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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[580] Tips for Interviewers and Interviewees Jun 05, 2023

Show notes

What are some things to consider in applying for a job? How do you prepare yourself if you are the interviewer?

Both the interviewer and the interviewee play critical roles in the job interview process. By fulfilling their responsibilities effectively, they can facilitate a productive and informative exchange that helps determine the best fit for the position.

In this episode, I share with you some tips for interviewers and interviewees.

Learn more from the ideas and helpful insights that you can get from this episode and make sure to subscribe and tune in for more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[579] Summary of Nalani Gruel Sales Gems Jun 02, 2023

Show notes

How can technology enhance your sales process? Where is the balance between technology and maintaining a personal touch in your sales interactions?

In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Nalani Gruel.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Learn more about facing your fears, being coachable, following a sales process, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Nalani's Bio
Nalani Gruel is a professional with a background in sales, marketing, and sales education. She currently serves as a Sales Development Representative at Starburst Data, where she helps drive business growth through strategic outreach and sourcing new opportunities. Prior to this, Nalani worked as a Marketing & Communications Program Manager at the Stephen Stagner Sales Excellence Institute (SEI) at the University of Houston, where she was responsible for developing course content, coaching winning sales teams, and ensuring that 50-60 sales students hit their quotas each semester.

Thanks to her previous experience as a Teaching Assistant at SEI and her own participation in the program, Nalani has developed effective and creative ways to guide students toward success. With her unique background and a bright future ahead, she is committed to helping herself and those around her find success."

Nalani's Links
https://www.linkedin.com/in/nalanigruel/
https://www.starburst.io/

[578] Balance of Sales Tech and Empathy, with Nalani Gruel from Univ of Houston Jun 01, 2023

Show notes

What are some aspects in your sales team that technology can take part of? Are you fully utilizing what's available for you this day and age?

Sales technology can greatly streamline sales processes, improve efficiency, and enable sales teams to focus on building customer relationships and closing deals.

In this episode, Nalani Gruel from Starburst Data and I talk about the importance of leveraging technology and useful tools in sales.

Learn more about sales tech and selecting the right tools that align with your organization's objectives.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Nalani's Bio
Nalani Gruel is a professional with a background in sales, marketing, and sales education. She currently serves as a Sales Development Representative at Starburst Data, where she helps drive business growth through strategic outreach and sourcing new opportunities. Prior to this, Nalani worked as a Marketing & Communications Program Manager at the Stephen Stagner Sales Excellence Institute (SEI) at the University of Houston, where she was responsible for developing course content, coaching winning sales teams, and ensuring that 50-60 sales students hit their quotas each semester.

Thanks to her previous experience as a Teaching Assistant at SEI and her own participation in the program, Nalani has developed effective and creative ways to guide students toward success. With her unique background and a bright future ahead, she is committed to helping herself and those around her find success."

Nalani's Links
https://www.linkedin.com/in/nalanigruel/
https://www.starburst.io/

[577] Transparency and Honesty, with Nalani Gruel from Univ of Houston May 31, 2023

Show notes

In what ways can you practice transparency and honesty in your sales conversations? What impact do these two elements bring to your success?

In this episode, Nalani Gruel from Starburst Data and I talk about, the importance of transparency and honesty in sales.

When you prioritize these values, you can establish long-term relationships, enhance customer satisfaction, and ultimately drive business growth.

Learn more about this topic and pick up some helpful insights and gems that may help you scale in your sales career.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Nalani's Bio
Nalani Gruel is a professional with a background in sales, marketing, and sales education. She currently serves as a Sales Development Representative at Starburst Data, where she helps drive business growth through strategic outreach and sourcing new opportunities. Prior to this, Nalani worked as a Marketing & Communications Program Manager at the Stephen Stagner Sales Excellence Institute (SEI) at the University of Houston, where she was responsible for developing course content, coaching winning sales teams, and ensuring that 50-60 sales students hit their quotas each semester.

Thanks to her previous experience as a Teaching Assistant at SEI and her own participation in the program, Nalani has developed effective and creative ways to guide students toward success. With her unique background and a bright future ahead, she is committed to helping herself and those around her find success."

Nalani's Links
https://www.linkedin.com/in/nalanigruel/
https://www.starburst.io/

[576] Success By Choosing What Scares You, with Nalani Gruel from Univ of Houston May 30, 2023

Show notes

What are some of the reasons that people may feel hesitant to be in sales? How do you overcome such a feeling?

For those who do experience fear or hesitation, proper training, mentorship, and support can help alleviate these concerns and build the necessary skills and confidence for success in sales.

In this episode, Nalani Gruel from Starburst Data and I talk about achieving success by choosing to face your fears.

Learn more about Nalani's success story, how she's worked her way up, and also more about authenticity in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Nalani's Bio
Nalani Gruel is a professional with a background in sales, marketing, and sales education. She currently serves as a Sales Development Representative at Starburst Data, where she helps drive business growth through strategic outreach and sourcing new opportunities. Prior to this, Nalani worked as a Marketing & Communications Program Manager at the Stephen Stagner Sales Excellence Institute (SEI) at the University of Houston, where she was responsible for developing course content, coaching winning sales teams, and ensuring that 50-60 sales students hit their quotas each semester.

Thanks to her previous experience as a Teaching Assistant at SEI and her own participation in the program, Nalani has developed effective and creative ways to guide students toward success. With her unique background and a bright future ahead, she is committed to helping herself and those around her find success."

Nalani's Links
https://www.linkedin.com/in/nalanigruel/
https://www.starburst.io/

[575] Building Your First Sales Team May 29, 2023

Show notes

What are some of the things to consider in building a sales team? When should be the right time to do it?

In this episode, I talk about building your first sales team.

Building a sales team is an important step in driving business growth and generating revenue.

Learn about this topic and more about the 3 types of founders, their characteristics, and how each type should collaborate.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[574] Summary of Mark Michalisin Sales Gems May 26, 2023

Show notes

How do you master the ability to have and keep conversations? How do you create a safe environment for open dialogue?

In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Mark Michalisin.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Find out more about the art of conversation, trust in sales and listening skills.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[573] No Matter What, Be Responsive, with Mark Michalisin from Virginia Tech May 25, 2023

Show notes

Why is it important to respond promptly to customers? How can this bring more success to your career?

Responsiveness shows that you value and respect your customers' time and needs. When you respond promptly to inquiries, concerns, or requests, it demonstrates your commitment to their satisfaction.

In this episode, Mark Michalisin from Virginia Tech and I, talk about the importance of being responsive when you are in sales.

Learn more about this topic and more about the future of sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com
Mark's Bio
Mark comes to the Pamplin College of Business at Virginia Tech with over 25 years of professional, hands-on experience in the B2B sales world. Mark graduated from Union College in Schenectady, New York with both his BA and MBA and has held numerous sales leadership positions in marketing, sales management, and business development.
Mark's Links
https://www.linkedin.com/in/mark-michalisin-5b453930/
https://www.vt.edu/academics/majors/marketing.html

[572] Earning Trust and Getting The Answers To The Test, with Mark Michalisin from Virginia Tech May 24, 2023

Show notes

How can you establish strong relationships in sales? What are some strategies that you can practice to earn trust?

Earning your customer's trust is crucial in sales as it forms the foundation for successful relationships with customers.

In this episode, Mark Michalisin from Virginia Tech and I, talk about earning trust and recognizing when customers are already giving you what they want.

Learn about this topic and more about persuasion, sales ethics, and the importance of listening.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com
Mark's Bio
Mark comes to the Pamplin College of Business at Virginia Tech with over 25 years of professional, hands-on experience in the B2B sales world. Mark graduated from Union College in Schenectady, New York with both his BA and MBA and has held numerous sales leadership positions in marketing, sales management, and business development.
Mark's Links
https://www.linkedin.com/in/mark-michalisin-5b453930/
https://www.vt.edu/academics/majors/marketing.html

[571] Getting Back to the Art of the Conversation, with Mark Michalisin from Virginia Tech May 23, 2023

Show notes

What are some key elements of mastering the art of conversation? Why is this important for salespeople to practice?

If you are in sales, you have to engage in meaningful and enjoyable verbal exchanges with your customers. You also have to listen and communicate attentively and create a comfortable and engaging atmosphere.

In this episode, Mark Michalisin from Virginia Tech and I, talk about getting back to the art of the conversation. We also talked about his transition from sales to being a sales educator.

Learn more about this topic and especially from Mark's brilliant thoughts and experiences in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com
Mark's Bio
Mark comes to the Pamplin College of Business at Virginia Tech with over 25 years of professional, hands-on experience in the B2B sales world. Mark graduated from Union College in Schenectady, New York with both his BA and MBA and has held numerous sales leadership positions in marketing, sales management, and business development.
Mark's Links
https://www.linkedin.com/in/mark-michalisin-5b453930/
https://www.vt.edu/academics/majors/marketing.html

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