Authentic Persuasion Show - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[570] Are You Really Listening? May 22, 2023

Show notes

What happens when we neglect to listen to our customers? How can this skill help us close more deals?

When salespeople actively listen to their prospects, it helps build rapport and trust. By demonstrating genuine interest and understanding, sales professionals can establish a positive connection with potential customers.

In this episode, I talk about a fundamental skill for salespeople, which is listening.

Learn more about this topic and make sure to take notes and apply it to your sales conversations.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[569] Summary of Barry Erickson Sales Gems May 19, 2023

Show notes

Why is it not good to always aim for the close on the first meeting? When is the right time to close a deal?

In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Barry Erickson.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Learn more about closing deals, identifying needs, following a sales process, and confidence in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[568] Functional Approach to the Future of Sales, with Barry Erickson from UW May 18, 2023

Show notes

What are people looking for this day and age from salespeople? How has sales changed over the past years?

In this episode, Barry Erickson from the University of Washington and I talk about the functional approach to the future of sales.

You want to make sure that you are aware of how the world of sales has shifted in these days. It's time to adapt to the information age and start to be more authentic in persuading people.

Learn more about this topic and make sure to listen if you haven't yet, to the previous episodes with Barry.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com
Barry's Bio
Barry Erickson is 30+ year sales and sales management veteran for Goodrich Aerospace, PACCAR, and BE Aerospace. Erickson transitioned into the classroom in 2015 to offer his experience in teaching sales and sales management at the collegiate level, including the Directorship of the Award-winning UW Professional Sales Program at the University of Washington.
Barry's Links
https://foster.uw.edu/academics/certificates-and-minors/sales-certificate-program/
https://www.linkedin.com/in/barryerickson

[567] Persuasion is a Process, with Barry Erickson from UW May 17, 2023

Show notes

What is the difference between manipulation and persuasion? How do you show your customers your positive intentions?

In this episode, Barry Erickson from the University of Washington and I talk about the process of persuasion.

To avoid being slick and manipulative, choosing the customers who you want to work with is key. You would rather take a step back and find a different one than bring a negative impact to sales.

Learn more about this topic and also more about how to deal with the fear of change and closing deals.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com
Barry's Bio
Barry Erickson is 30+ year sales and sales management veteran for Goodrich Aerospace, PACCAR, and BE Aerospace. Erickson transitioned into the classroom in 2015 to offer his experience in teaching sales and sales management at the collegiate level, including the Directorship of the Award-winning UW Professional Sales Program at the University of Washington.
Barry's Links
https://foster.uw.edu/academics/certificates-and-minors/sales-certificate-program/
https://www.linkedin.com/in/barryerickson

[566] Moving from Feature Dumper to Needs Identifier, with Barry Erickson from UW May 16, 2023

Show notes

Why is it important to understand your customers' needs? What impact can it bring to others and also the business side?

In this episode, Barry Erickson from the University of Washington and I talk about moving from a feature-presenting to a needs-identifying role in sales.

This is a fundamental skill for salespeople to obtain as this is the center of every successful business, and behind every successful business are successful salespeople.

Learn about this topic and more about breaking away from stereotypes, building relationships, and how sales have changed.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com
Barry's Bio
Barry Erickson is 30+ year sales and sales management veteran for Goodrich Aerospace, PACCAR, and BE Aerospace. Erickson transitioned into the classroom in 2015 to offer his experience in teaching sales and sales management at the collegiate level, including the Directorship of the Award-winning UW Professional Sales Program at the University of Washington.
Barry's Links
https://foster.uw.edu/academics/certificates-and-minors/sales-certificate-program/
https://www.linkedin.com/in/barryerickson

[565] Manipulation versus Persuasion May 15, 2023

Show notes

Have you ever thought of salespeople as manipulative individuals who just care about the outcome? How could you bring a difference and stop this negative stereotype?

One of the fundamentals in sales is showing genuine concern for your customers. People worldwide will have a different view of salespeople if we start the change now.

In this solo episode, I discuss the difference between manipulation and persuasion.

Learn more about this topic and make sure to take notes and apply it to your sales career.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[564] Summary of Lamar Johnson Sales Gems May 12, 2023

Show notes

How do you maintain long-term connections with your clients? Are you willing to lead them to a better place even though it doesn't benefit you?

In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Lamar Johnson.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Find out more about the fundamental principles of sales, trust, and how sales have changed while remaining the same.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[563] Speaking the Right Language and What Buyers Want, with Lamar Johnson from University of Texas May 11, 2023

Show notes

What are some qualities of salespeople who bring value? How do you make a difference if you are in sales?

The best salespeople understand their customers' language and needs. They should be able to present their product or service in a way that people can relate to it.

In this episode, Lamar Johnson from The University of Texas and I talk about speaking the right language with your customers and what buyers these days want from salespeople.

Learn more about this topic and make sure to pick up some gems that may be helpful for your sales career.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Lamar's Bio
Lamar is a 33 + year veteran of Procter & Gamble in Sales and Supply Chain. He returned to his alma mater to enable experiential learning opportunities for marketing and sales students at the McCombs School of Business. He is a founding member of the Professional Sales & Business Development Minor at UT Austin and leads corporate relationships for the program.
Lamar's Links
• https://www.mccombs.utexas.edu/faculty-and-research/departments/marketing/programs/professional-sales-and-business-development-minor/
• https://www.linkedin.com/in/lamar-johnson-1889026/

Further Sales/Research reading recommendations by Lamar:

• Chung, Doug J. (2021), “How to Transform from Selling Products to Selling Services,” Harvard Business Review, no. 2 (March-April): 48-52.

• Chung, Doug J., Byungyeon Kim and Niladri B. Syam (2020), “A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?,” Foundations and Trends® in Marketing 14, no. 1: 1-52.

• Chung, Doug J. (2015), “How to Really Motivate Salespeople,” Harvard Business Review, no. 4 (April): 54-61.

[562] 5 Steps to Persuasive Selling, with Lamar Johnson from University of Texas May 10, 2023

Show notes

What are some of the ways that can make you more persuasive in selling?

There must be a better perception of sales that people must see, and that is - sales is all about positive ethics, and solving problems in a productive way.

In this episode, Lamar Johnson from The University of Texas and I talk about the 5 Steps to Persuasive Selling.

Learn more about this topic and if you haven't yet, make sure to listen to the previous episode with Lamar about being Authentic, Honest, and Ethical.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Lamar's Bio
Lamar is a 33 + year veteran of Procter & Gamble in Sales and Supply Chain. He returned to his alma mater to enable experiential learning opportunities for marketing and sales students at the McCombs School of Business. He is a founding member of the Professional Sales & Business Development Minor at UT Austin and leads corporate relationships for the program.
Lamar's Links
• https://www.mccombs.utexas.edu/faculty-and-research/departments/marketing/programs/professional-sales-and-business-development-minor/
• https://www.linkedin.com/in/lamar-johnson-1889026/

Further Sales/Research reading recommendations by Lamar:

• Chung, Doug J. (2021), “How to Transform from Selling Products to Selling Services,” Harvard Business Review, no. 2 (March-April): 48-52.

• Chung, Doug J., Byungyeon Kim and Niladri B. Syam (2020), “A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?,” Foundations and Trends® in Marketing 14, no. 1: 1-52.

• Chung, Doug J. (2015), “How to Really Motivate Salespeople,” Harvard Business Review, no. 4 (April): 54-61.

[561] Authentic, Honest, and Ethical, with Lamar Johnson from University of Texas May 09, 2023

Show notes

How does being authentic in sales bring impact to your sales conversations?

Customers can tell if you're authentic or not, and if you're not, they wouldn't want to engage in a conversation with you. This is a core part of being successful in sales.

In this episode, Lamar Johnson from The University of Texas and I talk about being Authentic, Honest, and Ethical.

Learn more about this topic and make sure to listen to the rest of the episodes with Lamar.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Lamar's Bio
Lamar is a 33 + year veteran of Procter & Gamble in Sales and Supply Chain. He returned to his alma mater to enable experiential learning opportunities for marketing and sales students at the McCombs School of Business. He is a founding member of the Professional Sales & Business Development Minor at UT Austin and leads corporate relationships for the program.
Lamar's Links
• https://www.mccombs.utexas.edu/faculty-and-research/departments/marketing/programs/professional-sales-and-business-development-minor/
• https://www.linkedin.com/in/lamar-johnson-1889026/

Further Sales/Research reading recommendations by Lamar:

• Chung, Doug J. (2021), “How to Transform from Selling Products to Selling Services,” Harvard Business Review, no. 2 (March-April): 48-52.

• Chung, Doug J., Byungyeon Kim and Niladri B. Syam (2020), “A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?,” Foundations and Trends® in Marketing 14, no. 1: 1-52.

• Chung, Doug J. (2015), “How to Really Motivate Salespeople,” Harvard Business Review, no. 4 (April): 54-61.

Related Podcasts