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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[480] Why Curiosity Is Important Aug 08, 2022

Show notes

Why is curiosity important to be successful in your sales role? What things should you be curious about? In sales, you need to be curious about everything to do with what you’re selling, how it works and the value it’s giving to your prospects. If you want to move to quota breaker status, and be […]

[479] When Will You Be Ready To Speak To Prospects? Aug 05, 2022

Show notes

When will you know it’s time for you to finally talk to some prospects? How do you get yourself ready for it? If you’re new to sales, a lot of you who have the natural tendency to want to be in sales would want to dive in right away. While other people on the other […]

[478] Successful Sales Aug 04, 2022

Show notes

How do you define success in the world of sales? How can you improve in facilitating your customers? I believe your job as a salesperson is to pull people along towards your vision for them. The only way to be successful is to make it all about them and make them feel safe. In this […]

[477] Tyler Orrell from Quinstreet (APS Aftershow) Aug 03, 2022

Show notes

“When people do pick up [the phone], we’re encouraging them, we’re providing them the services they need in a way that’s positive, not pushing people through.” – Tyler How do you handle the stigma where people avoid answering phone calls, thinking they are scammers? How do you differentiate your organization from these folks? In this […]

[476] Support Your Team And They Will Succeed, with Tyler Orrell from Quinstreet Aug 02, 2022

Show notes

What value are you bringing to the people you engage with? As a leader, how can you more effectively motivate your people? If a person is trying to reach out, it is because they don’t know or is not sure of something, and they are looking for some guidance on your part. Always remember to […]

[475] Why Extrinsic Motivation Only Works So Much Aug 01, 2022

Show notes

Why does extrinsic motivation only work so much? What is the downside of this strategy? Most people are conditioned to focus on extrinsic motivation, especially if you are in sales. This tradition is just handed down over time, and salespeople are just so used to it. In this solo episode, I talk about how extrinsic […]

[474] When Your Prospect Thinks They Can Do It On Their Own Jul 29, 2022

Show notes

What do you do when your prospects think they can do it on their own? How do you handle this scenario as a sales professional? A lot of salespeople want to fight, use rebuttals, and convince the prospect that they are engaging with. There are some who would manipulate, trick, or bribe them with a […]

[473] The Importance of Trust in Sales Jul 28, 2022

Show notes

What keeps your customers from moving forward in your sales conversations? How do you earn their trust? If you remember from the authentic persuasion pathway, there are five pillars, and you have to go through those parts of the process to have an effective and complete sale. In this episode, I talk about the importance […]

[472] Phil Gerbyshak (APS Aftershow) Jul 27, 2022

Show notes

“I think sales forecasting is super important. Forecasting allows us not just understand revenue, but also people growth.” – Phil There are things that you or your organization itself might be missing as to why you are not scaling. It is important that you follow a standard sales process in order to be successful. In […]

[471] Connection Matters, with Phil Gerbyshak Jul 26, 2022

Show notes

Why is it important to have that connection with your prospects? How do you create a connection? As a sales professional, you don’t need to fill the air with garbage. However, you will need to share what’s important. And if you can listen, and give heed to people, saying less is often even more powerful. […]

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