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    Business

    Authentic Persuasion Show

    The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

    The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

    This show is for you if you:
    A) Are in sales, but think there is a chance you are acting more like an Order Taker
    B) Are looking for new ways to improve your selling effectiveness
    C) Have found that you aren’t a fan of most sales ‘tactics’
    D) Just want to round out your sales podcast library with something different!

    The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

    Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

    Advertise

    Copyright: © 2019 Cutter Consulting Group

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    [560] They Don't Need You For Your Knowledge May 08, 2023
    Show notes

    How is selling different now than it was in past times? What changes can salespeople make in modern society?

    In this episode, I talk about what customers these days need from salespeople.

    It is critical for us to understand that despite the fact that the sales industry went through significant change, the basic concepts remain the same.

    Learn more about this topic, and make sure to take down notes that may help you improve in your sales career.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [559] Summary of Thom Coats Sales Gems May 05, 2023
    Show notes

    Why is it more important to understand that you are selling to a human than that you are selling a product?

    The principles of sales are constant regardless of who you are dealing with or what you are selling. Salespeople need to learn this in order to achieve success in their careers.

    In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Professor Thom Coats.

    Learn more about H2H sales, fundamentals of sales, confidence, and a lot more.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [558] Choosing Sales, Training is Key, and Sales Tech, with Professor Thom Coats from MTSU May 04, 2023
    Show notes

    What are people looking for from salespeople in today's age? In what ways have sales changed throughout time?

    Always keep in mind that the customer has already made the decision to buy before they ever speak to you, thus it is crucial that you are prepared to help them in making the right decision.

    In this episode, Professor Thom Coats from MTSU’s Center for Professional Selling and I talk about the future of sales.

    Learn more about authenticity, the importance of training in sales, leveraging technology, and a lot more.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    Thom's Bio
    Thom helps students prepare for their careers in the business world and also helps businesses connect with these students in a very competitive market. He leads the Center for Professional Selling at MTSU, teaching professional selling and sales management, and training students to hit the ground running in any sales organization.
    Thom's Links
    https://www.linkedin.com/in/thom-coats/
    https://mtsu.edu/professional-selling/index.php


    [557] Assumptions Blind, Strategy Guides, and Primary Fears, with Professor Thom Coats from MTSU May 03, 2023
    Show notes

    How do you persuade people to make decisions that require trust?

    What strategies can you use to persuade others more effectively?

    In this episode, Professor Thom Coats from MTSU’s Center for Professional Selling and I talk about the persuasion piece and how it should correlate with authenticity.

    Learn more about assumptions, sales strategies, the 4 primary fears, and a lot more.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    Thom's Bio
    Thom helps students prepare for their careers in the business world and also helps businesses connect with these students in a very competitive market. He leads the Center for Professional Selling at MTSU, teaching professional selling and sales management, and training students to hit the ground running in any sales organization.
    Thom's Links
    https://www.linkedin.com/in/thom-coats/
    https://mtsu.edu/professional-selling/index.php


    [556] Confidence, H2H and How Everyone Sells, with Professor Thom Coats from MTSU May 02, 2023
    Show notes

    How does learning how to sell help us in our day-to-day lives?

    What keeps salespeople from being authentic in their role?

    In this episode, Professor Thom Coats from MTSU’s Center for Professional Selling and I talk about his experience in teaching students and helping them prepare for their career in the world of sales.

    Learn more about authenticity and confidence in sales, H2H Sales, and a lot more.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    Thom's Bio
    Thom helps students prepare for their careers in the business world and also helps businesses connect with these students in a very competitive market. He leads the Center for Professional Selling at MTSU, teaching professional selling and sales management, and training students to hit the ground running in any sales organization.
    Thom's Links
    https://www.linkedin.com/in/thom-coats/
    https://mtsu.edu/professional-selling/index.php


    [555] Welcome to Season 7 May 01, 2023
    Show notes

    Welcome to a brand new season of The Authentic Persuasion Show!

    In this 7th Season, I will be engaging with experienced sales educators where we talk about authenticity, persuasion, and the future of sales.

    Join me throughout this journey, and with my mission in filling the world with authentic persuaders.

    Make sure to catch each episode, and learn from all of my brilliant guests.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [554] Lessons from 6 Seasons of the Podcast...and How it relates to Sales and Life Nov 18, 2022
    Show notes

    What keeps you motivated in doing what you are doing? What if you don't get the results that you expect?

    As this Season of the Podcast ends, I want to talk about some of the lessons that it taught me.

    These are things that can be applied to your regular day-to-day life, as well as in your sales career.

    Join me as I conclude this season with lots of valuable takeaways.


    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    [553] What Can You Control (in sales)? Nov 17, 2022
    Show notes

    What is it that you can actually control in a sales process? How can this knowledge help you in your sales career?

    In this episode, you will be listening to a replay of my LinkedIn Live Audio titled: What can you control in sales?

    If you want to succeed in sales, you have to have control over the process and conversations. And usually, the person who asks questions is in control. But the question is, does it really matter who is in control?

    Learn more about this topic as I share my thoughts and give valuable advice to all salespeople out there.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    [552] Joseph DiNatale Jr. from Breezeline (APS Aftershow) Nov 16, 2022
    Show notes

    "Whether they're in sales or call center support, if it's not on a scorecard, it'll get forgotten. We have very clear, clearly defined objectives" - Joe
    In this episode, you will be listening to the aftershow with Joe DiNatale. This is a casual conversation, off the cuff, and unscripted.

    Learn more from Joe as we continue talking about sales, omni-channel, management, leadership, and a lot more!

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    Joe's Bio
    Senior sales and contact center leader with extensive experience across operations, strategy, and customer experience in B2C and B2B settings. Eight plus years of Telecommunication industry experience including my current role as Director of Customer Operations for Breeze line. In this role, my team and I are responsible for a 700-person internal and external Customer Care and Advanced Services Group organization that delivers operational excellence and a high-quality customer experience to customers across 13 states.
    Joe's Links
    https://www.linkedin.com/in/josephwdinatalejr/
    https://www.breezeline.com/


    [551] When a Sales Leader Runs Customer Operations, with Joseph DiNatale Jr. from Breezeline Nov 15, 2022
    Show notes

    How do you manage to lead a department that is new to you? Why is it important to be open to coaching?
    In this episode, Joe DiNatale from Breezeline and I talk about his experience in running customer operations with his background in sales leadership.
    Learn more from him in this episode, take some notes, and apply them to your organization.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    Joe's Bio
    Senior sales and contact center leader with extensive experience across operations, strategy, and customer experience in B2C and B2B settings. Eight plus years of Telecommunication industry experience including my current role as Director of Customer Operations for Breeze line. In this role, my team and I are responsible for a 700-person internal and external Customer Care and Advanced Services Group organization that delivers operational excellence and a high-quality customer experience to customers across 13 states.
    Joe's Links
    https://www.linkedin.com/in/josephwdinatalejr/
    https://www.breezeline.com/


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