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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[500] The Big 500th Episode Sep 05, 2022

Show notes

How did the Authentic Persuasion Show come about? What inspired me to keep creating content and reach 500 episodes? This is an exciting milestone of mine and I would like to take this occasion to acknowledge and celebrate where this podcast came from, and where it is now. Learn more about my story and the […]

[499] Top Tip for Change Management Sep 02, 2022

Show notes

What is one thing that most people hate? Could you also be one who is afraid of it? In this solo episode, I talk about the fear of change, and how should you manage to adapt to a change initiated by your sales leaders. For people in sales roles, you know what that’s like when […]

[498] The Value of Vision Boards Sep 01, 2022

Show notes

What value does a vision board have? How do you actually make one? In this episode, I talk about the importance of having a vision board. It’s never too late to make a vision board. For those who don’t have one, or never heard of it, go to jasoncutter.com, and there is a link on […]

[497] Teresa Dodson from Greenbacks Consulting (APS Aftershow) Aug 31, 2022

Show notes

“What I’ve seen in the collection space, is the most effective collectors take on a lot of what we do, which is relationship building, being empathetic, and being very soft about the approach” In this episode, you will be listening to the aftershow with Teresa Dodson. This is a casual conversation, off the cuff, and […]

[496] Stop Selling…Listen and Guide, with Teresa Dodson from Greenbacks Consulting Aug 30, 2022

Show notes

How do you successfully build relationships with your customers? Why is it more important to listen to understand, than to listen to reply? A lot of people believe that retention starts after the client is enrolled, and that’s totally not true. Retention starts the minute you are on the phone with the customer, talking for […]

[495] Finding Creativity in the Sales Process Aug 29, 2022

Show notes

How do you find creativity in the sales process? Why is this such an important sales success trait? This is a huge separator between the unsuccessful salespeople and the successful, based on results, and closing deals. The key to creativity is it’s all about solving problems. In this episode, I talk about finding creativity in […]

[494] Why Don’t You Have A Sales Process? Aug 26, 2022

Show notes

Why do you not have a sales process in your organization? Why is having a sales process so important? You need to have a sales process built out in your team, such that every single member of the team is doing it the same way. You will get more success as a team when you […]

[493] Facing the Follow-up Aug 25, 2022

Show notes

How do set a strong and effective follow-up to your prospects? What are some challenges that you face during this stage? You will never close 100% of your deals, but you can move the needle in your favor by getting effective follow-ups. In this episode, I talk about facing follow-ups in your sales process. Learn […]

[492] Assaf Cohen from Pay.com (APS Aftershow) Aug 24, 2022

Show notes

“There’s no room for ego, no room for ego in this company. If you feel bad about us posting that you haven’t been performing and updating your metrics, then maybe this is not the right place for you.” – Assaf In this episode, you will be listening to the aftershow with Assaf Cohen. This is […]

[491] From SDR to CEO – Everyone Is In Sales, with Assaf Cohen from Pay.com Aug 23, 2022

Show notes

What are some things you should consider in starting up a business? How does authentic persuasion apply to this? You just don’t get into a business for the sake of running a business. You should understand the marketplace and the customers that you want to serve. In this episode, Assaf Cohen from Pay.com and I, […]

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