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Authentic Persuasion Show — Business
Authentic Persuasion Show

The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!

The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.

This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!

The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.

Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com

Copyright: © 2019 Cutter Consulting Group

Latest Episodes:

[046] Digital Marketing Strategies and Success, with Donald Batsford from Google Mar 02, 2022

Show notes

Are you fully using your digital capabilities to connect with people? How do you leverage digital marketing? The world has changed when it comes to marketing. In order to be more effective, you must ensure that you are leveraging all available resources to engage your prospects. In this episode, Donald Batsford from Google and I […]

[426] Training Session – 22 – Getting Your Ideal Sales Job Feb 28, 2022

Show notes

As a salesperson, you might want to ask yourself – “what type of things do I want to sell?” or “what kind of product or service would I be excited by and believe in?” In this episode of my training session, I talk about getting your ideal sales job. If you have a sales role, […]

[S2E03] Why Do Sales Leaders Fail? Feb 24, 2022

Show notes

Why do sales leaders fail? Where do they struggle? When we talk about failing, we talk about not supporting their team, not doing their job effectively, or not having the capability to do so. When this happens, it will affect the business, and ultimately the revenue. In this episode, Oliver and Jason talk about the […]

[045] Becoming Bulletproof for the Sales Battlefield, with Shawn Rhodes from Bulletproof Selling Feb 23, 2022

Show notes

What qualities do you think a successful sales leader should have? How can you make your sales team stand out on a sales battlefield? In this episode, Shawn Rhodes from Bulletproof Selling and I, talk about becoming bulletproof for the sales battlefield. “The priority that every sales leader should be encouraging in their team, is […]

[425] Training Session – 21 – Generating Referrals Feb 21, 2022

Show notes

How do referrals help you in your sales career? What happens when you don’t focus on it? One of the biggest challenges I see with people in sales is that they are so focused in the moment, in the short-term, and they’re not thinking long-term. It’s really tough to farm when you’re worried about eating […]

[S2E02] Why don’t companies do Leadership Training? Feb 17, 2022

Show notes

Why do some call centers not do leadership training? What impact can it bring to the company? This episode will bring you to the leadership role, which is related to the previous episode’s topic of why are employees these days harder to manage. It is not always the leader who is solely responsible, but more […]

[044] Recruiting and Retention Success, with Milan Batinich from A.W. Companies, Inc. Feb 16, 2022

Show notes

How do you become successful in recruiting and retention? How do you manage to lead a team with considerable diversity in behavior and preferences? One of the biggest things in successfully keeping people in the company is the Platinum Rule, where you take a step further and treat your employees the way they want to […]

[424] Training Session – 20 – Preventing Buyer’s Remorse Feb 14, 2022

Show notes

Was it really something I wanted to do? Is that something I should do? Does this make sense to me? These are some of the few questions customers might have after making a purchase. It’s human nature for everyone to have some form of buyer’s remorse after purchasing almost anything of any value. In this […]

[S2E01] Why Are Employees Harder To Manage? Feb 10, 2022

Show notes

Why are employees today more difficult to manage? What are some of the contributing factors? The most amazing technology, leads, sales process could mean nothing if you don’t have the operations side worked out. It’s coming from somewhere in the leadership side if you’re having all these people issues. In this episode, Oliver and Jason […]

Season 2 (intro) – We are back! Feb 10, 2022

Show notes

Welcome back to Call Center Confidence with Cutter & Catt! This marks the beginning of a new season. We will continue to talk about all of the phases, and all of the parts that it takes to build a successful call center. Stay tuned, and stick around as we head into season two. Learn more […]

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