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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[650] Making Sales Simpler (Spearpoint Solutions) Sep 11, 2023

Show notes

What are some common misconceptions or fears people have about sales, and how do these perceptions affect their approach to selling?

To address misconceptions and fears, salespeople and organizations should focus on training that emphasizes ethical sales practices, relationship-building, and the value of the product or service.

In this special episode, you will learn about a blog article that I wrote for SpearPoint Online called Making Sales Simpler.

Join me as I explore the strategies discussed in this article and learn how to help your potential customers feel safe, leading to successful outcomes.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[649] Summary of Dr. April Kemp Sales Gems Sep 08, 2023

Show notes

In what ways can understanding social styles enhance our communication skills and foster more effective relationships?

When you grasp different social styles, you can tailor your communication approach to match the preferences of the person you're interacting with. This leads to clearer and more engaging conversations.

This is only one of the sales gems that I talked about from our series with Dr. April Kemp.

Join me on this special insightful episode as we unpack Dr. April's wisdom about social styles, understanding who you are, sales processes, and breaking down silos. You don't want to miss it!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[648] Creating A Silo-Free Future in Sales, with Dr. April Kemp from Southeastern Louisiana University Sep 07, 2023

Show notes

How can you foster better communication and cooperation between teams in an organization? What role does leadership play in promoting a culture of collaboration?

The future of sales lies in dismantling the walls that separate departments and fostering a harmonious collaboration that resonates with customers, stakeholders, and the bottom line.

In this episode, Dr. April Kemp from Southeastern Louisiana University and I talk about creating a silo-free future in sales.

Join us in this final part of this series with Dr. April and learn from her brilliant ideas and make sure to apply them in order to succeed.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

April's Bio
Dr. Kemp worked for several companies in marketing and sales before starting her academic career, including State Farm Insurance, Target, and Aramark Corporation.
She is an Assistant Professor at Southeastern Louisiana University where she is the Professional Sales Program Coordinator. She is also a wife and a mom to two girls.

April Links
southeastern.edu/sales
https://www.linkedin.com/in/aprilfieldkemp/

[647] Sales Process Is About More Than Fixing Problems, with Dr. April Kemp from Southeastern Louisiana University Sep 06, 2023

Show notes

Why is it essential for businesses to shift from a reactive problem-solving approach to a more holistic sales process that encompasses multiple stages?

A sales process serves as the roadmap for businesses, ensuring they navigate the complexities of the market with clarity, precision, and strategic intent. This will help reach goals and achieve success.

In this episode, Dr. April Kemp from Southeastern Louisiana University and I talk about sales processes and how is it more than just simply fixing problems.

Tune in as we dive into this topic and bring value to all listeners out there looking to scale in their sales careers.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

April's Bio
Dr. Kemp worked for several companies in marketing and sales before starting her academic career, including State Farm Insurance, Target, and Aramark Corporation.
She is an Assistant Professor at Southeastern Louisiana University where she is the Professional Sales Program Coordinator. She is also a wife and a mom to two girls.

April Links
southeastern.edu/sales
https://www.linkedin.com/in/aprilfieldkemp/

[646] Understanding Who You Are and Social Styles, with Dr. April Kemp from Southeastern Louisiana University Sep 05, 2023

Show notes

How has the rise of technology impacted the way we engage on a personal level? How does the principle of putting yourself in your customer's shoes build lasting relationships?

Focusing on the customer's perspective shifts your mindset from short-term transactions to long-term relationships. This can lead to increased customer retention and repeat business.

In this episode, Dr. April Kemp from Southeastern Louisiana University and I talk about the importance of understanding who you are when in sales, and also about social styles.

Learn more about this topic including the importance of person-to-person interaction, providing value to buyers, having the right type of conversations, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

April's Bio
Dr. Kemp worked for several companies in marketing and sales before starting her academic career, including State Farm Insurance, Target, and Aramark Corporation.
She is an Assistant Professor at Southeastern Louisiana University where she is the Professional Sales Program Coordinator. She is also a wife and a mom to two girls.

April Links
southeastern.edu/sales
https://www.linkedin.com/in/aprilfieldkemp/

[645] The Game of Sales Has Changed (Spearpoint Solutions) Sep 04, 2023

Show notes

In what ways have sales changed compared to the past decades? What are the risks of not adapting to it?

The way consumers make purchasing decisions has changed. Buyers are more informed, conducting their research online before making a purchase. This requires salespeople to adapt by providing valuable insights and tailored solutions.

In this special episode, you will learn about a blog article that I wrote for SpearPoint Online called The Game of Sales Has Changed.

Stay tuned as I explain and share my insights on this topic to help everyone who is in sales succeed in their careers.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[644] Summary of Dr. Dimitri Kapelianis Sales Gems Sep 01, 2023

Show notes

How important is it for sales professionals to have an open mind? What are some challenges when you try to engage with closed-minded buyers?

Sales environments are dynamic, and customer needs can vary widely. An open-minded salesperson is more willing to adapt their approach, listen to feedback, and adjust strategies to meet the unique needs of each customer.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Find out more about the importance of open-mindedness and curiosity in the sales profession, as well as the value of solving problems for your clients.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[643] Stop Checking In - Future of Sales, with Dr. Dimitri Kapelianis from University of New Mexico Aug 31, 2023

Show notes

In what ways can sales innovation lead to increased productivity? How do sales programs in business schools prepare students for successful careers in sales?

Innovative sales tools and technologies can streamline tasks, automate routine processes, and provide valuable insights. This allows salespeople to focus more on high-value activities like building relationships and closing deals.

In this episode, Dr. Dimitri Kapelianis from the University of New Mexico and I talk about the impact of AI in telemarketing centers, the rise of startup companies revolutionizing lead generation, and the role of sales programs in preparing students for successful careers.

Join us as we uncover the complexities of today's sales landscape and shed light on the path toward more authentic persuasion.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Dimitri's Bio
Dimitri is the Director of the Center for Sales & Business Development at the University of New Mexico, where he is also a tenured Professor of Marketing. He teaches, researches, and consults on the topics of buyer behavior, professional selling, influence and persuasion, and business development.

Dimitri's Links
https://salescenter.mgt.unm.edu/
https://www.linkedin.com/in/dimitri-kapelianis/

[642] Starting With A Simple Sales Process, with Dr. Dimitri Kapelianis from University of New Mexico Aug 30, 2023

Show notes

What are the potential drawbacks of using a one-size-fits-all sales process for every company and situation?

A standardized sales process may not adequately address individual differences, leading to a lack of personalization in interactions with potential clients. Personalization is crucial for building meaningful relationships and understanding specific customer pain points.

In this episode, Dr. Dimitri Kapelianis from the University of New Mexico and I talk about how to build a successful sales process, and the fundamental principles that every salesperson should master.

Learn more about this topic and make sure you apply it to your own sales career or organization in order to find success.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Dimitri's Bio
Dimitri is the Director of the Center for Sales & Business Development at the University of New Mexico, where he is also a tenured Professor of Marketing. He teaches, researches, and consults on the topics of buyer behavior, professional selling, influence and persuasion, and business development.

Dimitri's Links
https://salescenter.mgt.unm.edu/
https://www.linkedin.com/in/dimitri-kapelianis/

[641] Solve A Problem That The Company Cares About, with Dr. Dimitri Kapelianis from University of New Mexico Aug 29, 2023

Show notes

How can a shift in perception of sales lead to success in sales careers? Why is it important for salespeople to avoid overpromising and underdelivering?

Instead of viewing sales as a mere transaction, salespeople can see themselves as problem solvers. By understanding the needs and challenges of customers, they can offer tailored solutions that genuinely address concerns.

In this episode, Dr. Dimitri Kapelianis from the University of New Mexico and I talk about his journey from the world of commerce to academia, his research on sales strategies, and his passion for teaching students the art of sales.

Learn more about solving problems, the value of truth, and cracking the code of large sales engagements.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Dimitri's Bio
Dimitri is the Director of the Center for Sales & Business Development at the University of New Mexico, where he is also a tenured Professor of Marketing. He teaches, researches, and consults on the topics of buyer behavior, professional selling, influence and persuasion, and business development.

Dimitri's Links
https://salescenter.mgt.unm.edu/
https://www.linkedin.com/in/dimitri-kapelianis/

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