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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[640] Sales Lesson from Teddy Roosevelt Aug 28, 2023

Show notes

Have you ever encountered a salesperson who only talked about themselves and their product? How did it make you feel?

In this solo episode, I talk about a common mistake that many salespeople make: thinking their job is to be the hero.

Self-promotion and talking about how amazing we are can actually hinder our effectiveness in sales. Instead, we need to shift our focus to building trust, conveying credibility, and showing genuine care for our potential customers.

Learn more about the importance of believing in your product, providing value, building trust, and conveying credibility.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[639] Summary of Jim Pouli Sales Gems Aug 25, 2023

Show notes

How can sales professionals maintain a genuine human connection in an increasingly technology-driven world? What strategies can salespeople employ to genuinely and effectively help their customers throughout the sales process?

Salespeople should focus on building genuine human connections and being genuinely curious about the customer's needs and situation, rather than trying to prove how smart they are.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Join me on this insightful episode as we unpack Jim's wisdom and discover how authenticity, genuine human connections, and well-being can lead to sales success. You don't want to miss it!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[638] Well Being and Sales Success, with Jim Pouliopoulos from Bentley University Aug 24, 2023

Show notes

How does focusing on personal well-being and mindset contribute to sales success? What are some effective techniques for self-reflection and personal growth?

When salespeople prioritize their own well-being, they are better equipped to build genuine relationships with potential buyers. This authenticity allows salespeople to connect on a deeper level and establish trust, which is vital in the sales process.

In this episode, Jim "Pouli" Pouliopoulos from Bentley University and I talk about well-being and sales success.

Learn more about the importance of building rapport, the power of positivity, and the art of asking better questions.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Jim's Bio
Jim “Pouli” Pouliopoulos is an expert in the intersection of selling, personal positivity, and workplace well-being. Pouli specializes in delivering transformational sales training and driving measurable results through effective coaching and instruction. He is the Founder and Director of the Professional Sales Program at Bentley University where he helps develop the next great generation of sales leaders.

Jim's Links
www.POULI.com
https://www.linkedin.com/in/pouli/

[637] Diamond Shaped Conversations, with Jim Pouliopoulos from Bentley University Aug 23, 2023

Show notes

How can asking more questions and focusing on the buyer's needs enhance the sales process? Have you seen this approach used successfully in your own experiences?

Asking more questions and focusing on the buyer's needs enhances the sales process in several ways. You will show genuine interest and attention to the buyer's unique situation and challenges and build rapport and trust, making the buyer more open to engaging in a conversation.

In this episode, Jim "Pouli" Pouliopoulos from Bentley University and I talk about the concept of the "diamond-shaped conversation".

Get ready to enhance your sales strategies, close more deals, and make a bigger impact. So sit back, relax, and join us as we talk about this topic!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Jim's Bio
Jim “Pouli” Pouliopoulos is an expert in the intersection of selling, personal positivity, and workplace well-being. Pouli specializes in delivering transformational sales training and driving measurable results through effective coaching and instruction. He is the Founder and Director of the Professional Sales Program at Bentley University where he helps develop the next great generation of sales leaders.

Jim's Links
www.POULI.com
https://www.linkedin.com/in/pouli/

[636] Building Genuine Human Connections For The Win, with Jim Pouliopoulos from Bentley University Aug 22, 2023

Show notes

What role does authenticity play in successful sales, and how can salespeople develop a genuine mindset in their interactions with prospects?

Authenticity and mental well-being are essential in sales, enabling salespeople to build rapport, ask thoughtful questions, and provide value to their prospects. Sales is not just about pushing products or closing deals; it involves genuine human connection, curiosity, and understanding the needs of others.

In this episode, Jim "Pouli" Pouliopoulos from Bentley University and I talk about how to build genuine human connections for the win.

If you're looking to enhance your sales skills, develop your authenticity, or build a successful sales team, this episode is a must-listen.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Jim's Bio
Jim “Pouli” Pouliopoulos is an expert in the intersection of selling, personal positivity, and workplace well-being. Pouli specializes in delivering transformational sales training and driving measurable results through effective coaching and instruction. He is the Founder and Director of the Professional Sales Program at Bentley University where he helps develop the next great generation of sales leaders.

Jim's Links
www.POULI.com
https://www.linkedin.com/in/pouli/

[635] How to Close More Deals By Being Consistent Aug 21, 2023

Show notes

How does selling a "want to have" product differ from selling a "need to have" product? How can having a consistent sales process benefit a sales team?

Having a consistent sales process and shared language in your sales team can greatly improve your effectiveness and results. While scripts and processes are important, salespeople need to adapt and navigate conversations authentically as humans, understanding that not everything can be scripted.

In this solo episode, I dive into the world of sales training and explore an interesting scenario, and where I share a recent experience working with a client in the retail industry.

Stay tuned for valuable insights and actionable strategies in this thought-provoking episode of the Authentic Persuasion Show!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[634] Summary of Deirdre Jones Sales Gems Aug 18, 2023

Show notes

What role does education play in improving sales skills? How has access to information changed the way buyers make purchasing decisions?

The abundance of information has made buyers more informed and discerning. Salespeople need to adapt their approach, recognize the importance of credibility, and must provide accurate and reliable information to support the buyer's decision-making process.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Find out more about understanding the buyer's journey, adapting to different sales situations, and strengthening your empathy muscle.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[633] Sales As The Cutting Edge Of How We Serve Customers, with Deirdre Jones from University of Toledo Aug 17, 2023

Show notes

How can sales professionals strike a balance between automation and personal interaction with buyers? What tasks do you think can be effectively automated, and which ones require human touch?

Buyers no longer need sellers for information; they want sellers for wisdom and guidance. Therefore, tasks that require empathy, active listening, relationship-building, and providing customized solutions still require a human touch.

In this episode, Deirdre Jones from the University of Toledo and I talk about sales being the cutting edge of how we serve customers.

Join me as I delve into this captivating conversation and discover what it takes to excel in sales in the midst of evolving buyer expectations.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Deirdre's Bio
Deirdre holds an MBA from the University of Toledo in Information Systems and a Bachelor of Business Administration also from the University of Toledo in Marketing with a Professional Sales emphasis. She has trained over 1,100+ students and 600+ working professionals on sales education. Deirdre conceived and runs the nation’s first and only national sales competition dedicated exclusively to the non-senior, the University of Toledo Invitational Sales Competition (UTISC). She designs and manages outreach initiatives and sales lab technology, raises funding, develops professional sales curricula, and publishes sales research.

Deirdre's Links
https://www.linkedin.com/in/deirdre-jones-464a843/
www.sales.utoledo.edu

[632] Why You Keep Losing Sales To The Status Quo, with Deirdre Jones from University of Toledo Aug 16, 2023

Show notes

How can sales professionals balance the need to meet sales targets with the importance of genuinely caring for their customers?

The key is to prioritize caring for customers over solely meeting sales targets. Being authentic to your customers will ultimately lead to achieving your sales goals. Focus on understanding the needs and goals of customers and align your sales approach accordingly.

In this episode Deirdre Jones from the University of Toledo and I talk about reasons you keep losing sales to the status quo.

Discover more valuable insights on sales, including selling with care, the power of probing questions, managing customer expectations, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Deirdre's Bio
Deirdre holds an MBA from the University of Toledo in Information Systems and a Bachelor of Business Administration also from the University of Toledo in Marketing with a Professional Sales emphasis. She has trained over 1,100+ students and 600+ working professionals on sales education. Deirdre conceived and runs the nation’s first and only national sales competition dedicated exclusively to the non-senior, the University of Toledo Invitational Sales Competition (UTISC). She designs and manages outreach initiatives and sales lab technology, raises funding, develops professional sales curricula, and publishes sales research.

Deirdre's Links
https://www.linkedin.com/in/deirdre-jones-464a843/
www.sales.utoledo.edu
Chally assessment:https://chally.com/solutions/predictive-sales-talent-assessment/

[631] Getting Comfortable With Being Uncomfortable, with Deirdre Jones from University of Toledo Aug 15, 2023

Show notes

How can being good at talking and persuading people not necessarily make sales easy? How does this relate to the concept of authentic persuasion?

In this episode, Deirdre Jones from the University of Toledo and I talk about some common misconceptions surrounding sales careers and the importance of understanding the true nature of the job.

Discover the framework that lies at the heart of successful sales processes and the significance of empathy and emotional intelligence in building genuine connections with clients.

Learn more about the art and science of sales, understanding the buyer's perspective, the importance of emotional intelligence, and more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Deirdre's Bio
Deirdre holds an MBA from the University of Toledo in Information Systems and a Bachelor of Business Administration also from the University of Toledo in Marketing with a Professional Sales emphasis. She has trained over 1,100+ students and 600+ working professionals on sales education. Deirdre conceived and runs the nation’s first and only national sales competition dedicated exclusively to the non-senior, the University of Toledo Invitational Sales Competition (UTISC). She designs and manages outreach initiatives and sales lab technology, raises funding, develops professional sales curricula, and publishes sales research.

Deirdre's Links
https://www.linkedin.com/in/deirdre-jones-464a843/
www.sales.utoledo.edu

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