Authentic Persuasion Show - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[750] Impactful Sales Follow-Ups Apr 22, 2024

Show notes

How can salespeople effectively personalize follow-up messages to make them more impactful? What is the difference between manipulation and persuasion in sales?
In today's episode, I talk about the vital role of a 'guide' in the hero's journey and how it parallels the world of sales. I also discuss the importance of aligning your follow-up efforts with the customer's 'why,' emphasizing a more impactful connection rather than relying on end-of-quarter manipulations.

Learn more about the pitfalls of discounts and incentives that may seem like bribery, setting strong follow-ups, and how you can shift the odds in your favor to close more deals.
Stay tuned for valuable tips and if you're looking for more personalized advice. Let's dive into how you can avoid the 'follow-up trap' and truly move the needle in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[749] Advanced Follow-Up Tactics Apr 19, 2024

Show notes

How does reminding customers of their own 'why' help in pulling them out of their comfort zone and encourage them to embrace change?
In this episode, I talk about the art of persuasive communication. I'll share how this strategy applies universally, whether you're pitching to venture capitalists or simply selling a product or service.
Understanding your client's 'why' is more than just sales talk—it's about reconnecting them to their goals and showing them that you are the guide in their journey.
Stay tuned as I explore these pivotal concepts, equipping you with the know-how to convert prospects into successful sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[748] Transforming Your Sales Process Apr 15, 2024

Show notes

What makes authentic persuasion different from conventional sales tactics? Why is building trust so crucial in the sales process?
In this episode, I talk about the importance of embracing authentic persuasion over high-pressure sales tactics, underscoring that building rapport, empathy, trust, and hope with potential customers is key to avoiding the follow-up trap where clients retreat into their comfort zones and become unresponsive.
A personalized, client-focused approach in sales can not only increase responsiveness but also foster long-term trust and gratitude, avoiding the common pitfall of customers feeling pressured and ultimately dissatisfied.
Use genuine conversations to build a reliable pipeline and turn those silent prospects into engaged, happy customers. Stay tuned!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[747] Selling in Extended Sales Processes Apr 12, 2024

Show notes

What unique challenges do salespeople face in industries with longer sales cycles? Why is it important to treat each conversation as an individual sales opportunity?

In this episode, I emphasize the importance of treating each interaction in the sales process as a unique opportunity, regardless of the length of the sales cycle.

I also introduce the catchy concept of the "prospect witness protection program" to describe the challenging phenomenon of prospects going cold and the need for sales reps to understand and avoid the triggers that lead to this situation.
Join me for these insights, stay tuned, and get ready to transform every sales conversation into a stepping stone toward success.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[746] From Maybe to Yes Apr 08, 2024

Show notes

Why do you think customers often feel the need to consult with someone else before making a purchase? What strategies can salespeople use to make customers feel safe?
When a potential client says they need to consult someone else, it's often a trust issue. They're seeking safety in their decision. Learn strategies to make your clients feel secure and trust your guidance, reducing the need for that "lifeline.
In this episode, I talk about a crucial aspect of the sales process that resonates with many of my listeners: the art of following up when you don't close a deal on the first try.
Learn more about the pitfalls of salespeople who forgo follow-ups, nurturing leads, effective strategies for follow-up, and striking the perfect balance between persistence and patience.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[745] The Two Crucial Steps Apr 05, 2024

Show notes

How can sales professionals ensure that they are making every feature and benefit about what the client specifically wants and needs?
Tailoring solutions to the specific needs and wants of the client isn't just effective, it's fundamental. Any sales strategy should echo the precision and tailored approach of a doctor prescribing medication.
Remember, being a sales professional is about crafting solutions for your customer's problems, not a one-size-fits-all pitch.
Stay tuned for more on how you can persuade authentically and close deals effectively!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[744] Tailoring Your Sales Approach Apr 03, 2024

Show notes

What are the potential consequences of not personalizing the sales process and not addressing the specific needs of the client?
Tailoring your sales approach to address how your solution applies specifically to the customer is crucial. Avoid generic pitches and instead focus on articulating how your offering is important and beneficial to the individual.

In this episode, I talk about the art of effective sales conversations. I also discuss the crucial transitions from one segment to the next and the importance of customizing your pitch.
If you're looking to enhance your sales conversations and master the art of personalized selling, be sure to tune in to this episode.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[743] Understanding Customer Needs Apr 01, 2024

Show notes

Can you recall a time when you felt like the hero of your own story? How did that influence your actions and decision-making?

As a sales professional, it's crucial to recognize that your customer perceives themselves as the hero in their own narrative. By positioning yourself as a guide rather than a competing hero, you can effectively lead them towards achieving their goals and overcoming obstacles.
In this episode, I talk about the fascinating topic of the hero's journey in sales. I also talk about how each individual perceives themselves as the hero of their story and how this innate mindset influences their approach to sales interactions.
Stay tuned as I uncover the key steps to effectively leading prospective customers through their own hero's journey, and learn why empathetic understanding is the cornerstone of authentic persuasion.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[742] Navigating Comfort Zones Mar 29, 2024

Show notes

How do you deal with customers who are eager for change and open to making a purchase? How does relying solely on easy transactions won't be enough to sustain a successful sales career?

Relying solely on easy transactions isn't sustainable for long-term sales success. It's not just about being liked and trusted, it's about being a purveyor of hope. As a sales professional, your role is to guide customers along their journey. Remember, it's not about being the hero, it's about being the guide.
In this episode, I talk about the importance of understanding the psychology behind customer behavior and the role of hope in the sales process.

Tune in for insightful perspectives on how to incorporate the power of hope into your sales approach, and learn valuable takeaways about being an effective guide in the sales process.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[741] The Power of Hope in Sales Mar 27, 2024

Show notes

Why is it important to understand the role of hope in sales conversations? What are some common misconceptions when it comes to instilling hope?
It is important to build rapport, empathy, trust, and hope before focusing on closing techniques. By recognizing the human aspect of sales interactions and aiming to resolve client concerns, you will have more successful outcomes.

In this episode, I talk about the crucial step of "hope" within the authentic persuasion pathway. I will guide you through the process of moving someone out of their comfort zone and understanding the key components of successful sales interactions.
Tune in and get ready to learn how to effectively navigate the sales process and understand the human element behind every successful sale.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

Related Podcasts