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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[430] Training Session – 26 – Marry The Vision. Date The Strategy Apr 04, 2022

Show notes

What does it mean to “Marry the Vision, and Date the Strategy”? Why is this important to be applied by everyone in an organization? The mission and vision explain what you do, who you’re focused on, and the value you provide. While the strategies, are about how are you going to get there. In this […]

[S2E08] Why Companies Don’t Build Better Training Programs? Mar 31, 2022

Show notes

Why don’t companies build better training programs for their staff, and for their leaders? In this episode, Oliver and Jason talk about how training programs can help your sales team achieve success. One of the biggest things where companies fail to build scalable training programs is when they put somebody in that role and they […]

[429] Training Session – 25 – Working Together: Marketing & Sales Mar 28, 2022

Show notes

Why does working together as a team matter so much? How can you break down silos between marketing and sales? One of the things that get in the way is when a prospective customer hears or reads something, then they get to the salesperson, and the salesperson says something different. In this episode of my […]

[S2E07] Why Do Sales Leaders Get Bogged Down In The Details? Mar 24, 2022

Show notes

Why do sales leaders get bogged down in things that may or may not be helpful for their sales teams? When companies have too much data that nobody knows really where to start, you won’t really know where to focus your time and energy. One of the big keys for managers or leaders who feel […]

[S2E06] Why Aren’t Sales Teams Good at Recruiting? Mar 17, 2022

Show notes

Why aren’t sales teams good at recruiting? What are some of the big recruitment issues? One of the issues is that organizations try to hire people that are just like them, hoping that person knows what to do and will come pretty much ready to be the best. In this episode, Oliver and I talk […]

[428] Training Session – 24 – Sales Processes Mar 14, 2022

Show notes

Why is it important to follow a sales process? How can it help you in becoming authentic? If you are not sure about a sales process, or why one would be valuable, the key is that what you’re looking for is scalable, consistent, expected results. In this episode of my training session, I talk about […]

[S2E05] Why Do Sales Teams Have So Much Turnover? (pt.2) Mar 10, 2022

Show notes

Why do sales teams have so much turnover? Why causes your team to have low morale? If everybody else is churning around, morale sweeps through like wildfire. When you’re looking at people burning out, it always has that negative atmosphere and negativity breeds negativity. In this episode, Oliver and Jason talk about continue to talk […]

[047] Lead Data Enhancements and Appends, with Steven Moreno from IM Data Center Mar 09, 2022

Show notes

How can you be more effective in your marketing? How has it changed over the past 20 years? In this episode, Steven Moreno from IM Data Center and I, talk about lead data enhancements and appends. We also talked about his experiences in helping his clients by providing precision targeting for online marketing, telemarketing, and […]

[427] Training Session – 23 – Mindset & Mental Health Mar 08, 2022

Show notes

What are some factors that affect our mental health? How is this relevant to you, being in a sales role? In this episode of my training session, I talk about mindset and mental health. There’s a lot that goes into sales and selling, and a lot that makes it a tough mental game, which then […]

[S2E04] Why Do Sales Teams Have So Much Turnover? (pt 1) Mar 03, 2022

Show notes

Why do sales teams have so much turnover? How do you address this problem? Sales is predominantly thought to have a higher expected turnover because it’s such a rough gig. In any company, there’s always going to be some level of turnover, where people just come and go. In this episode, Oliver and Jason talk […]

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