015.

Brian's Links
https://marketing.pamplin.vt.edu/current-students/professional-sales.html
https://www.linkedin.com/in/briancollinssales/

[656] From Financial Path (CFO) to Sales Professional, with Brian Collins from Virginia Tech Sep 19, 2023

Show notes

What is the role of curiosity in a sales approach? How does it contribute to building better relationships with clients?

Focusing on understanding and solving customer problems, rather than pushing for sales, is the foundation for a successful sales conversation. This will also improve your effectiveness and will help you connect more deeply with buyers.

In this episode, Brian Collins from Virginia Tech and I talk about his journey and experience from the financial path to being a sales professional.

Learn more from the brilliant and inspiring insights that he will share, and also about the transformative shift from traditional sales to a genuine and customer-centric one.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Brian's Bio
Brian K. Collins is a Professor of Practice – Sales at Virginia Tech where he is the Sales Center Director, the Sales Competition Team Director, and serves as the PSE sales fraternity advisor. Before joining VT, Brian spent over 20 years in the financial services industry (primarily in banking, M&A, and sales). Brian received his B.S. in Finance/Minor in English and MBA in Finance from Virginia Tech and has been teaching full-time since 2015.

Brian's Links
https://marketing.pamplin.vt.edu/current-students/professional-sales.html
https://www.linkedin.com/in/briancollinssales/

[655] Achieving Sales Success Through Motivation (Spearpoint Solutions) Sep 18, 2023

Show notes

How can setting specific goals help sales professionals? Why is it important to focus on actions rather than solely on results?

Success in sales comes from focusing on personal development, maintaining a routine, seeking feedback, and creating a supportive environment to stay resilient and persistent.

In this special episode, you will learn about a blog article that I wrote for SpearPoint Online called Achieving Sales Success Through Motivation.

Join me as I emphasize the importance of adopting a growth mindset, setting clear objectives, and maintaining a positive attitude even in the face of rejection.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[654] Summary of Dr. Tim Butler Sales Gems Sep 15, 2023

Show notes

How do you define ethical sales practices, and how do you ensure you maintain ethical standards in your sales role?

Maintaining ethical standards in a sales role is essential for building trust, long-term customer relationships, and a positive reputation for yourself and your organization. Regularly reflect on your sales practices, and seek guidance from ethical mentors or colleagues.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Learn about how to align your sales strategies with the changing landscape of buyer behavior, and also more about adding value, building trust, and motivating change.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[653] How The Job Of Sales Wont Change, but the Job Description Will, with Dr. Tim Butler from Southeastern Louisiana University Sep 14, 2023

Show notes

What are the key skills and qualities that salespeople should develop to thrive in this technology-driven sales environment?
Technology opens up opportunities for individuals with different personalities and skill sets to excel in sales. Salespeople who can effectively use technology and embrace efficient processes are likely to thrive in this evolving landscape.

In this episode, Dr. Tim Butler from Southeastern Louisiana University and I talk about AI's impact on sales roles, and how important it is to evolve and adapt.

Learn how to adapt, embrace technology, and stay ahead in the ever-changing world of sales. Delve deeper into this topic for insights into the future of sales roles.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Tim's Bio
Dr. Tim Butler teaches sales and marketing at Southeastern Louisiana University and is the co-director of the Southeastern Professional Sales program with Dr. April Kemp. The sales program at Southeastern has recently celebrated 5 years of existence and has been accredited as an associate member of the University Sales Center Alliance. Dr. Butler currently serves as the President Elect of the American Marketing Association's Collegiate Chapter Council, is a co-founder of The Sales Profs, and has also recently served on the executive board of the University Sales Center Alliance. His passion for sales education comes from seeing the impact it has on students' lives.

Tim's Links
selu.edu/sales
https://www.linkedin.com/in/drtimbutler/

[652] Help Customers Get What They Want Most, with Dr. Tim Butler from Southeastern Louisiana University Sep 13, 2023

Show notes

How do you define "adding value" in a sales context, and how can salespeople effectively provide it?

Salespeople serve as advocates for their customers within their organizations, ensuring that the promised value is delivered beyond the initial sale.

In this episode, Dr. Tim Butler from Southeastern Louisiana University and I talk about the fundamental role of salespeople in helping customers get what they want the most.

Join me in discovering how to elevate your sales game, start building trust, and become the go-to expert for your customers.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Tim's Bio
Dr. Tim Butler teaches sales and marketing at Southeastern Louisiana University and is the co-director of the Southeastern Professional Sales program with Dr. April Kemp. The sales program at Southeastern has recently celebrated 5 years of existence and has been accredited as an associate member of the University Sales Center Alliance. Dr. Butler currently serves as the President Elect of the American Marketing Association's Collegiate Chapter Council, is a co-founder of The Sales Profs, and has also recently served on the executive board of the University Sales Center Alliance. His passion for sales education comes from seeing the impact it has on students' lives.

Tim's Links
selu.edu/sales
https://www.linkedin.com/in/drtimbutler/

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Tim's Bio
Dr. Tim Butler teaches sales and marketing at Southeastern Louisiana University and is the co-director of the Southeastern Professional Sales program with Dr. April Kemp. The sales program at Southeastern has recently celebrated 5 years of existence and has been accredited as an associate member of the University Sales Center Alliance. Dr. Butler currently serves as the President Elect of the American Marketing Association's Collegiate Chapter Council, is a co-founder of The Sales Profs, and has also recently served on the executive board of the University Sales Center Alliance. His passion for sales education comes from seeing the impact it has on students' lives.

Tim's Links
selu.edu/sales
https://www.linkedin.com/in/drtimbutler/

[651] Creating Authentic Sales Relationships, with Dr. Tim Butler from Southeastern Louisiana University Sep 12, 2023

Show notes

How do strong internal relationships within a company benefit salespeople in solving potential problems that may arise during the sales process?

Strong internal relationships empower salespeople to tackle challenges effectively and drive sales success. These relationships enhance the reputation of both the sales team and the entire organization.

In this episode, Dr. Tim Butler from Southeastern Louisiana University and I talk about creating authentic sales relationships.

Discover the key strategies and brilliant insights shared in this conversation and learn how to navigate complex challenges in your sales career.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Tim's Bio
Dr. Tim Butler teaches sales and marketing at Southeastern Louisiana University and is the co-director of the Southeastern Professional Sales program with Dr. April Kemp. The sales program at Southeastern has recently celebrated 5 years of existence and has been accredited as an associate member of the University Sales Center Alliance. Dr. Butler currently serves as the President Elect of the American Marketing Association's Collegiate Chapter Council, is a co-founder of The Sales Profs, and has also recently served on the executive board of the University Sales Center Alliance. His passion for sales education comes from seeing the impact it has on students' lives.

Tim's Links
selu.edu/sales
https://www.linkedin.com/in/drtimbutler/

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