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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[610] What Buyers Want Less Of From You Jul 17, 2023

Show notes

How have buyers changed these days? What do they want less of from salespeople now?

In this solo episode, I talk about buyers, specifically, what they want from you – salespeople.

Buyers may have varying expectations depending on their needs and preferences. But there is one particular thing that I addressed in this episode.

Learn more as I share my insights and ideas to help everyone in sales looking to improve and scale.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[609] Summary of Dr. Kevin Chase Sales Gems Jul 14, 2023

Show notes

Why is it important to also learn about the human side of sales, and not just about the product?

What happens to most people in sales is that they are all about product knowledge. You want to make sure that you don't neglect the conversations and the helping customers part of sales.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Find out more about authenticity, persuasion, the future of sales, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[608] Automation, Augmentation, and the Future Of Sales, with Dr. Kevin Chase from Washington State University Jul 13, 2023

Show notes

What parts of the sales process are best suited for augmentation? What parts can be automated by AI?

Augmentation is the use of technology to enhance human capabilities. Automation, on the other hand, is the use of technology to replace human intervention in certain processes.

In this episode, Dr. Kevin Chase from Washington State University and I, talk about augmentation vs automation.

Learn about this topic from our guest's insights and a lot more about the future of sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Dennis' Bio
Dr. Dennis is a sales professor at the University of Florida where he teaches advanced sales and sales management. He is also a public speaker who delivers talks on having a successful mindset through topics such as failure, emotional intelligence, and locus of control.

Dennis' Links
https://dennisdipasquale.com/
https://www.linkedin.com/in/drdennisd/

[607] Teaching The Process Not The Product, with Dr. Kevin Chase from Washington State University Jul 12, 2023

Show notes

How can you help your sales team be more effective in persuading? How do you empower customers with knowledge and understanding?

By understanding and communicating the process, salespeople can help customers gain a deeper understanding of how the product or service works and the value it provides.

In this episode, Dr. Kevin Chase from Washington State University and I, talk about the principle of teaching the process, not the product.

Learn more about this topic to help build your team's success.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Dennis' Bio
Dr. Dennis is a sales professor at the University of Florida where he teaches advanced sales and sales management. He is also a public speaker who delivers talks on having a successful mindset through topics such as failure, emotional intelligence, and locus of control.

Dennis' Links
https://dennisdipasquale.com/
https://www.linkedin.com/in/drdennisd/

[606] The Role of Authenticity in Sales, from B2C to B2B, with Dr. Kevin Chase from Washington State University Jul 11, 2023

Show notes

What are some of the big keys to success in sales? Why is it important to be authentic?

Being authentic means being genuine, transparent, and honest in your interactions. When customers perceive you as authentic, they are more likely to trust your recommendations and make purchasing decisions.

In this episode, Dr. Kevin Chase from Washington State University and I, talk about the role of authenticity in sales, from B2C to B2B.
Learn more from our guest as he shares valuable gems for everyone in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Kevin's Bio
Kevin Chase is an Assistant Professor of Marketing and the Director of the Sales Program at Washington State University's Pullman Campus. Prior to getting a PhD with a focus on sales he worked in various roles in sales and marketing in the commercial insurance industry.

Kevin's Links
https://business.wsu.edu/research-faculty/centers/professional-sales/
https://www.linkedin.com/in/kevinchase16/

[605] How To Get Rid Of Silos Jul 10, 2023

Show notes

How do you get rid of silos in your organization? What are some of the negative effects of this?

Silos can create barriers and hinder the overall effectiveness and efficiency of the sales organization.

In this solo episode, I talk about how to get rid of silos.

Learn more as I share my thoughts and insights, and make sure to take notes for things that may be helpful for you or your team.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[604] Summary of Dr. Dennis DiPasquale Sales Gems Jul 07, 2023

Show notes

Why is it important to create relationships that last long with your customers? How do you show that you genuinely care for them?

In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Dennis DiPasquale.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Find out more about building genuine relationships, the 3 sales that occur, the challenger sale, leveraging technology, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[603] How To Not Get Replaced By Technology, with Dr. Dennis DiPasquale from the University of Florida Jul 06, 2023

Show notes

How do you adapt to stay relevant and not get replaced by technology? Why is it important to leverage technology but still focus on the human side?

There must be a balance between enhancing your sales processes and also harnessing your unique skills and human qualities. Focus on your strengths, provide exceptional value, and you can keep your sales role despite technological advancements.

In this episode, Dr. Dennis DiPasquale from the University of Florida and I talk about how to not get replaced by technology.

Find out more about this topic and even more about the future of sales, what people want more from salespeople, the classic shadowing model, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Dennis' Bio
Dr. Dennis is a sales professor at the University of Florida where he teaches advanced sales and sales management. He is also a public speaker who delivers talks on having a successful mindset through topics such as failure, emotional intelligence, and locus of control.

Dennis' Links
https://dennisdipasquale.com/
https://www.linkedin.com/in/drdennisd/

[602] Focusing on Insight Selling, with Dr. Dennis DiPasquale from the University of Florida Jul 05, 2023

Show notes

What is insight selling? How do make your customers feel comfortable in sharing their problems, and then you, providing solutions?

In this episode, Dr. Dennis DiPasquale from the University of Florida and I talk about focusing on insight selling.

Remember that as a salesperson, you should be a trusted advisor and problem solver rather than just a product pusher. Provide valuable insights, differentiate yourself from others, and create a reason for customers to engage in meaningful discussions.

Learn about this topic and more about persuasion and its challenges, why people don't buy and have genuine conversations.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Dennis' Bio
Dr. Dennis is a sales professor at the University of Florida where he teaches advanced sales and sales management. He is also a public speaker who delivers talks on having a successful mindset through topics such as failure, emotional intelligence, and locus of control.

Dennis' Links
https://dennisdipasquale.com/
https://www.linkedin.com/in/drdennisd/

[601] Building Genuine Relationships, with Dr. Dennis DiPasquale from the University of Florida Jul 04, 2023

Show notes

What are some key principles in building genuine relationships? What might be the challenge in doing so?

Customers can often sense when someone is being insincere or solely focused on making a sale. By genuinely caring about your customers you'll establish strong, and long-lasting relationships.

In this episode, Dr. Dennis DiPasquale from the University of Florida and I talk about building genuine relationships.

Find out more about this topic by tuning in and taking notes for gems that you may find helpful.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Dennis' Bio
Dr. Dennis is a sales professor at the University of Florida where he teaches advanced sales and sales management. He is also a public speaker who delivers talks on having a successful mindset through topics such as failure, emotional intelligence, and locus of control.

Dennis' Links
https://dennisdipasquale.com/
https://www.linkedin.com/in/drdennisd/

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