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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[530] The Cancellation Paradox Oct 17, 2022

Show notes

What does the cancellation paradox mean? How is this relative to authentic persuasion and in sales?

In this episode, I talk about the Cancellation Paradox. The cancellation paradox is about products or services that are classified as a "considered purchase".

Learn more about this topic, and as I share my thoughts and valuable insights that can help you improve in your sales career.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[529] Mystery Shopping Lesson: Building Trust Oct 14, 2022

Show notes

How do successfully build trust in sales? Why is this something so important to be sales professional?
Remember that this is building trust. You can't just ask for it, demand it, or try to impose a sense of trust onto your prospects. As Bob Burg said, "People will do business with, and refer business, to those people they know, like, and trust."
In this episode, I continue with the mystery shopping lessons series, and for this week, it will be: Building Trust.

Learn more about mystery shopping lessons, and pick up some valuable gems from this week's topic.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[528] Balancing Bias Oct 13, 2022

Show notes

How does bringing your personal bias affect your sales conversations? How do you balance it as you build relationships with your customers?

People don't realize the bias they are bringing with them. These are your preconceived notions, your filters, or your ideas of what makes sense and what doesn't.

In this solo episode, I talk about balancing bias as part of being a sales professional.

Learn more as I talk about this topic, and don't forget to take notes and apply them to your sales career.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[527] Jeff Arduino from Spectrum Retirement Communities (APS Aftershow) Oct 12, 2022

Show notes

"We find that if you embrace it, there's gonna be payout on the backside. But part of it is really showing them here's how it makes a difference." - Jeff

In this episode, you will be listening to the aftershow with Jeff Arduino. This is a casual conversation, off the cuff, and unscripted.

Learn more from Jeff as we continue talking about topics related to focusing on and prioritizing technology.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

Connect with Jeff on Linkedin
Jeff's Bio
Jeff is a Colorado native with two decades of sales and relationship management experience in senior housing, real estate settlement, and fundraising and development. Jeff holds a BA in Film Studies from the University of Colorado, Boulder, and a Masters of Public Administration and Nonprofit Management from the University of Colorado, Denver. Jeff has served on numerous community service groups and advisory boards focusing on domestic violence and sexual assault advocacy as well as aging services. He’s particularly interested in the digital customer journey and leveraging software and technology to enhance the human side of the customer experience. As the National Director of Sales at Spectrum Retirement Communities, Jeff leads over 40 sales professionals in generating hundreds of millions in annual revenue. Outside of the office, you’re likely to find him and his wonderful wife enjoying the natural beauty of the Rocky Mountains, traveling the world or relaxing at home with their 5 cats.

[526] Winning with Technology AND Empathy, with Jeff Arduino from Spectrum Retirement Communities Oct 11, 2022

Show notes

Why is it important to focus on technology? How do you leverage technology effectively?

There's a lot of people who still do not put technology first, where they still want to do things the old way, and that's when they miss the mark.

In this episode, Jeff Arduino from Spectrum Retirement Communities and I talk about winning with technology, and empathy.

Learn more from Jeff about sales, sales leadership, leveraging technology, and a lot more.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

Connect with Jeff on Linkedin
Jeff's Bio
Jeff is a Colorado native with two decades of sales and relationship management experience in senior housing, real estate settlement, and fundraising and development. Jeff holds a BA in Film Studies from the University of Colorado, Boulder, and a Masters of Public Administration and Nonprofit Management from the University of Colorado, Denver. Jeff has served on numerous community service groups and advisory boards focusing on domestic violence and sexual assault advocacy as well as aging services. He’s particularly interested in the digital customer journey and leveraging software and technology to enhance the human side of the customer experience. As the National Director of Sales at Spectrum Retirement Communities, Jeff leads over 40 sales professionals in generating hundreds of millions in annual revenue. Outside of the office, you’re likely to find him and his wonderful wife enjoying the natural beauty of the Rocky Mountains, traveling the world or relaxing at home with their 5 cats.

[525] Navigating The Conversation Oct 10, 2022

Show notes

What are some keys in navigating sales conversations? How does having this skill help you close more deals?

As a salesperson, you must know and understand where you are going in a conversation, and remember to not make it any longer.

In this episode, I talk about navigating the conversation.

Learn more as I give valuable insights on this topic. Make sure to take notes and apply them as you deal with your customers.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[524] Mystery Shopping Lesson: Empathy/Discovery Oct 07, 2022

Show notes

How do you show empathy effectively? Why is this something so important for salespeople to have as part of their being?

Empathy is what I call the discovery phase. It's combined with asking questions, but then actually caring. It's also when you have that perspective of leading your customers to a better place.

In this episode, I continue with the mystery shopping lessons series that I have started a few weeks ago, and for this week, it will be: Empathy/Discovery.

Learn more about mystery shopping lessons, and pick up some valuable gems from this week's topic.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[523] Finding the Right Focus Oct 06, 2022

Show notes

What are some things that you should focus on to help you reach your sales goals? Why is it important to have a long game in mind?

If you want to be more successful in your sales career, try not to focus on daily results too much. Always remember to play the weekly game.

In this solo episode, I talk about finding the right focus.

Learn more as I give some valuable insights on this topic that can help you improve in your sales career.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[522] Michael F. Schein - Head Hype Man (APS Aftershow) Oct 05, 2022

Show notes

"The main difference is how I do business now. I've gotten to be a little bit known as this hype guy. It's been really neat to see what has happened in the wake of the book." - Michael

In this episode, you will be listening to the aftershow with Michael Schein. This is a casual conversation, off the cuff, and unscripted.

Learn more from Michael as we continue talking about topics related to his book called The Hype Handbook.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

Connect with Michael on LinkedIn

Michael's Bio
Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making idea-driven companies famous in their fields. Some of their clients have included eBay, Magento, The Medici Group, University of Pennsylvania, University of California Irvine, United Methodist Publishing House, PopUp, Pugpig, and LinkedIn. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was published by McGraw Hill, and he is a regular speaker to national and international audiences.

[521] How To Build Hype, with Michael F. Schein from MicroFame Media Oct 04, 2022

Show notes

How do you build hype in your business? Why is this something so important in order to scale?

In this episode, Michael Schein from MicroFame Media talks about his experiences in helping solo entrepreneurs, business leaders, and marketing experts.

He is also the Author of the book called The Hype Handbook, where you will learn some of the hype strategies that successful organizations perform.

Learn more about building hype, marketing, sales, authentic hype, and a lot more!

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

Connect with Michael on LinkedIn
Michael's Bio
Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making idea-driven companies famous in their fields. Some of their clients have included eBay, Magento, The Medici Group, University of Pennsylvania, University of California Irvine, United Methodist Publishing House, PopUp, Pugpig, and LinkedIn. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers was published by McGraw Hill, and he is a regular speaker to national and international audiences.

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