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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[E418] Order Takers vs. Authentic Persuaders Dec 13, 2021

Show notes

What type of salesperson are you? Are you just taking orders, or are you an authentic persuader? Your goal is to guide people through a process and to a specific destination. Don’t only build rapport, demonstrate empathy, and develop trust, and then just hope that your customers will want to do business with you. In […]

[Ep.29] Finishing Out The Year Strong Dec 10, 2021

Show notes

Your team certainly wants to be paid at this point in the year, but do they still want to work as hard as they did before? You should be finishing the year with confidence and momentum moving into the next because it’s far more difficult to shake everyone up if everything is dying off. In […]

[038] Shaping the Next Generation of Sales Professionals, with Caitlyn Gill from Oregon State Sales Academy Dec 08, 2021

Show notes

How can sales become a profession for somebody? What is the process to make this happen? In recent years, there has been a trend toward professionalizing the field of sales in all of its various forms. There are college programs and independent organizations that are making this attainable right now. In this episode, Caitlyn Gill […]

[E417] How Do You Build Up and Trigger Urgency? Dec 06, 2021

Show notes

How do you build up and trigger urgency? Why is this so important in your sales process? This is the make-or-break step, and it’s where most order takers fail. This is the part that, when done poorly, feels quite unpleasant, similar to when you think of that person who is entirely concerned with pushing and pressuring you […]

[Ep.28] Overcoming Sales Management Challenges Dec 03, 2021

Show notes

What are some of the challenges that sales managers face these days? Has it changed compared to the last 10 years? Many things have changed since the past – how businesses operate, the technology available, the complexity, and how consumers buy. There are, nevertheless, some fundamentals that remain the same. In this episode, Oliver and […]

[E416] Can You Win at Sales with Authenticity? Dec 01, 2021

Show notes

What type of salesperson are you? Can you win at sales with Authenticity? Most people associate the phrase “sales” with a grossly misleading image of a – jacket, tie, and pushy car salesperson. Remember that the most respected people are the ones who are honest, and these people are the ones who earn trust. In […]

[E415] Important Closes You Should Be Using Nov 22, 2021

Show notes

What are some important closes that you should be using, or are so fundamental? How critical is it to have a thorough understanding of your sales role? When sales is done in a certain way, it’s all about human to human. No matter what, your job is to help a confused, worried, scared, or excited […]

[E414] What If You Don’t Close A Deal? Nov 15, 2021

Show notes

What if you don’t close a deal? What happens when you have a sales conversation with someone, and then you have to do some follow-up? In most sales environments, rarely ever is it a hundred percent, one-call close. People sometimes need to check in with someone else because they don’t feel safe and are relying […]

[E413] Training Session – 12 – Being a Purveyor of Hope Nov 08, 2021

Show notes

How can you be a purveyor of hope? Why is it critical to recognize that everything you do is for the benefit of the customer? As a salesperson, you are the one giving your customers the path, as your role is to be their guide. This is where you tell your prospects, how they can […]

[E412] Training Session – 11 – Diagnose, then Prescribe Nov 01, 2021

Show notes

Prescription before diagnosis is malpractice. What does this mean? How does this relate to becoming an Authentic Persuader? In terms of sales, diagnosing involves deciding what is going on for your potential buyer and evaluating if you can help them. The key is that you must first diagnose and determine what they are suffering from, […]

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