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    Business

    Authentic Persuasion Show

    The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

    The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

    This show is for you if you:
    A) Are in sales, but think there is a chance you are acting more like an Order Taker
    B) Are looking for new ways to improve your selling effectiveness
    C) Have found that you aren’t a fan of most sales ‘tactics’
    D) Just want to round out your sales podcast library with something different!

    The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

    Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

    Advertise

    Copyright: © 2019 Cutter Consulting Group

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    [590] Your Niche Doesn't Matter Jun 19, 2023
    Show notes

    What do you think it means with 'your niche doesn't matter'? How do you connect with your customers most effectively?

    Sales training should be focused more on the people part than the product. This takes a lot of practice, experience, dedication, and a commitment to consistently delivering value to customers.

    In this episode, I talk about something that might be intriguing which is how your niche won't matter in selling.

    Learn more as I give you my insight about this topic and make sure you take notes as you seek to improve your selling effectiveness.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [589] Summary of Terry Loe Sales Gems Jun 16, 2023
    Show notes

    What makes sales a profession? How does a sales professional treat their customers?

    In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Terry Loe.

    This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

    Learn more about shifting into a sales professional, natural-born salespeople vs nurture, and the human side of sales.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [588] Future of Sales as a Profession, with Terry Loe from Kennesaw State University Jun 15, 2023
    Show notes

    What are some of the significant changes in sales throughout the years? How are you going to keep up with it?

    Sales professionals adapt their approaches, embrace technology, and continuously upskill to thrive in today's dynamic sales environment. This is what we are aiming for salespeople, is to shift to being a professional.

    In this episode, Dr. Terry Loe from Kennesaw State University and I talk about the future of sales as a profession.

    Learn more about how sales have changed, what do buyers want these days from salespeople, and a lot more!


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Terry's Bio
    Terry spent 11 years in the industry before entering academia in 1991. He is the author of numerous sales and ethics research articles, and a sales textbook and is currently the Executive Director of the Center for Professional Selling at Kennesaw State University and Executive Director of the National Collegiate Sales Competition, the largest and longest-running university sales role-play competition world-wide.

    Terry's Links
    https://www.linkedin.com/in/terryloe/
    https://coles.kennesaw.edu/salescenter/index.php


    [587] Going From Unconscious Incompetent to Sales Professional, with Terry Loe from Kennesaw State University Jun 14, 2023
    Show notes

    How did you progress along your sales journey? What are some steps that helped you become what you are now?

    Remember that success requires dedication, perseverance, and a commitment to continuous learning. Embrace the process, remain open to feedback, and actively seek opportunities to expand your knowledge and refine your skills.

    In this episode, Dr. Terry Loe from Kennesaw State University and I talk about salespeople going from unconscious incompetent to sales professionals.

    Learn more about this topic as Dr. Terry shares his brilliant thoughts to inspire all salespeople out there.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Terry's Bio
    Terry spent 11 years in the industry before entering academia in 1991. He is the author of numerous sales and ethics research articles, and a sales textbook and is currently the Executive Director of the Center for Professional Selling at Kennesaw State University and Executive Director of the National Collegiate Sales Competition, the largest and longest-running university sales role-play competition world-wide.

    Terry's Links
    https://www.linkedin.com/in/terryloe/
    https://coles.kennesaw.edu/salescenter/index.php


    [586] Authentically Becoming the Person They Want To Buy From, with Terry Loe from Kennesaw State University Jun 13, 2023
    Show notes

    What are some of the crucial elements in achieving success in sales? How do you connect with people on a personal level and build trust?

    By being authentic, attentive, and customer-focused, you can establish a good sales reputation and differentiate yourself from others. This will lead to more deals closed and more long-term relationships.

    In this episode, Dr. Terry Loe from Kennesaw State University and I talk about his journey in sales and the role of authenticity in a salesperson's success.

    Learn more about authenticity, the key role of salespeople, and providing value to others.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Terry's Bio
    Terry spent 11 years in the industry before entering academia in 1991. He is the author of numerous sales and ethics research articles, and a sales textbook and is currently the Executive Director of the Center for Professional Selling at Kennesaw State University and Executive Director of the National Collegiate Sales Competition, the largest and longest-running university sales role-play competition world-wide.

    Terry's Links
    https://www.linkedin.com/in/terryloe/
    https://coles.kennesaw.edu/salescenter/index.php


    [585] Pain and Suffering is Avoidable Jun 12, 2023
    Show notes

    What pushes you to strive hard in your sales role? How can we possibly avoid the challenges in sales that are coming forth?

    Most companies are throwing people out there in the field and hoping they're successful. What that leads to is unnecessary and avoidable pain and suffering.

    In this episode, I talk about pain and suffering, and how can we avoid it especially in the challenging world of sales.

    Learn more as I share my ideas and thoughts on this topic and pick up some gems that may be helpful for you.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [584] Summary of Greg Accardo Sales Gems Jun 09, 2023
    Show notes

    When do people feel that you actually care about them? What else can you do to improve your customer relationships?

    In this episode, I talk about my thoughts and things that stood out to me in the previous episodes with Greg Accardo.

    This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

    Find out more about the learning process, focusing on the buyer's journey, and personalization and customization in sales interactions.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [583] People Will Always Want To Buy From People, with Greg Accardo from LSU Jun 08, 2023
    Show notes

    What can salespeople do to make the buying process less complicated? How can customers become repeat customers fairly and easily?

    When customers have positive experiences, they are more likely to share those experiences with others. See to it that you establish long-lasting connections and build trust with your customers.

    In this episode, Greg Accardo from Louisiana State University and I talk about elements that influence buying decisions.

    Learn more about what buyers want these days, personality-based marketing, business intelligence tools, and a lot more!

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Greg's Bio
    With over 25 years of sales & business experience, and the inaugural Director of the LSU Professional Sales Institute, bringing experience and expertise from the sales world to marketing majors.
    • Outstanding Instructor Teaching Award, LSU College of Business, 2018
    • 1st Place Role Play National Champion in the 2020 International Collegiate Sales Competition
    • Consistent Top 20 finishes in all national-level collegiate sales competitions
    Greg's Links
    https://www.linkedin.com/in/greg-accardo/
    https://www.lsu.edu/business/marketing/psi.php


    Further Sales/Research reading recommendations by Greg:

    • Variable Compensation and Salesperson Health: https://journals.sagepub.com/doi/abs/10.1177/0022242921993195?journalCode=jmxa

    • Why Salespeople Avoid Big-Whale Sales Opportunities: https://journals.sagepub.com/doi/abs/10.1177/00222429211037336?journalCode=jmxa

    • Sales Call Momentum:
    https://journals.sagepub.com/doi/abs/10.1177/00222437221095097?journalCode=mrja

    • Digital Selling:
    https://link.springer.com/article/10.1007/s11747-021-00836-5
    • XIQ Software:
    https://xiqinc.com/


    [582] Caring About Your Customer's Buying Process, with Greg Accardo from LSU Jun 07, 2023
    Show notes

    How do you better understand and meet the needs of customers? What impact does it bring when you genuinely care about them?

    Customization and personalization play a crucial role in sales as they allow salespeople to tailor their approach to meet the specific needs, and interests of individual customers.

    In this episode, Greg Accardo from Louisiana State University and I talk about caring about the customer's buying process.

    Learn more about personalizing sales interactions, building personal partnerships, and helping people in their buying journey.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Greg's Bio
    With over 25 years of sales & business experience, and the inaugural Director of the LSU Professional Sales Institute, bringing experience and expertise from the sales world to marketing majors.
    • Outstanding Instructor Teaching Award, LSU College of Business, 2018
    • 1st Place Role Play National Champion in the 2020 International Collegiate Sales Competition
    • Consistent Top 20 finishes in all national-level collegiate sales competitions
    Greg's Links
    https://www.linkedin.com/in/greg-accardo/
    https://www.lsu.edu/business/marketing/psi.php


    Further Sales/Research reading recommendations by Greg:

    • Variable Compensation and Salesperson Health: https://journals.sagepub.com/doi/abs/10.1177/0022242921993195?journalCode=jmxa

    • Why Salespeople Avoid Big-Whale Sales Opportunities: https://journals.sagepub.com/doi/abs/10.1177/00222429211037336?journalCode=jmxa

    • Sales Call Momentum:
    https://journals.sagepub.com/doi/abs/10.1177/00222437221095097?journalCode=mrja

    • Digital Selling:
    https://link.springer.com/article/10.1007/s11747-021-00836-5


    [581] Learning Never Stops, with Greg Accardo from LSU Jun 06, 2023
    Show notes

    Why is the process of learning so essential for everyone? When does learning stop?

    Learning is a continuous cycle that allows individuals to grow and develop. When you stop learning, you may experience a variety of potential consequences that can impact personal and professional aspects of your life.

    In this episode, Greg Accardo from Louisiana State University and I talk about his experience in the sales and business world where he shares about his evolution through sales and the things that he learned during those times.

    Learn more about professional selling, the cycle of learning, preparing yourself in going into the sales world, and a lot more!

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



    Greg's Bio
    With over 25 years of sales & business experience, and the inaugural Director of the LSU Professional Sales Institute, bringing experience and expertise from the sales world to marketing majors.
    • Outstanding Instructor Teaching Award, LSU College of Business, 2018
    • 1st Place Role Play National Champion in the 2020 International Collegiate Sales Competition
    • Consistent Top 20 finishes in all national-level collegiate sales competitions
    Greg's Links
    https://www.linkedin.com/in/greg-accardo/
    https://www.lsu.edu/business/marketing/psi.php


    Further Sales/Research reading recommendations by Greg:

    • Variable Compensation and Salesperson Health: https://journals.sagepub.com/doi/abs/10.1177/0022242921993195?journalCode=jmxa

    • Why Salespeople Avoid Big-Whale Sales Opportunities: https://journals.sagepub.com/doi/abs/10.1177/00222429211037336?journalCode=jmxa

    • Sales Call Momentum:
    https://journals.sagepub.com/doi/abs/10.1177/00222437221095097?journalCode=mrja

    • Digital Selling:
    https://link.springer.com/article/10.1007/s11747-021-00836-5
    • The Sales Innovation Paradox: Harnessing Modern Methods for Optimal Sales Performance
    by Howard Dover


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