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    Business

    Authentic Persuasion Show

    The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

    The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

    This show is for you if you:
    A) Are in sales, but think there is a chance you are acting more like an Order Taker
    B) Are looking for new ways to improve your selling effectiveness
    C) Have found that you aren’t a fan of most sales ‘tactics’
    D) Just want to round out your sales podcast library with something different!

    The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

    Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

    Advertise

    Copyright: © 2019 Cutter Consulting Group

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    [730] Overcoming Objections Feb 21, 2024
    Show notes

    How does empathy play a crucial role in the sales process, especially when handling objections and concerns? What steps do you take when you realize you can't help a buyer?
    By guiding prospects towards a solution, even if it means not doing business with you, you can build a strong reputation and generate referrals. Empathy and caring are the foundation of successful sales.
    This episode is an excerpt from one of my training sessions where I talk about empathizing for success.
    Learn the pivotal role of empathy in sales, and how it can shape your professional reputation and income. Tune in for actionable insights and strategies!

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit sellingeffectiveness.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [729] Building Referral Networks Feb 19, 2024
    Show notes

    Why is it important to put the prospect's needs first and ensuring that the energy conveyed in sales conversations is authentic and genuine?

    It's important to convey genuine care and empathy in sales conversations. By showing that you truly want to help the individual, you establish credibility and build trust.
    This episode is an excerpt from one of my training sessions where I talk about empathizing for success.
    Learn how genuine care and empathy can lead to client referrals, building a strong network of professional relationships, and sustainable success in sales.

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit sellingeffectiveness.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [725] Selling With Conviction Feb 14, 2024
    Show notes

    In what ways can sales professionals effectively respond to customer skepticism? What role do ethical behavior and professional standards play in the sales process?
    Understanding that genuine persuasion is about helping people and not just making a sale can transform how we approach sales and build authentic customer relationships.
    This episode is an excerpt from one of my training sessions where I talk about empathizing for success.
    Learn how ethical sales practices can change the game, and why saying "no" to the wrong fit is as crucial as saying "yes" to the right opportunity.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit sellingeffectiveness.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [724] Saying "No" with Confidence Feb 12, 2024
    Show notes

    What are the negative consequences of always trying to move everyone forward in sales, regardless of whether it's a good fit for the customer?
    Sales is about doing the right thing for and with your prospects, not to them. Reject the misconception that selling means always pushing to close the deal, even when it's not the best fit. Learn the value of helping people make the right decision for them, whether it involves buying from you or not.
    This episode is an excerpt from one of my training sessions where I talk about empathizing for success.
    Your success as a sales professional starts with doing the right thing for your prospects. Tune in to the full episode to gain invaluable insights into the transformative power of "no" in sales.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit sellingeffectiveness.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [723] The Strategic Use of "No" Feb 09, 2024
    Show notes

    What distinguishes an "easy deal" from a challenging one in sales, and why should sales professionals aim for the latter?

    It's crucial for sales professionals to not give up too easily. Instead of taking surface answers at face value, you should dive deep into the empathy step and address objections with skill and understanding.

    This episode is an excerpt from one of my training sessions where I talk about empathizing for success.
    Tune in to the full episode for more insights on leveraging the power of "no" in sales. Remember, authentic persuasion, when used in the right way, can lead to success!


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [722] The Abundance Mindset Feb 07, 2024
    Show notes

    Why is it important for sales professionals to be willing to tell potential clients "no" if their product or service isn't the right fit?
    Learning to say no in sales is essential for long-term success and building trust with potential clients. Understanding abundance and avoiding desperation can shift the mindset from scarcity to confidence, ultimately leading to more effective and authentic sales strategies.
    This episode is an excerpt from one of my training sessions where I talk about empathizing for success.

    Tune in to the full episode for a deep dive into this valuable topic and gain actionable strategies to enhance your sales approach!


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [721] The Importance of Saying No Feb 05, 2024
    Show notes

    How does empathy play a crucial role in successful sales interactions? How can sales professionals benefit from understanding and embracing the power of saying no in their interactions with prospects?

    Understanding the importance of caring about the best outcome for your prospects is not just about helping them, but also about ensuring a beneficial outcome for both parties. It's crucial to genuinely care about your prospects and their needs.
    This episode is an excerpt from one of my training sessions where I talk about empathizing for success.
    Gain insight into effective selling strategies and learn why honesty plays a vital role in professional success. Tune in now!


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [720] Care, Action, and Authentic Persuasion Feb 02, 2024
    Show notes

    Do you believe that caring about prospective customers can lead to more successful sales outcomes? Have you experienced this in your own sales efforts or as a customer?
    Contrary to popular belief, showing genuine care for your prospective customers can lead to positive outcomes in your sales process. It's about using empathy to understand their needs and guiding them toward a solution that's beneficial for them.
    This episode is an excerpt from one of my training sessions where I talk about empathizing for success.
    Tune in to the full episode for more insights on how caring can be a powerful tool in your sales efforts.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [719] Building Relationships Beyond Transactions Jan 31, 2024
    Show notes

    What is the impact of asking questions and actively listening, instead of talking, in the sales process? How does this approach contribute to building trust and rapport with potential customers?

    In sales, it's not about talking someone into buying, but about listening to the customer. Ask questions and truly listen to the answers. The goal is to make the customer feel understood and cared for.
    This episode is an excerpt from one of my training sessions where I talk about effective empathy.
    Tune in to learn how showing genuine care can lead to successful persuasion.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com


    [718] How to Truly Connect with Customers Jan 29, 2024
    Show notes

    What examples of empathy and active listening have you experienced personally or professionally? How did it impact your perception of the person you were interacting with?

    Practicing active listening is crucial in authentic persuasion. Ask questions, listen without interruption, and show genuine interest in your customer's needs. This empathy step builds trust and connection.
    This episode is an excerpt from one of my training sessions where I talk about effective empathy.
    Tune in to the episode for more insights and actionable strategies to apply empathy to your sales approach!


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit CutterConsultingGroup.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com



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