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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[707] The Key to Effective Conversations Jan 03, 2024

Show notes

Have you ever experienced or witnessed sales rapport building that felt inauthentic or fake? How did it impact the overall conversation and your perception of the salesperson?
Building rapport isn't just about small talk; it's about genuinely connecting with others. It's crucial to ensure that your rapport building is authentic and for the right reasons to establish a meaningful connection. People can tell when your interest is genuine, and authenticity goes a long way in building trust and rapport.
This episode is an excerpt from one of my training sessions where I talk about building rapport.
Tune into the full episode for more insights on mastering the art of rapport-building. Don't miss out on enhancing your communication skills and fostering genuine connections!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[706] The First Step in Authentic Persuasion Jan 02, 2024

Show notes

What does it mean to treat every sales conversation as a complete transaction? How important is building rapport in a sales process?

Treat each interaction with a prospective buyer as a standalone sales process, starting with rapport and ending with a close to moving things forward. This is the first step in getting prospects to move outside their comfort zone, and ultimately, a purchase decision.

This episode is an excerpt from one of my training sessions where I talk about building rapport.

Find out why rapport is the beginning of guiding your prospects towards action. Tune in to gain practical insights and strategies to build meaningful connections and drive results!

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[705] How to Persuade Fearful Customers Dec 30, 2023

Show notes

What is the main challenge of selling a product or service that customers have never bought before? In what ways can sales professionals effectively overcome the fear of change in customers?
Instead of taking objections personally, view them as a result of deep-rooted subconscious programming. Empathize with your customers and help them feel safe and successful in their decision-making process.
This episode is an excerpt from one of my training sessions where I talk about the question: "What are you afraid of?"
This is a must-listen for anyone in sales or looking to understand consumer behavior. Tune in to gain powerful insights and strategies you can apply immediately.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[704] How Fear of Embarrassment Affects Sales Dec 27, 2023

Show notes

How do emotional triggers such as fear of embarrassment and the need for acceptance impact the sales process and customer behavior?
The desire to conform and be accepted by our tribe influences not only our actions but also our decision-making processes. Our fear of embarrassment and ridicule stems from a primal instinct to avoid being kicked out of the tribe. This fear still affects us today.
This episode is an excerpt from one of my training sessions where I talk about the question: "What are you afraid of?"
Join me in exploring the deep-rooted fears of embarrassment and rejection that affect our decision-making, and gain valuable insights into how to navigate these challenges when you are in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[703] Impactful Sales Strategies Dec 26, 2023

Show notes

How have you experienced the fear of change impacting your sales process, and how have you addressed it?

Fear of change and being excluded from the tribe are deeply rooted in our primal brains. By empathizing with these fears, you can reshape your sales approach to connect more authentically with your customers.
This episode is an excerpt from one of my training sessions where I talk about the question: "What are you afraid of?"
Join me and let's navigate the dynamics of human behavior and discover how to connect and influence others compellingly and genuinely authentically.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[702] Making Customers Feel Safe in the Sales Process Dec 22, 2023

Show notes

Have you ever felt resistance from potential customers when trying to persuade them to make a purchase? What do you think are the underlying reasons why people struggle with change when it comes to making buying decisions?
For many, change equals danger. This fear can hold them back from taking a leap. As a sales leader, your job is not just to present features and benefits, but to address the fundamental fear of change deeply rooted in your prospects. It's about making them feel safe to overcome their resistance.
This episode is an excerpt from one of my training sessions where I talk about the question: "What are you afraid of?"
Join me as I explore the psychology of change, the impact of fear on buying behaviors, and the crucial role of sales professionals in guiding customers towards feeling safe and comfortable with change.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[701] Understanding the Fear of Change in Sales Conversations Dec 20, 2023

Show notes

In what ways does the fear of change impact our purchasing habits and decision-making processes? How do evolutionary survival instincts affect our decision-making in the modern sales environment?
Customers often perceive purchasing a new product or service as a risk and a venture into the unknown. Understanding this fear of change is crucial for sales professionals to effectively address and mitigate customers' concerns.
This episode is an excerpt from one of my training sessions where I talk about the question: "What are you afraid of?"
Discover the crucial connection between the fear of change and the art of sales, and the importance of guiding customers through the dangers and unknown risks associated with making a purchase.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[700] The Impact of Buying Something New Dec 18, 2023

Show notes

Have you ever considered that the act of buying something new, is fundamentally an embrace of change?

In this episode of the Authentic Persuasion Show, we go into the profound impact of change on the buying process.

Think about the last time you had to switch brands, maybe it was as simple as choosing a different paper towel during the pandemic shortage. What emotions did that change evoke in you? How does this universal truth—buying equals change—affect your approach to sales and understanding your prospects?

Join me as we unravel the psychology behind this concept and how acknowledging the fear of change can revolutionize your effectiveness in sales.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[699] Embracing Ethical Persuasion Dec 15, 2023

Show notes

What are some common strategies used in sales that can be seen as manipulation? What are the potential consequences of using manipulation tactics in sales?
It is important to use persuasion rather than manipulation in sales. By genuinely inspiring and enrolling prospects into a mission, we can create long-lasting, positive relationships that benefit both parties.
This episode is an excerpt from one of my training sessions where I talk about the question: "Are you being a Leader?"
Whether you're in a formal sales role or simply navigating everyday situations that require persuasion, remember this: everything in life is sales. Join me each week as we discover how to authentically persuade and achieve success in every aspect of life.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

[698] Manipulation vs. Persuasion Dec 13, 2023

Show notes

What comes to mind when you think about the difference between manipulation and persuasion? How do you define these terms in your own words?
Manipulation is about selfishly achieving one's own goals without regard for others, while persuasion is about positively influencing others to take action that benefits both parties. It reinforced the importance of using persuasion ethically and for the greater good in sales and in life.
This episode is an excerpt from one of my training sessions where I talk about the question: "Are you being a Leader?"
Join me as I decode these concepts and explore their impact not only in sales but also in our personal and professional lives.

Become a Certified Authentic Persuader

Get the ebooks to help you close more deals

Visit CutterConsultingGroup.com for more tips and get help

Follow Jason on LinkedIn

Or go to Jason’s HUB – www.JasonCutter.com

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