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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[717] Applying the Doctor's Diagnostic Process to Sales Jan 26, 2024

Show notes

What similarities can be drawn between a sales process and a doctor's diagnostic process? How does a doctor's approach to building rapport and gathering information compare to the initial stages of the sales process?

Learn how doctors prioritize patient-centric communication, and how the same principle applies to successful sales interactions. Doctors spend the majority of a patient visit asking questions, probing, and testing to ensure accurate diagnosis - mirroring the importance of active listening in sales.

This episode is an excerpt from one of my training sessions where I talk about effective empathy.
Tune in to the full episode for a fresh and enlightening perspective on the art of persuasion!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[716] Effective Questioning in Sales Jan 24, 2024

Show notes

What are some of the traditional sales approaches? How does spending more time in the question-asking phase improve your sales conversations?

The misconception many salespeople have is that their job is solely to pitch, explain, and dominate the conversation. In reality, spending more time in the question-asking phase is crucial for building trust and understanding the prospect's needs.
This episode is an excerpt from one of my training sessions where I talk about effective empathy.

Stay tuned for more captivating insights and expert advice on our upcoming episodes.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[715] Probing for the Why Jan 22, 2024

Show notes

How do you think fear impacts a salesperson's ability to ask probing questions during a sales call? How can sales leaders and managers effectively train their teams in asking more meaningful questions?
The qualification process is essential, and not every prospect will align with what you offer - and that's okay. Whether selling to individuals or companies, understanding the deepest level of a prospect's needs is fundamental.
This episode is an excerpt from one of my training sessions where I talk about effective empathy.
Remember, understanding and connecting with your prospects on a deeper level can significantly impact your sales outcomes.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[714] Guiding Buyers vs. Overwhelming Them Jan 19, 2024

Show notes

Have you ever experienced a salesperson making the conversation all about them and their product or service? How did it make you feel as a potential buyer?

Sales is about guiding, not just informing. Buyers today seek guidance and support more than just information. It's crucial for sales professionals to act as guides, understanding the unique journey of each buyer and offering tailored solutions.
This episode is an excerpt from one of my training sessions where I talk about effective empathy.
Tune in to the full episode to gain valuable insights on mastering the art of asking the right questions in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[713] Empathy in Action Jan 17, 2024

Show notes

In what ways can a salesperson ensure that the other person feels genuinely cared for? Why is it important for salespeople to spend ample time asking questions and truly understanding the needs and concerns of their potential customers?
Empathy is about discovery and fact-finding. It involves asking questions, probing, and analyzing to get to the heart of the matter. Asking questions and showing genuine interest in the customer is key. If you're solely focused on touting the greatness of your offering without considering the customer's needs, they may not feel valued or understood.

This episode is an excerpt from one of my training sessions where I talk about effective empathy.
Tune in to the episode for more insights on mastering empathy in sales conversations.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[712] Inspiring Authenticity in Sales Jan 15, 2024

Show notes

Why is transforming the perception of sales and salespeople so important? How can authentic persuasion help address misconceptions about salespeople?
Sales shouldn't just be something people do; it should be treated as a profession with a duty and responsibility to follow. By encouraging and enabling authentic persuasion, we can shift the way the world views salespeople.
This episode is an excerpt from one of my training sessions where I talk about effective empathy.
Join me in transforming the way the world sees sales. Be a part of the movement to redefine sales and elevate the role of sales professionals.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[711] Driving Sales Success with Active Listening Jan 12, 2024

Show notes

How does active listening contribute to successful sales interactions? Why is it important in a sales role?
As sales professionals, it's essential to prioritize the prospective customer's needs and concerns over our own. By demonstrating genuine care and interest in their success, we can create a sense of safety and trust in the relationship.
This episode is an excerpt from one of my training sessions where I talk about building rapport.
Tune in as we explore the role of active listening and the next steps in the journey towards empathetic and impactful sales communication.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[710] Two Ears, One Mouth - Secrets of Persuasive Selling Jan 10, 2024

Show notes

Why is it important for salespeople to prioritize listening over talking during a sales conversation? How does building rapport through listening contribute to successful sales conversations?

Effective sales conversations involve a talking ratio where you do 30-35% of the talking, while the other person does 65-70%. Remember, it's not about dominating the conversation or showcasing your sales pitch. It's about understanding the customer's needs and creating a connection built on genuine care and interest.
This episode is an excerpt from one of my training sessions where I talk about building rapport.
Learn how the art of active listening can enhance your selling effectiveness, even if you're still refining your sales techniques. Tune in!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[709] The Importance of Transitions in Sales Conversations Jan 08, 2024

Show notes

How can medical professionals' interaction with patients be likened to the sales process? Why is it important for sales professionals to maintain a balanced talking ratio in their conversations with clients?

Strive for a balanced conversation: It's crucial to find a balance between sharing about yourself and showing genuine interest in the other person. Remember, effective communication is a two-way street.

This episode is an excerpt from one of my training sessions where I talk about building rapport.
Tune in to the full episode to gain valuable insights and practical tips for honing your persuasion skills.
Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[708] Moving from Rapport to Empathy Jan 05, 2024

Show notes

In what ways does having scripted transitions benefit sales professionals? How can they effectively incorporate them into their sales conversations?
While building rapport is essential, it's vital not to linger too long in this phase as it can inadvertently lead to being perceived as just a friend rather than a professional. Find the right balance and learn when to transition to the more business-oriented part of the sales process.
This episode is an excerpt from one of my training sessions where I talk about building rapport.
For those who resonate with these struggles and are seeking a guide for mastering these transitions, this is a special guide designed to help nail down crucial scripts for a seamless sales process. Tune in now!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

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