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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[670] Sales Tips from Season 7 Oct 09, 2023

Show notes

Are you curious about the journey of professionals and students who are mastering the art of authentic persuasion? Have you ever wondered what it takes to excel in the world of sales and persuasion?

Authentic persuasion involves ethical practices. Building trust should be the foundation of your approach, and you should avoid manipulative or deceptive tactics.

In this final episode of the season, I talk all about the sales tips from season 7.

Subscribe to the podcast, follow us on YouTube and LinkedIn, and stay tuned for the next season. Let's reshape the world of sales together!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[669] Summary of Dr. Sterling Bone Oct 06, 2023

Show notes

With the advancements in technology and AI, how do you see the role of human interactions evolving in sales? How should salespeople adapt to this changing landscape?

As technology evolves, salespeople must invest in continuous learning. Staying updated on the latest tools and techniques ensures they can leverage technology effectively.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Join me in reshaping the future of sales education and practice. Together, we can redefine the world of sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[668] The Future Of Successful Sales Education, with Dr. Sterling Bone from Utah State University Oct 05, 2023

Show notes

How do you see technology impacting the future of sales and the role of sales professionals? How do you balance the traditional selling with the now emerging technology-enabled sales approach?

Regardless of the technology in use, a customer-centric approach should remain at the core of sales. Technology should enhance the ability to understand and meet customer needs, not replace it.

In this episode, Dr. Sterling Bone from Utah State University and I talk about the future of successful sales education.

Learn more about the future of sales, data-driven decision-making, adaptability, sales enablement, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Sterling's Bio
Sterling A. Bone is a Professor of Marketing and the Executive Director of Huntsman ProSales at the Jon M. Huntsman School of Business at Utah State University. From his background in residential and commercial real estate sales, Dr. Bone has authored multiple books and has developed sales training curriculum, industry certifications and partnerships that have helped prepare thousands of students to launch from his classes into careers in professional selling and sales leadership. The Huntsman ProSales program that he founded in 2015 is recognized as a top sales program nationally.

Sterling's Links
https://huntsman.usu.edu/directory/bone-sterling
https://www.linkedin.com/in/sterlingbone

[667] Are You Letting The Buyer Drive? with Dr. Sterling Bone from Utah State University Oct 04, 2023

Show notes

Are there specific tools or techniques salespeople can use to help buyers feel more comfortable and in control during the buying process? What role do open-ended questions play in your sales approach?

When buyers feel heard and understood, it builds trust and makes them more comfortable with the sales process. Be open and honest about your offerings, pricing, and any limitations. Transparency builds trust and reduces the feeling of being "sold to".

In this episode, Dr. Sterling Bone from Utah State University and I talk about salespeople letting the buyer drive.

Learn more about persuasion, transparency, balancing art and science in sales, flexible sales systems and processes, and a lot more.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Sterling's Bio
Sterling A. Bone is a Professor of Marketing and the Executive Director of Huntsman ProSales at the Jon M. Huntsman School of Business at Utah State University. From his background in residential and commercial real estate sales, Dr. Bone has authored multiple books and has developed sales training curriculum, industry certifications and partnerships that have helped prepare thousands of students to launch from his classes into careers in professional selling and sales leadership. The Huntsman ProSales program that he founded in 2015 is recognized as a top sales program nationally.

Sterling's Links
https://huntsman.usu.edu/directory/bone-sterling
https://www.linkedin.com/in/sterlingbone

[666] What To Do When Normal Sales Tricks Don't Work, with Dr. Sterling Bone from Utah State University Oct 03, 2023

Show notes

What challenges do sales professionals face when their usual strategies don't yield results? What are the risks that come with persisting in outdated, ineffective sales techniques?

Customer preferences and behaviors can evolve over time. If sales professionals don't adapt to these changes, their strategies may become less effective. For example, a shift towards online shopping may require a stronger online presence and e-commerce strategy.

In this episode, Dr. Sterling Bone from Utah State University and I talk about the things to do when your normal sales tricks don't work anymore.

Learn more about sales gimmicks and tactics, sales strategies, selling to vs. selling for, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Sterling's Bio
Sterling A. Bone is a Professor of Marketing and the Executive Director of Huntsman ProSales at the Jon M. Huntsman School of Business at Utah State University. From his background in residential and commercial real estate sales, Dr. Bone has authored multiple books and has developed sales training curriculum, industry certifications and partnerships that have helped prepare thousands of students to launch from his classes into careers in professional selling and sales leadership. The Huntsman ProSales program that he founded in 2015 is recognized as a top sales program nationally.

Sterling's Links
https://huntsman.usu.edu/directory/bone-sterling
https://www.linkedin.com/in/sterlingbone

[665] Authenticity in Remote Sales Oct 02, 2023

Show notes

What strategies or techniques can sales professionals use to convey genuine concern and empathy during remote sales interactions?

Pay attention to your tone of voice. Speak with warmth and sincerity to convey empathy, avoid sounding rushed, disinterested, or robotic. Remember that empathy is not just a technique; it should be a genuine attitude and mindset.

In this episode, I talk about Authenticity in Remote Sales.

Learn more about remote sales, empathic language, asking open-ended questions, customizing solutions, and a lot more!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[664] Summary of Dr. Stefanie Boyer Sales Gems Sep 29, 2023

Show notes

What role does empathy play in the world of sales? How can sales professionals effectively incorporate empathy into their approach?

Empathy helps build trust between the salesperson and the prospect. When prospects feel that the salesperson genuinely understands their needs, concerns, and challenges, they are more likely to trust their recommendations and solutions.

This episode provides lots of nuggets that are helpful for salespeople looking to advance in their careers.

Join me as I talk about the importance of sales as a service and the value of building trust through empathy.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[663] Leveraging RNMKRS To Build Competence and Confidence, with Dr. Stefanie Boyer from Bryant University Sep 28, 2023

Show notes

Why is it important to understand your customers before going for a pitch? How can salespeople effectively build competence?

Salespeople must focus on understanding their buyers deeply and practicing effective communication to build strong relationships. This approach ensures they avoid high rejection rates, and thrive in evolving markets.

In this episode, Dr. Stefanie Boyer from Bryant University and I talk about building competence and confidence in sales.

Learn more about preparing for the future of sales by investing in your training and skill development.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Stef's Bio
Stefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI, game mechanics and the science behind learning to revolutionize sales training.

Stef's Links
rnmkrs.com
https://www.linkedin.com/in/drstefanieboyer/

[662] The Foundation Of Building Trust, with Dr. Stefanie Boyer from Bryant University Sep 27, 2023

Show notes

How is trust such a crucial element for salespeople to focus on? In what ways salespeople unintentionally diminish trust in their interactions with potential buyers?

In sales, trust can be undermined when salespeople appear incompetent or fail to focus on helping the buyer's needs rather than pushing a pitch. The key to successful sales lies in genuine conversations rather than delivering rehearsed presentations.

In this episode, Dr. Stefanie Boyer from Bryant University and I talk about the foundation of building trust.

Learn more about competence, creating genuine conversations, building trust, and transforming your sales process.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Stef's Bio
Stefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI, game mechanics and the science behind learning to revolutionize sales training.

Stef's Links
rnmkrs.com
https://www.linkedin.com/in/drstefanieboyer/

[661] Finding Alignment With Your Authentic Self, with Dr. Stefanie Boyer from Bryant University Sep 26, 2023

Show notes

How would you define the role of authenticity in sales and personal growth? Why is it important to understand your authentic self?

Sales is fundamentally about helping people, and authenticity plays a crucial role in building trust and achieving success. By understanding your authentic self and focusing on genuinely helping others, you can excel in various sales situations.

In this episode, Dr. Stefanie Boyer from Bryant University and I talk about finding alignment in your authentic self.

Whether you're in sales or any profession, remember that helping people is at the core of success. Begin your journey to authenticity as you tune in to this episode!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Stef's Bio
Stefanie is an author, TEDxer, AMA Sales Professor of the Year, recognized as a sales innovation expert, and named Forbes Next 1,000. Dr. Boyer runs the sales program at Bryant University and is cofounder of RNMKRS, a technology company using AI, game mechanics and the science behind learning to revolutionize sales training.

Stef's Links
rnmkrs.com
https://www.linkedin.com/in/drstefanieboyer/

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