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    Business

    Authentic Persuasion Show

    The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

    The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

    This show is for you if you:
    A) Are in sales, but think there is a chance you are acting more like an Order Taker
    B) Are looking for new ways to improve your selling effectiveness
    C) Have found that you aren’t a fan of most sales ‘tactics’
    D) Just want to round out your sales podcast library with something different!

    The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

    Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

    Advertise

    Copyright: © 2019 Cutter Consulting Group

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    [540] Reasons for Buyer's Remorse Oct 31, 2022
    Show notes

    What are some reasons for buyer's remorse? How can you avoid this from happening?

    The key is to understand that you are taking people out of their comfort zone when trying to purchase something new. Always remember to be transparent yet confident in talking about tradeoffs.

    In this solo episode, my topic is all about buyer's remorse.
    Learn more as I share my thoughts on this matter and some helpful insights that can surely help all salespeople.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    [539] Mystery Shopping Lesson: Urgency Oct 28, 2022
    Show notes

    What is urgency? How do you create urgency in sales?

    This is a strategy that sales professionals use to create the sense that their audience and prospective customers must act immediately. This helps motivate customers to buy now rather than later.

    In this episode, I continue with the mystery shopping lessons series, and for this week, it will be: Urgency.

    Learn more about mystery shopping lessons, and pick up some valuable gems from this week's topic.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    [538] LinkedIn Live Audio Replay: Understanding Your Prospects Oct 27, 2022
    Show notes

    Why is it important to understand your prospects? How can this affect the way you sell?

    In this special episode, you will be listening to a replay of my first-ever LinkedIn Live Audio where I talk about: Understanding Your Prospects

    My ultimate goal is to help every salesperson improve their selling effectiveness, close more deals, and in general; make more money.

    Learn more as I talk about this topic, and take some notes of things that can help you in your sales career.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    [537] Michael Testa from MaxApprovals (APS Aftershow) Oct 26, 2022
    Show notes

    "Focus on the things that are gonna make a difference, especially continually improving the product so that you become more competitive." - Mike

    In this episode, you will be listening to the aftershow with Mike Testa. This is a casual conversation, off the cuff, and unscripted.

    Learn more from Mike as we continue talking about successful sales operations


    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    Mike's Bio
    Mike Testa is one of the pioneers of patient financing. He was the President and one of the owners of CareCredit which he helped grow from $100m a year in loan originations to $5B and sold it to GE. He has stayed involved in patient financing ever since then as President of a number of companies including most recently Dental Finance and maintains a consulting company called MaxApprovals where he helps lenders find practices and practices find lenders in healthcare.


    [536] Protect Your Salespeople, with Michael Testa from MaxApprovals Oct 25, 2022
    Show notes

    Why is it important to protect your salespeople? What are some keys to successful sales operations?

    Companies and organizations should also be mindful of things that they can do to make the life of their salespeople easier.

    In this episode, Mike Testa from MaxApprovals and I, talk about his experiences in the finance space, and also in sales operations.

    Learn more about sales, scaling sales operations, B2B, B2B2C, and a lot more!


    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com
    Mike's Bio
    Mike Testa is one of the pioneers of patient financing. He was the President and one of the owners of CareCredit which he helped grow from $100m a year in loan originations to $5B and sold it to GE. He has stayed involved in patient financing ever since then as President of a number of companies including most recently Dental Finance and maintains a consulting company called MaxApprovals where he helps lenders find practices and practices find lenders in healthcare.


    [535] Getting to Know Your Fear Oct 24, 2022
    Show notes

    Why is it important to know what your fears are? How can this help you in your road to being a sales professional?
    For people that go skydiving or bungee jumping, it's not that they have no fear, it's just that they know their fear, and they want to do it anyway and push, that's the big key.
    In this episode, I talk about getting to know your fear.
    Learn more as I talk about this topic and pick up some gems that you can apply to your sales career.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    [534] Mystery Shopping Lesson: Conveying Hope Oct 21, 2022
    Show notes

    What is hope as part of the authentic persuasion pathway? How can you be more successful in your sales conversations by this?

    This hope that I talk about is not about hoping that a customer will buy from you. But rather, something that you should be giving to your prospects.

    In this episode, I continue with the mystery shopping lessons series, and for this week, it will be: Conveying Hope.

    Learn more about mystery shopping lessons, and pick up some valuable gems from this week's topic.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    [533] Empowering Improvement Oct 20, 2022
    Show notes

    What gets in the way for you to seek improvement? Why is it important to have a regular self-assessment if you are in sales?

    In this solo episode, I talk about empowering improvement.

    As a sales professional, it is really important to be open for ways to grow and learn things that can help you improve. This will bring impact to your career in the long run.

    Learn more as I talk about this topic and share my valuable ideas that I know can help all salespeople out there.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com


    [532] Brian Smith from Comcast (APS Aftershow) Oct 19, 2022
    Show notes

    "That's when's the best, when you don't know anything — dive in, do what you gotta do, learn what you gotta learn. And I loved it. I ended up being great in sales and I worked my way up." - Brian

    In this episode, you will be listening to the aftershow with Brian Smith. This is a casual conversation, off the cuff, and unscripted.

    Learn more from Brian as we continue talking about his success story and how was he able to grow in his career.

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

    Connect with Brian on Linkedin

    Brian's Bio
    Brian Smith is the Sr. Manager of National Sales Strategy at Comcast Business HQ. With 10+ years of sales experience, he has worked with dozens of sales teams in larger corporate organizations and worked extensively in dialer operations, sales training and improving sales compliance through leadership buy-in.


    [531] Sales Ops Real Talk, with Brian Smith from Comcast Oct 18, 2022
    Show notes

    What are some elements of great sales operations? What are some of the challenges that sales leaders at Comcast face?

    In this episode, Brian Smith from Comcast and I, talk about his experience in sales especially being with the company for more than 7 years.

    According to Brian, leadership buy-in and having regular touchpoints with the leaders are key to having a successful organization.

    Learn more from Brian about sales, sales operations, leadership, and a lot more!

    Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

    In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

    Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

    Want to check out video content? https://www.youtube.com/c/JasonCutter

    Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

    Connect with Brian on Linkedin
    Brian's Bio
    Brian Smith is the Sr. Manager of National Sales Strategy at Comcast Business HQ. With 10+ years of sales experience, he has worked with dozens of sales teams in larger corporate organizations and worked extensively in dialer operations, sales training and improving sales compliance through leadership buy-in.


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