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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[630] Mirror, Mirror Aug 14, 2023

Show notes

What are your thoughts on mirroring as a communication strategy? Do you believe it is effective or ineffective in sales conversations?

In this solo episode, we delve into the fascinating world of mirroring in sales conversations.

This is a powerful communication strategy, but it's not a one-size-fits-all approach. While it can work well depending on the person's personality type or region they're in, it can also hinder progress if not used strategically.

Join me explore the importance of leadership, building trust, and the power of genuine persuasion. Grab your headphones and get ready for an insightful and thought-provoking discussion on mirroring in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[629] Summary of Beth Renninger Sales Gems Aug 11, 2023

Show notes

In what ways does understanding your 'why' in sales can lead you to greater success? How does a sales approach centered around helping people bring more impact?

In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Beth Renninger.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Find out more about authenticity, curiosity, being more interested than interesting, understanding your 'why', and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[628] Buyers Need You To Sell Different, with Beth Renninger from University of South Carolina Aug 10, 2023

Show notes

How can a personalized sales approach strengthen customer relationships and lead to success? What are some other formulas for success in sales?

Customers have specific needs, challenges, and interests. They seek salespeople who are able to understand them and provide personalized solutions.

In this episode, Beth Renninger from the University of South Carolina and I discuss what buyers want from salespeople nowadays.

Learn more about the importance of customization and personalization, the future of sales, sales leadership, and the impact of technology and the Internet in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Beth's Bio
Beth is an experienced professional who has demonstrated a remarkable ability to drive results, build innovative programs, and lead teams to success in both corporate enterprises and higher education.

Beth's passion for learning has led her to develop programs to enhance the educational experience for college students by leveraging innovative approaches and technology. Through these experiences, students learn, engage and prepare for workplace realities and opportunities.

Beth's Links
https://sc.edu/study/colleges_schools/moore/research_and_centers/centers/center_for_sales_success/index.php
https://www.linkedin.com/in/bethrenninger/

[627] Stop Focusing On Being A Product Expert, with Beth Renninger from University of South Carolina Aug 09, 2023

Show notes

What potential downsides can result from salespeople putting too much emphasis on learning about the product rather than the human side of sales?

If you overlook the human side of sales, you may miss critical cues from customers indicating their specific preferences or pain points. This could lead to missed opportunities for providing tailored solutions.

In this episode, Beth Renninger from the University of South Carolina and I talk about why you should stop focusing on being a product expert.

Learn about this topic and more about persuasion, effective sales processes, and the importance of respecting buyers.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Beth's Bio
Beth is an experienced professional who has demonstrated a remarkable ability to drive results, build innovative programs, and lead teams to success in both corporate enterprises and higher education.

Beth's passion for learning has led her to develop programs to enhance the educational experience for college students by leveraging innovative approaches and technology. Through these experiences, students learn, engage and prepare for workplace realities and opportunities.

Beth's Links
https://sc.edu/study/colleges_schools/moore/research_and_centers/centers/center_for_sales_success/index.php
https://www.linkedin.com/in/bethrenninger/

[626] Being Honerable In Sales, with Beth Renninger from University of South Carolina Aug 08, 2023

Show notes

Is there a difference between being persuasive and being manipulative in sales? How can salespeople strike a balance between the two?

As a sales professional, remember your role is to educate buyers and provide value to them. You can then build a good reputation as you also put their best interests first.

In this episode, Beth Renninger from the University of South Carolina and I talk about being honorable in sales.

Learn more about what it takes to be successful in sales, improving your sales communications and gaining confidence, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Beth's Bio
Beth is an experienced professional who has demonstrated a remarkable ability to drive results, build innovative programs, and lead teams to success in both corporate enterprises and higher education.

Beth's passion for learning has led her to develop programs to enhance the educational experience for college students by leveraging innovative approaches and technology. Through these experiences, students learn, engage and prepare for workplace realities and opportunities.

Beth's Links
https://sc.edu/study/colleges_schools/moore/research_and_centers/centers/center_for_sales_success/index.php
https://www.linkedin.com/in/bethrenninger/

[625] Stop Negotiating Aug 07, 2023

Show notes

Why do you think would I ask you to stop negotiating? What could this possibly mean?

In this solo episode, I talk about why you should stop negotiating.

If you're asking for the sale and anticipating negotiation you're doing something incorrect.

Learn more about this topic as I share my thoughts and insights to help all salespeople out there.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[624] Summary of Dr. Michele Welliver Sales Gems Aug 04, 2023

Show notes

How do you tailor your persuasive strategies to different types of customers? Why is it important to learn to listen to understand?

In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Dr. Michele Welliver.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Find out more about authenticity, persuasion, what style flexing is, how everything in life is sales, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[623] What Buyers Want More Of, with Dr Michele Welliver from Susquehanna University Aug 03, 2023

Show notes

What do you think buyers are wanting more of in this day and age from salespeople?

Buyers are now increasingly looking for more than just a traditional sales pitch from salespeople. They want you to connect and become their guide as they seek to solve their problems.

In this episode, Dr. Michele Welliver from Susquehanna University and I talk about what buyers these days want more of.

Learn about this topic and a lot more about the future of sales as Dr. Michele shares her brilliant ideas in this last part of our conversation.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Michele's Bio
Michele Welliver is an Associate Professor of Communications at Susquehanna University, where she teaches courses in Advertising & Public Relations and Professional Selling. Dr. Welliver developed an interdisciplinary Professional Sales minor at Susquehanna and is the Sales Program Coordinator. She is also the Director of Susquehanna’s High School Sales Competition, which is going into its third year. She is highly involved in coaching and preparing her students for university-led sales competitions, networking events, and careers in marketing communications and sales. Dr. Welliver’s industry experience in professional selling includes over a decade in radio and television sales for broadcasting companies. Her research focus centers on pedagogical strategies and best practices in higher education, with an emphasis on professional selling.

Michele's Links
https://www.susqu.edu/
https://www.linkedin.com/in/michele-welliver/

[622] Best Way To Persuade Is To Understand Their Problem, with Dr Michele Welliver from Susquehanna University Aug 02, 2023

Show notes

What are the advantages of relationship selling compared to other sales approaches? What are the key elements that contribute to being a persuasive person?

In sales, you ultimately have to know your product, but remember that you also have to be a good listener. Learning this skill can help you create genuine relationships that last long.

In this episode, Dr. Michele Welliver from Susquehanna University and I talk about what she suggests is the best way to persuade people.

Learn more about persuasion, rapport building, understanding customers, and solving their problems.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Michele's Bio
Michele Welliver is an Associate Professor of Communications at Susquehanna University, where she teaches courses in Advertising & Public Relations and Professional Selling. Dr. Welliver developed an interdisciplinary Professional Sales minor at Susquehanna and is the Sales Program Coordinator. She is also the Director of Susquehanna’s High School Sales Competition, which is going into its third year. She is highly involved in coaching and preparing her students for university-led sales competitions, networking events, and careers in marketing communications and sales. Dr. Welliver’s industry experience in professional selling includes over a decade in radio and television sales for broadcasting companies. Her research focus centers on pedagogical strategies and best practices in higher education, with an emphasis on professional selling.

Michele's Links
https://www.susqu.edu/
https://www.linkedin.com/in/michele-welliver/

[621] Authenticity Through Style Flexing, with Dr Michele Welliver from Susquehanna University Aug 01, 2023

Show notes

Why is it important to be versatile as a sales professional? What does it mean to be authentic yet become flexible?

You don't have to change your personality to connect with buyers, but you have to change your communication style depending on their personality.

In this episode, Dr. Michele Welliver from Susquehanna University and I talk about authenticity through style flexing.

Learn more about authenticity, the importance of professionalism, adapting with your buyers, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Michele's Bio
Michele Welliver is an Associate Professor of Communications at Susquehanna University, where she teaches courses in Advertising & Public Relations and Professional Selling. Dr. Welliver developed an interdisciplinary Professional Sales minor at Susquehanna and is the Sales Program Coordinator. She is also the Director of Susquehanna’s High School Sales Competition, which is going into its third year. She is highly involved in coaching and preparing her students for university-led sales competitions, networking events, and careers in marketing communications and sales. Dr. Welliver’s industry experience in professional selling includes over a decade in radio and television sales for broadcasting companies. Her research focus centers on pedagogical strategies and best practices in higher education, with an emphasis on professional selling.

Michele's Links
https://www.susqu.edu/
https://www.linkedin.com/in/michele-welliver/

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