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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[043] The Art and Science of Call Center Success, with Richard Blank from Costa Rica’s Call Center Feb 09, 2022

Show notes

What does it take to build a successful BPO company? How successful are you with your agents? In running a call center, make sure you got the right people on the bus, and if you do then find the best seat for them. In this episode, Richard Blank and I, talk about his experiences in […]

[423] Training Session – 19 – Addressing The Cancellation Paradox Feb 07, 2022

Show notes

What does a paradox mean? What comes to mind when you hear the words “The Cancellation Paradox”? If you’re a sales professional, you’re going to have people that are going to cancel or people that are going to change their minds. It is always not easy to guide people who are stuck in their comfort […]

[042] How Emerging Media Can Help You Close More Sales, with Eric Smith from Incremental Media Feb 02, 2022

Show notes

In a world full of distractions, how can you reach more customers? Are you winning overall with your marketing strategy? Consumers aren’t always going to do what you think they should. They will not always follow your footsteps. And many companies only consider how they want to market their product, yet neglect to consider what the consumers want. In this […]

[E422] Conversation on the Senior Living Foresight Show Feb 02, 2022

Show notes

How do you sell without selling? Why is empathy pivotal when it comes to sales? Sales is sales at a basic level, and the fundamentals are the same. People usually default to order taker mode, and they don’t really know how to make it applicable to a particular customer. In this special episode, you are […]

[E421] Training Session – 18 – Overcoming Your Own Objections Jan 31, 2022

Show notes

What are some of the obstacles you face in your sales career? How can you go over your own doubts? Becoming a customer is a fundamental experience that everyone has prior to entering a sales career. We sometimes bring our customer experiences with us, and it will be quite difficult for you to persuade others […]

[041] Learning How To Become A Sales Professional, with Leff Bonney from Florida State University Jan 26, 2022

Show notes

How do you move up from a salesperson to a sales professional? What are some of the steps to be successful in a sales career? It is not as simple as you may think to start in the sales industry. Few people are born salespeople, while most must work hard to acquire the necessary skills. In this episode, Leff […]

[E420] Training Session – 17 – Kicking Off Your New Year Jan 24, 2022

Show notes

How do you make the shift from being a salesperson to a sales professional? Are you always evaluating yourself and looking for ways to improve? Remember that everything in life is sales. If you want your children to do something, you’ll need to use some level of persuasion, leadership, and trust to convince them to agree. This […]

[040] Lessons From A Sales Revenue Growth Expert, with Doug C. Brown Jan 19, 2022

Show notes

Every department of a company must learn how to connect with customers on a human-to-human level somewhat on the customer journey so that they feel valued, whether it’s short-term or long-term sales. In this episode, Doug C. Brown from Business Success Factors and I, talked about his experiences in talking to CEOs and top business leaders in […]

[039] The Value of Good Data, with Courtney Sylvester from SalesIntel Jan 12, 2022

Show notes

How can data help you in scaling with your sales team? How important is it to understand the data that you have? It’s crucial to understand where everything you’re doing derives from. To make better sales, marketing, and operational decisions, you should be reviewing whatever you have on a regular basis. In this episode, Courtney […]

[E419] Welcome to 2022: What Is Coming Up For This Year Jan 11, 2022

Show notes

Welcome to 2022! What’s next for the Authentic Persuasion Show? In this episode, I am going to give you a recap of what the plans are for this year. Focusing on my ultimate mission – to enable and encourage over a million authentic persuaders in the world, let’s shift the way sales is done. Make […]

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