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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[510] Talking Tradeoffs Sep 19, 2022

Show notes

When is the perfect time to start talking tradeoffs? Why do you even have to talk about it? As a salesperson, always remember that this part of the conversation is going to be different for each person, situation, or sales process. But what’s most important, is that you really have to mention it. In this […]

[509] Mystery Shopping Lesson: Multiple Attempts Sep 16, 2022

Show notes

How does persistence help you to be successful in sales? What is holding you back in making that 2nd call attempt? As someone who is in sales, it is not just about calling or emailing once, you have to be persistent and determined in the right way. If you are not reaching out to your […]

[508] Leaning into Leadership Sep 15, 2022

Show notes

What is the difference between leaders and managers? How can you be a leader in your sales conversations? Your job in sales is to help people in a way that benefits them, not just yourself. You are there to help them to get to a better place and make necessary changes. In this episode, I […]

[507] Todd Smith from Heyday Now (APS Aftershow) Sep 14, 2022

Show notes

“I don’t wanna change a KPI for a day. I wanna change a behavior. And I think that’s what we focus on is how do I change that behavior for a lifetime instead of the KPI for a day?” – Todd In this episode, you will be listening to the aftershow with Todd Smith. This […]

[506] EX (Employee Experience) Drives the SX and CX, with Todd Smith from Heyday Now Sep 13, 2022

Show notes

What role does gamification play in a sales operation? In what ways can you motivate your sales teams to do their best at all times? You can really tell the difference between a solid close-knit team and one that’s not. It would be great to be in a team that feels like a family, and […]

[505] Focus on the Sales Experience Sep 12, 2022

Show notes

Why is it important to focus on the sales experience? Why do some companies don’t focus on it? A lot of sales organizations think it’s just the numbers. If we make enough dials, if we knock on enough doors, if we set enough appointments, if we, if we make people sit through enough demos, we […]

[504] Mystery Shopping Lesson: Speed To Lead Sep 09, 2022

Show notes

What is mystery shopping? What are some lessons that we can learn from it? If you’re in sales, an individual contributor, or a salesperson, this is super important for you because this is the difference between winning and losing. In this episode, I talk about a mystery shopping lesson, which is speed to lead. Learn […]

[503] Understanding the Role of Ordertaker Sep 08, 2022

Show notes

What is it like to be an order taker? What is the role of this type of salesperson? If you’re still not getting the results that you want, it could be some other things that are out there that are causing you to not be as effective. In this episode, I talk about understanding the […]

[502] Ronnell Richards from Business & Bourbon (APS Aftershow) Sep 07, 2022

Show notes

“Sales is the ultimate entrepreneur of the corporate world. You are the entrepreneurs and what you put into it, how you invest in your customer, and how you create solutions is going to be to your benefit.” – Ronnell In this episode, you will be listening to the aftershow with Ronnell Richards. This is a […]

[501] Shut The Hell Up And Sell, with Ronnell Richards from Business & Bourbon Sep 06, 2022

Show notes

Why is it important to understand the “why”? What motivates you to continue doing the things that you believe are valuable? For us to succeed in sales, we need to understand the fundamentals of our profession. It is crucial to understand your own “why” in life. In this episode, Ronnell Richards from Business & Bourbon […]

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