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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[740] Improve Your Ability to Connect Mar 22, 2024

Show notes

How can a salesperson work on improving their ability to connect, relate, and build rapport with diverse groups of people, especially those who are different from them?
Selling isn't about finding people like you. It's about understanding and adapting to the diverse needs and backgrounds of your clients. Understand the economic, cultural, and demographic differences of your clients to build real connections and close deals effectively.
In this episode, I talk about the importance of self-awareness and overcoming prejudices in sales. Ia also talk about recognizing your limitations and the need to improve and adapt in order to succeed
Learn more about connecting with diverse clients, breaking down barriers, and avoiding prejudging potential customers.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[739] Embrace Open-Minded Sales Strategies Mar 20, 2024

Show notes

What are the consequences of prejudging potential clients? How does it influence the client's perception of salespeople?
Prejudging potential clients based on their accent, appearance, or perceived characteristics can hinder the sales process and damage the relationship from the start. Instead, treat everyone the same and follow your sales process regardless of initial assumptions.
In this episode, I talk about the common mistake of prejudging potential clients in sales. Drawing from my experience in running call centers, I discuss how prejudging based on factors like accent, location, or age can inadvertently sabotage the sales process.
Tune in to gain valuable insights on navigating sales without falling into the trap of prejudgment.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[738] Identifying and Overcoming Bias Mar 18, 2024

Show notes

How do assumptions impact a salesperson's approach to selling a product or service? What are the dangers of prejudging a customer based on their appearance?
Avoid prejudging potential customers. Every interaction is an opportunity, and making assumptions based on appearance or initial conversation can limit your sales potential.
In this episode, I talk about the detrimental impact of assumptions in the sales process, the two common assumptions that are being made by sales professionals, and the importance of recognizing and rectifying them.
Learn more valuable insights and strategies for avoiding these assumptions and optimizing your sales approach.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[737] Understanding Objections Mar 13, 2024

Show notes

How important is it to understand why objections are raised in sales conversations? How can this understanding be used to effectively handle objections?
In today's episode, I discuss the importance of being in control of the sales process, overcoming objections, and the mindset needed to succeed in sales.
I also talk about the analogy of a doctor's approach to diagnosis and prescription, drawing parallels to the sales process and emphasizing the need for confidence and professionalism.
Learn more about why it's crucial to focus on presenting the value first, rather than getting caught up in addressing other concerns.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[736] Standing Up and Saying No Mar 11, 2024

Show notes

How does overpromising and overselling affect the customer's experience and trust in salespeople and businesses?
Salespeople sometimes oversell their products or services, leaving customers disappointed and underwhelmed. It's like that car ad promising a deal, but there's only one car at that price, missing a tire or two.
In today's episode, I discussed the importance of ethical sales practices and the need for a thorough diagnosis before making promises to clients.
Learn more about challenges in sales, the lack of governing bodies, and the crucial role of confidence in standing your ground. Stay tuned for more valuable insights and strategies to become a sales professional who prioritizes customer satisfaction.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[735] Avoid Prescribing Solutions Early Mar 08, 2024

Show notes

Why is it important for salespeople to avoid giving out critical information, such as rates or fees, before understanding the client's specific needs and situation?
Avoid the urge to instantly prescribe a solution to every prospect before understanding their unique needs and circumstances. Doing so can lead to a lack of trust and a bait-and-switch perception.
In this episode, I analyze how early solution pushing can backfire, using the mortgage industry as a prime example. Learn why it's crucial to resist the urge to give a quick fix and instead focus on diagnosing the actual needs of your clients.
Don't miss out on the valuable insight on avoiding unintentional bait-and-switch tactics and building trust with your prospective clients.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[734] Prescribing Solutions Mar 06, 2024

Show notes

How does the phrase "prescription before diagnosis is malpractice" apply to sales? What are the potential negative consequences of sales professionals trying to push their solution to everyone?
Take the time to truly understand your prospect's pain points, goals, and needs before moving forward in the sales process. Not everyone is the right fit for your solution. Recognizing this and being honest with yourself and the prospect about it is a key part of the trust-building process in sales.
In this episode, we'll be diving into the importance of diagnosing before prescribing in the context of sales.
Learn the parallels between the medical field and sales, and how understanding the needs of your prospective buyers is crucial to ethical and effective selling. Tune in as we explore the concept of "prescription before diagnosis is malpractice" and its application in the world of sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[733] Mastering Trade Show Sales Mar 04, 2024

Show notes

How do you engage with potential leads in a trade show booth? What are the key elements of the trust in the sales process?
Building trust is a game changer in sales, especially for those who may feel uneasy about the pushy, traditional model. Shift offerings to a genuine interest in the prospect's needs. By initiating a dialogue and understanding their business, you can effectively position your solution in a way that resonates with them.
In this episode, I talk about the power of building trust and rapport in sales conversations. Learn how to authentically connect with potential clients and guide them toward a solution, all while avoiding the pushy sales tactics of the past.
Empower your sales approach with authentic persuasion! Gain valuable insights into building trust and rapport, essential for fostering genuine connections and closing more deals.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[732] Establishing Trust Without Overselling Feb 28, 2024

Show notes

What are some common mistakes salespeople make when transitioning between rapport and empathy in a sales conversation?
The transitions from rapport to empathy are crucial in moving prospects forward in the sales process. Many fail at this point, resulting in missed opportunities. Prioritize the potential client's needs over promoting yourself. Use the "two ears, one mouth" approach and only share relevant information if asked.
This episode is an excerpt from one of my training sessions where I talk about the formula of trust.
Tune in to the full episode to learn more about the art of building trust in sales and how to shift the focus from self-promotion to creating valuable and meaningful connections with potential clients.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[731] The Trust-Building Formula Feb 26, 2024

Show notes

What is the formula for building trust? How does rapport and empathy play a role in this formula?
Trust is not something you can ask for or require. It's built through a combination of rapport and empathy. Establishing a genuine connection with clients and demonstrating empathy towards their needs and goals is crucial in earning their trust.
This episode is an excerpt from one of my training sessions where I talk about the formula of trust.

Tune in to the full episode to learn more about the art of building trust in sales and how to shift the focus from self-promotion to creating valuable and meaningful connections with potential clients.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit sellingeffectiveness.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

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