AI Marketing

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How to Think different and Beat Your Competition Jan 06, 2021

Show notes

Think Different? What does that mean? How does it help me run a successful marketing campaign? What are the steps to thinking differently than anyone else? I brought on Nir Bashan to help me understand the concepts in his new book.

Get Nir's book https://www.amazon.com/Creator-Mindset-Secrets-Innovation-Sustainability/dp/1260460010#:~:text=The%20Creator%20Mindset%3A%2092%20Tools,9781260460018%3A%20Amazon.com%3A%20Books

BIO

Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.

How Any Entrepreneur in Any Industry can get Media Attention Dec 30, 2020

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You've just kicked off a business and no one knows about your brand/product. What do you do? PR expert Tracy Lamourie explains how to get media attention quickly.

BIO

Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses.

HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com

How to Turn Your Customers into Marketers Dec 23, 2020

Show notes

Can you really turn your customers into people that will market your business? Oli Bridge shows us how to get it done.

Key takeaway or call to action www.bonjoro.com free 14 day trial. Or our video playbook, with tons of neat ways anyone can use personal videos to get results, www.bonjoro.com/videofunnelplaybook FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend https://www.copy.ai/ - very new but making some waves. One of those tools you think won't work, but it's pretty darn good already. Will only get better. FINAL QUESTION 2. Who is the most influential person in marketing today? Hiten Shah probably is in terms of his continuing overall impact on how startups market themselves. But For my money, Dave Gerhardt or Rand Fishkin are the best in SaaS right now.

BIO

Oli is the CMO at Bonjoro, an app for sending personalized videos to convert and support your customers. He joined Bonjoro in 2016, and has helped build Bonjoro into one of Australia's fastest growing startups, with over 50,000 customers using the tool today.

The New Way to Use Promotional Products for Client Sales and Retention Dec 21, 2020

Show notes

Aren't promotional products Marketing from a bygone era? No says, Swire Ho, this is how you use them to drive revenue and retention in 2021

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Live streaming of business related content on LinkedIn FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk. People love to watch his presentation, he knows how to create market interests. He even create memes that people would share like crazy about this companies.

BIO

Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

This Simple Sales Outreach Formula Will Change Your Business Dec 17, 2020

Show notes

Want a simple to use B2B sales outreach formula that is guaranteed to change your business? Every sales rep should be doing this. Come find out what it is.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend SIMPLERO - the all in one platform to send emails, create products and host online content. https://simplero.com/?ref=8501-Dolores-Hirschmann FINAL QUESTION 2. Who is the most influential person in marketing today? Mmmm so many....Stu McLaren is one. Key takeaway or call to action The TED Way to Raise Visibility & Get More Clients eBook https://www.we.mastersinclarity.com/standout-podcast BIO Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors and other service business owners position themselves as thought leaders in their field and scale their business.

Want to discuss your video or eCommerce program with Mark? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

How To Create Insane Levels of Paid Traffic Dec 11, 2020

Show notes

Joining me today is Roy Harmon and we're going to talk about how to do inbound marketing, really, really well and we've got a great guest today who is going to talk about behavioral targeting during the customer journey. I mean this is advanced stuff, but it's important stuff. It's going to help you if you especially got an e commerce program, or you got any kind of program that requires traffic sent to your website...

Key Takeaway: My free sales funnel template (https://advertoscope.com/marketing-sales-funnel-templates/)

Bio I'm the CEO of Raindance and Advertoscope, where I help startups and entrepreneurs acquire more customers and increase sales velocity through inbound marketing and digital advertising. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend HubSpot FINAL QUESTION 2. Who is the most influential person in marketing today? Chris Walker Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman

How to Build a Repeatable Word of Mouth Marketing Program Dec 09, 2020

Show notes

How do you create a repeatable, sustainable word of mouth marketing program? It's not as hard as you think. Join Monique Idemudia and I as we discuss how companies can roll out a program that generates testimonials, reviews and of course word of mouth marketing.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

My top 3: ActiveCampaign for marketing automation, Hootsuite for social media marketing, Trello for project management FINAL QUESTION 2. Who is the most influential person in marketing today? Hard to pick only one... Gary Vaynerchuck, Neil Patel, Brian Dean, Ann Handley, Seth Godin

Monique's BIO

I am the founder of Dragon Digital Marketing, a digital marketing agency for small businesses based in St. Petersburg, Florida and passionate about inspiring small business owners to build an online presence and grow their business with the power of great digital marketing. I am an execution-driven consultant and can provide value on topics like small business marketing and entrepreneurship.

Host Mark Fidelman @markfidelman

www.fanaticsmedia.com

The Hidden Side of Brand Marketing Dec 07, 2020

Show notes

Ethan Decker gets deep with data to uncover opportunities that brands ignore or don't understand. Join me as I explore the scientific laws of buyers and brands for growth and sales.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Exploding Topics. Pretty cool way to see small but exploding trends. FINAL QUESTION 2. Who is the most influential person in marketing today? Hands down it's Sundar Pichai. He makes the rules we all play by. GUEST BIO Ethan Decker, PhD, is president of Applied Brand Science. Ethan unearths and distills the science and research on marketing and human behavior to increase the effectiveness of his clients' advertising and branding efforts. He spent a dozen years leading strategy and research at some of the world's best agencies, such as 72 and Sunny and Crispin Porter Bogusky. He's worked on some of the world's biggest brands, including Kellogg's, Gillette, Duracell, Pepsi, Domino's, and Hotels.com. In a past career, he was an ecologist who studied urban ecosystems. But now he is pioneering the field of brand science to help companies that want to embrace a more effective approach to advertising and brand growth.

My Twitter Handle @Markfidelman

My Website www.fanaticsmedia.com

How to Launch a 4 Figure an Hour Consulting Business Dec 04, 2020

Show notes

You've heard of the 4 hour work week. Meet the 4 figure an hour consulting business. Can you really charge $1000+ an hour for consulting? Absolutely, learn how to launch and market yourself in this deep dive podcast.

Contact Sebastien: www.linkedin.com/in/sebastiennunez

BIO: Sébastien Roger de Nuñez has an obsession with supporting visionary 6-fig coaches & experts to create even bigger impact. He's helped many experts multiply their monthly revenue and grow their clients' base. He's the co-founder of the Thought Leadership Academy, speaks 12 languages, and 4-time TEDx speaker. His first TEDx has reached over 275,000 views. He is also the host of Nuggets of Wisdom Podcast. His clients have included international companies (REMAX), founders of fastest growing Inc. 5000 companies and Forbes-featured thought leaders. He's been invited to many international entrepreneur conferences (DNX, Nomad Cruise), and coached dozens of speakers for their major talks and two full TEDx-editions.

Host: Mark Fidelman www.fanaticsmedia.com

How to Create a Podcast that Drives Sales Nov 22, 2020

Show notes

Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting FINAL QUESTION 2. Who is the most influential person in marketing today? Scott Galloway Key takeaway Free webinar ("10 Reasons Why Brands Are Embracing Podcasts") HTTP://www.JARaudio.com/webinar Roger Nairn Bio Roger Nairn is the Co-Founder and CEO of JAR Audio - one of the world's largest podcast production agencies, specializing in producing podcasts for brands. Drawing on 2 decades as a client leader in the advertising and design world, Roger has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more.

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