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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[550] Recognizing the "Why" for You and Your Potential Customers Nov 14, 2022

Show notes

What motivates you to do your best in your sales career? Why is it important to know your "why"?

In sales, if you really want to succeed even more, you must find out your "why". This is something that will absolutely drive you to do your best.

In this episode, I talk about recognizing the "Why" for you as a salesperson and your potential customers.

Learn more as I share helpful insights on this topic that everyone in sales can apply in their sales career.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[549] What To Do When Your Product Is No Longer Easy To Sell Nov 11, 2022

Show notes

What if your product is no longer easy to sell? How do you manage to still be productive in this scenario?

One of the things that's happened recently is the economy has changed, and the world is changing in some different ways. What about the industries where sales is just easy?

In this episode, I talk about selling at ease, and what to do when your product is no longer easy to sell.

Learn more as I talk about this topic, and give valuable insights on sales, sales operations, and sales processes.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[548] What If Sales Was Easy? Nov 10, 2022

Show notes

What if sales was easy? What if the deals you have with clients are all one-call close?

In this special episode, you will be listening to a replay of my LinkedIn Live Audio a few weeks ago.

Given that the sales industry is very much uniform in its belief that it is a challenging game, this is absolutely an interesting discussion to explore.

Learn more as I talk about this topic and give valuable insights for all salespeople out there.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[547] Adam Sinkus from A Purpose Partnership (APS Aftershow) Nov 09, 2022

Show notes

"Send a book. I send books and say think of somebody you know, that you think can benefit from that book. Find ways to uniquely reach out to your employees"

In this episode, you will be listening to the aftershow with Adam Sinkus. This is a casual conversation, off the cuff, and unscripted.

Learn more from Adam as we continue talking about sales leadership, motivating teams, being authentic, and a lot more!

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

Adam's Bio
Adam Sinkus brings real-world strategies and tactics to leading a culture-driven team. With over a decade of experience, Adam has led and transformed teams from "meh" to magnificent through a humanistic approach to performance and growth. His ACES approach to team development keeps teams centered and motivated.
Adam's Links
https://apurposepartnership.com
https://www.linkedin.com/in/adamsinkus

[546] Being A Powerful and Authentic Leader, with Adam Sinkus from A Purpose Partnership Nov 08, 2022

Show notes

What are some qualities of a great leader? How do you influence your team and help them scale?

In this episode, Adam Sinkus from A Purpose Partnership and I talk about being a powerful and authentic leader.

The greatest leaders are connected with their team members and are more aware of their strengths than their limitations. Even if they are aware of their own and others' flaws, great leaders know that their competitive advantage comes from their strengths.

Learn more as we share our thoughts on this matter and give valuable insights for everyone who is in sales.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

Adam's Bio
Adam Sinkus brings real-world strategies and tactics to leading a culture-driven team. With over a decade of experience, Adam has led and transformed teams from "meh" to magnificent through a humanistic approach to performance and growth. His ACES approach to team development keeps teams centered and motivated.
Adam's Links
https://apurposepartnership.com
https://www.linkedin.com/in/adamsinkus

[545] Mastering Mitigating Nov 07, 2022

Show notes

What is mitigating in sales? How do you do this?

In this episode, I talk about things that you can do to mitigate situations where your clients are about to cancel.

Remember your job is to be the guide and they need to be the hero, and in these retention conversations, you have to make it about them.

Learn more as I share my thoughts and insights on this matter and make sure to take notes and apply what you think is valuable to you.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[544] How To Stay Focused and Energized All Day Nov 04, 2022

Show notes

How do you stay focused and energized all day if you are in sales? What then are some things that keep you unfocused?

It's really tough to do this when you are making calls all day and it's not going well. It's literally hard to pick yourself up when you feel distressed and keep moving forward.

In this episode, I talk about things to help salespeople stay focused throughout the day. I am doing this because I want to help everyone who is in sales improve and scale.

Learn more about this topic and remember to take notes and apply them.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[543] LinkedIn Live Audio Replay: What Your Prospects Need From You Nov 03, 2022

Show notes

What do your prospects really need from you? Do you know and understand your role as a salesperson?

People are naturally afraid of change. They always have this fear of trying something new and prefer staying in their comfort zone.

In this special episode, I talk about the importance of knowing what customers really need from salespeople.

Learn more as I share my valuable insights and make sure to take some notes and apply them to your career in sales.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

[542] Chuck Hester from A Purpose Partnership (APS Aftershow) Nov 02, 2022

Show notes

"One of the foundational things is your [LinkedIn] profile. You need to have that set up in such a way that it's conversational, and reflects the branding of the company that you work for."

In this episode, you will be listening to the aftershow with Chuck Hester. This is a casual conversation, off the cuff, and unscripted.

Learn more from Chuck as we talk about his story and especially about using LinkedIn effectively.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

Chuck's Bio
Chuck Hester, known as The MacGyver of Marcom, is the Managing Partner of A Purpose Partnership - a marketing agency run by senior-level strategists who also do the work. He is a LinkedIn influencer, speaker, and executive trainer. He is also the co-founder of Pay it Forward Tuesdays, a business mentoring organization that provided up-and-coming, underserved entrepreneurs and charitable organization with business advice.
Chuck's Links
https://www.linkedin.com/in/chuckhester
www.apurposepartnership.com

[541] Winning At Marketing and Sales, with Chuck Hester Nov 01, 2022

Show notes

How important is it to hire marketing experts? What comes in your way to move up to a next level of marketing?

You could be so passionate about your business or your service, but not as passionate about marketing. It is crucial for you to understand the role that marketing plays for your product.

In this episode, Chuck Hester from A Purpose Partnership and I talk about his experience in sales, leadership, and marketing.

Learn more as we discuss these topics and give valuable insights that you can apply to your organization in order to scale.

Overcoming Objections, Motivating Your Team (and yourself), Being A New Team Lead – get the ebooks (free): www.jasoncutter.com/ebook

In sales, and want to close more deals? https://www.jasoncutter.com/sales-person/

Owner/Sales Leader and want to build a more scalable operation? https://www.jasoncutter.com/leader-owner/

Want to check out video content? https://www.youtube.com/c/JasonCutter

Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com

Chuck's Bio
Chuck Hester, known as The MacGyver of Marcom, is the Managing Partner of A Purpose Partnership - a marketing agency run by senior-level strategists who also do the work. He is a LinkedIn influencer, speaker, and executive trainer. He is also the co-founder of Pay it Forward Tuesdays, a business mentoring organization that provided up-and-coming, underserved entrepreneurs and charitable organization with business advice.
Chuck's Links
https://www.linkedin.com/in/chuckhester
www.apurposepartnership.com

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