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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[697] Building Genuine Connections Dec 11, 2023

Show notes

Have you ever had a conversation where you felt like the other person was just waiting for their turn to talk? How did that make you feel?
Effective persuasion is to genuinely care about the other person and actively listen to their needs and desires. Building experience and knowledge in what you are selling helps establish trust and credibility with your prospects.
This episode is an excerpt from one of my training sessions where I talk about the question: "Are you being a Leader?"
Sit back, and get ready to learn how to leverage the power of authentic persuasion in your daily interactions. Let's get started!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[696] The Three Pillars of Sales Leadership Dec 08, 2023

Show notes

Why do you think some people struggle to see themselves as leaders in the sales industry? What are the three key qualities that make up the sales leadership triangle?
Being a sales leader requires a combination of wisdom, empathy, and experience. It's not just about having knowledge and information, but about applying it to each individual's unique situation and caring about their needs.
This episode is an excerpt from one of my training sessions where I talk about the question: "Are you being a Leader?"
Tune in as we delve into the importance of putting the prospect's needs first and making them feel valued. Get ready to enhance your sales leadership skills and drive success in your conversations.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[695] Minimizing Buyer's Remorse and Cancellations Dec 06, 2023

Show notes

How can sales professionals strike a balance between being a leader and a manager in the sales process? What are some strategies for minimizing buyer's remorse, cancellations, and returns?
The key to successfully persuading others is not to push or convince, but to lead and pull them towards their own goals and aspirations. By understanding the mission and vision, and aligning it with the solutions your company offers, you can inspire and enroll them into your mission, creating long-term success.
This episode is an excerpt from one of my training sessions where I talk about the question: "Are you being a Leader?"
Get ready for some expert advice on sales leadership and the power of pulling people towards their desired outcomes.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[694] Managers vs. Leaders Dec 04, 2023

Show notes

Do you believe that being a leader in sales can be more effective than being a manager? What are some misconceptions people may have about the sales profession and its impact on people's lives?
Effective sales is not about managing or pushing prospects, it's about inspiring and enrolling them into a vision. As a sales professional, your role is to help people move from their current state to a better place, and to leave them better than you found them.
This episode is an excerpt from one of my training sessions where I talk about the question: "Are you being a Leader?"
Whether you're selling cars, and furniture, or helping people overcome challenges, your role must always be consistent. Join us as we explore the concept of sales leadership and how it can revolutionize your approach to selling.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[693] How to Lead and Enroll Dec 01, 2023

Show notes

What do you believe is the key to successfully enrolling prospects as a salesperson? How does leadership play a role in this process?
To be successful in sales, one must embrace their role as a leader and enroll prospects into their vision. You must inspire and pull people along on the sales journey, rather than pushing tasks – this is a game changer for sales professionals.
This episode is an excerpt from one of my training sessions where I talk about the question: "Are you being a Leader?"
Get ready for some impactful insights and practical strategies to enroll and inspire others toward your vision.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[692] Shifting the Perception of Salespeople Nov 29, 2023

Show notes

Have you ever felt hesitant or resistant towards salespeople? What do you think contributes to this negative perception?

It is important to be an authentic salesperson and build a strong foundation before using persuasive tactics. By embracing who you are and using your unique strengths, you can create genuine connections with prospects and ultimately make them feel safe in the sales process.
This episode is an excerpt from one of my training sessions where I talk about the question: "Are you being a Leader?"
Let's dive in and explore how embracing your strengths and being true to yourself can lead to powerful and effective sales interactions.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[691] Overcoming Fear of Public Speaking Nov 27, 2023

Show notes

Have you ever felt nervous or anxious about public speaking or communicating effectively? Do you believe improving your communication skills could impact your career success?

There are always areas for growth and learning, and seeking out resources to developing your communication skills. Public speaking can be intimidating, but it's a skill that can greatly boost your success. Join Toastmasters or a similar group to master the art of speaking confidently and effectively.

In this episode, This episode is an excerpt from one of my training sessions where I talk about the importance of acknowledging your strengths.

If you're ready to take your sales game to the next level, then this episode is a must-listen. So grab your headphones, sit back, and get ready for an empowering journey!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[690] Strengths and Weaknesses in Sales Nov 24, 2023

Show notes

Do you believe public speaking is an essential skill in sales and leadership? Have you ever participated in any public speaking or presentation skills training programs?

You must acknowledge and improve on your weaknesses so you may not hinder your selling effectiveness. Joining programs like Toastmasters can help overcome the fear of public speaking and can greatly benefit your career.

In this episode, This episode is an excerpt from one of my training sessions where I talk about the importance of acknowledging your strengths.

If you're looking to understand the role of weaknesses in sales and how to turn them into strengths, this episode is for you. Stay tuned for valuable advice and actionable tips!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[689] Utilizing Your Strengths to Excel Nov 22, 2023

Show notes

What are some of the strengths you possess that you believe are valuable in a sales career? On a scale of zero to ten, rate yourself in terms of utilizing your strengths.

It is important to exercise self-awareness and maximize your strengths in sales. By embracing my unique abilities and not trying to mimic others, you can be authentic and persuasive in your selling approach.

In this episode, This episode is an excerpt from one of my training sessions where I talk about the importance of acknowledging your strengths.

Tune in to this episode to discover the importance of staying authentic and embracing your unique talents in the world of sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[688] Be Authentic, Be Successful Nov 20, 2023

Show notes

Have you ever compared yourself to more experienced sales professionals, thinking you should sell like them? How do you think authenticity plays a role in building long-term success in sales?

In sales, it's important to embrace who you are and focus on your strengths rather than trying to imitate others. Genuine, customer-oriented sales approaches are more sustainable and rewarding in the long run.

In this episode, This episode is an excerpt from one of my training sessions where I talk about the importance of acknowledging your strengths.

Stay tuned for an enlightening conversation and revolutionize your approach to selling. Let's get started!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

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