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    Business

    Authentic Persuasion Show

    The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

    The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

    This show is for you if you:
    A) Are in sales, but think there is a chance you are acting more like an Order Taker
    B) Are looking for new ways to improve your selling effectiveness
    C) Have found that you aren’t a fan of most sales ‘tactics’
    D) Just want to round out your sales podcast library with something different!

    The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

    Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

    Advertise

    Copyright: © 2019 Cutter Consulting Group

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    [600] The One Super Power You Need To Have In Sales Jul 03, 2023
    Show notes

    What is the most important attribute a salesperson must have? How does obtaining it bring impact to your sales conversations?

    You need to establish trust and rapport with your customers, but the challenge is the process of doing so. There are things that you need to understand and apply in order to achieve it.

    In this solo episode, I talk about the one superpower you need to have in sales.

    Find out more about this topic as I share my thoughts and insights for all salespeople out there seeking to scale in their career.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [599] Summary of Joe Calamusa Sales Gems Jun 30, 2023
    Show notes

    What are customers looking for these days from salespeople? What can you control in a conversation?

    In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Joe Calamusa.

    This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

    Learn more about authentic buying process, empathy vs. sympathy, being elite at sales, data-based selling, and a lot more.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [598] Quality Controls Quantity in the Future Of Sales, with Joe Calamusa from the University of Alabama Jun 29, 2023
    Show notes

    How do you deliver exceptional quality in your sales process? How does this lead to sustainable success?

    Sales professionals are often judged by the number of deals closed. However, as sales evolved, the focus is now towards quality rather than sheer quantity.

    In this episode, Joe Calamusa from the University of Alabama and I talk about how quality controls quantity in the future of sales.

    Learn more about this topic and make sure if you haven't already, to tune in to the previous episodes with Joe.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Joe's Bio
    I am the Managing Director of The University of Alabama Sales Program and the Founding Partner of Sales & Leadership Development Group. My purpose is to teach and inspire for the professional fulfillment of our college students at The University of Alabama and our corporate students all over the world.

    Joe's Links
    uasalesprogram.com
    https://www.linkedin.com/in/joe-calamusa-63a2b316/


    [597] Winning With Science Versus Art in Sales, with Joe Calamusa from the University of Alabama Jun 28, 2023
    Show notes

    How do you win in today's world of sales?
    How do you integrate science and art for success?

    In this episode, Joe Calamusa from the University of Alabama and I talk about winning with science versus art in sales.

    By leveraging the power of these two, sales professionals can make informed decisions, personalize their approach, and build authentic relationships.

    Learn more about this topic and make sure to take down notes that may be helpful for you or your organization.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Joe's Bio
    I am the Managing Director of The University of Alabama Sales Program and the Founding Partner of Sales & Leadership Development Group. My purpose is to teach and inspire for the professional fulfillment of our college students at The University of Alabama and our corporate students all over the world.

    Joe's Links
    uasalesprogram.com
    https://www.linkedin.com/in/joe-calamusa-63a2b316/


    [596] Creating A More Authentic Buying Process, with Joe Calamusa from the University of Alabama Jun 27, 2023
    Show notes

    What are the fundamentals of an authentic buying process? How do you create a sales experience that resonates on a deeper level?

    Businesses aim not merely to sell products or services in today's dynamic marketplace, but also to build authentic connections with customers.

    In this episode, Joe Calamusa from the University of Alabama and I talk about creating a more authentic buying process.

    Learn about this topic and a lot from Joe's experience and expertise in sales.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Joe's Bio
    I am the Managing Director of The University of Alabama Sales Program and the Founding Partner of Sales & Leadership Development Group. My purpose is to teach and inspire for the professional fulfillment of our college students at The University of Alabama and our corporate students all over the world.

    Joe's Links
    uasalesprogram.com
    https://www.linkedin.com/in/joe-calamusa-63a2b316/


    [595] The One Job You Have That AI Can't Replace Jun 26, 2023
    Show notes

    How can you fulfill your role as a salesperson most effectively? What if AI Technology is going to replace you?

    For everyone in a sales role, you need to focus on your customer. Your sales process and your customer's sales experience should be built around that.

    In this solo episode, I talk about the one job that AI can't replace.

    Learn more from my insights about this topic and make sure to take notes and seek to improve with all the nuggets that you can find.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [594] Summary of Greg Zippi Sales Gems Jun 23, 2023
    Show notes

    What is the most important thing for salespeople to do for their customers? How can you become more trusted in your sales conversations?

    In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Greg Zippi.

    This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

    Find out more about providing value and building relationships, buying decisions, sales process, and prospecting.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [593] Reach Out To Your Prospects Sooner, with Greg Zippi from BYU Jun 22, 2023
    Show notes

    What are the advantages of reaching out to prospects sooner? Why do salespeople often neglect this?

    This does not mean rushing the sales process. It's about initiating timely engagement, demonstrating value, and building relationships that can lead to successful sales outcomes.

    In this episode, Greg Zippi from BYU Marriott and I talk about the importance of reaching out to your prospects sooner.

    Learn about this topic and a lot more about the future of sales, the major challenges of salespeople, and what buyers want these days.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Greg's Bio
    Greg Zippi spent 33 years selling early-stage commercial software as an individual contributor, sales manager, and sales executive for 9 different organizations including Oracle Corporation and Adobe Systems. Since retiring in 2019 he has been consulting and training others in research-based selling best practices through The Professional Selling Academy LLC, which he founded, and as an Adjunct Professor of Sales at Brigham Young University. This month he is releasing his long-awaited online masterclass workshop containing over 50 individual lessons covering How Top Sales Performers Do Everything Differently.

    Greg's Links
    TheProfessionalSellingAcademy.com
    https://www.linkedin.com/in/gregzippi/


    [592] Your Sales Process Versus How Buyers Buy, with Greg Zippi from BYU Jun 21, 2023
    Show notes

    What are some strategies in sales that resonate with how people buy? Why is it essential to adapt to their buying preferences?

    People are more likely to buy from salespeople they trust. Focus on building trust by providing accurate information, being transparent, showcasing expertise, and delivering on promises

    In this episode, Greg Zippi from BYU Marriott and I talk about your sales process versus how buyers buy.

    Learn more about the role of persuasion in sales, the buying process, the motives of salespeople, and more!

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Greg's Bio
    Greg Zippi spent 33 years selling early-stage commercial software as an individual contributor, sales manager, and sales executive for 9 different organizations including Oracle Corporation and Adobe Systems. Since retiring in 2019 he has been consulting and training others in research-based selling best practices through The Professional Selling Academy LLC, which he founded, and as an Adjunct Professor of Sales at Brigham Young University. This month he is releasing his long-awaited online masterclass workshop containing over 50 individual lessons covering How Top Sales Performers Do Everything Differently.

    Greg's Links
    TheProfessionalSellingAcademy.com
    https://www.linkedin.com/in/gregzippi/

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com

    Greg's Bio
    Greg Zippi spent 33 years selling early-stage commercial software as an individual contributor, sales manager, and sales executive for 9 different organizations including Oracle Corporation and Adobe Systems. Since retiring in 2019 he has been consulting and training others in research-based selling best practices through The Professional Selling Academy LLC, which he founded, and as an Adjunct Professor of Sales at Brigham Young University. This month he is releasing his long-awaited online masterclass workshop containing over 50 individual lessons covering How Top Sales Performers Do Everything Differently.


    Greg's Links
    TheProfessionalSellingAcademy.com
    https://www.linkedin.com/in/gregzippi/


    [591] Which Comes First - Value or Relationship, with Greg Zippi from BYU Jun 20, 2023
    Show notes

    In what ways do salespeople provide value to their customers? How can it lead to building a strong relationship with them?

    Value and relationship building are interconnected in sales. By providing value, you establish trust and credibility, which sets the stage for building an enduring relationship with your customers.

    In this episode, Greg Zippi from BYU Marriott and I talk about which comes first in sales – value or relationship.

    Learn more about this topic and Greg's valuable insights about sales and authenticity.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Greg's Bio
    Greg Zippi spent 33 years selling early-stage commercial software as an individual contributor, sales manager, and sales executive for 9 different organizations including Oracle Corporation and Adobe Systems. Since retiring in 2019 he has been consulting and training others in research-based selling best practices through The Professional Selling Academy LLC, which he founded, and as an Adjunct Professor of Sales at Brigham Young University. This month he is releasing his long-awaited online masterclass workshop containing over 50 individual lessons covering How Top Sales Performers Do Everything Differently.

    Greg's Links
    TheProfessionalSellingAcademy.com
    https://www.linkedin.com/in/gregzippi/


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