AI Marketing

Latest Episodes:

What You Need to Know About AI and Google Ads Mar 20, 2021

Show notes

Mike Rhodes explains how to use artificial intelligence and Google Ads to move the needle on revenue and leads Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world's best-selling book on Google Ads 'The Ultimate Guide to Google Ads'. His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it's now one of Australia's largest independent Google agencies. Mike's passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to 'do' Google Ads better and scale their agency.

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

How to Crush it on Amazon Mar 16, 2021

Show notes

Peter is a master at building Amazon businesses. He reveals all his secrets and walks us through how he builds businesses and millions in revenue on Amazon.

Funnel Hacks
Setting up your own Funnel
Step by Step Build your own Amazon Business

BIO

Peter is an Amazon sales professional

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

The Two Ingredients to Long Term Marketing Success Mar 12, 2021

Show notes

If you want to do something truly innovative in 2021, you need to create distance from business as usual. Traditional business structures love stability and predictability. Yet, many organizations believe the two essential ingredients for long-term success are creativity and innovation. We call the relationship between these two opposing expectations the Proximity Paradox – the belief that those who are closest to a subject are best-qualified to innovate for it. In reality, intense proximity limits creativity. We need to create distance from challenges in order to see the best way forward. There are three areas where you'll find the Proximity Paradox affecting business: the way people work together, the processes you use to push work through your organization, and where your company fits in your industry. BIO Kiirsten May is the co-owner of UpHouse, a marketing agency in Canada. She and her business partner, Alex Varricchio, started UpHouse in 2017 with the mission to help in-house marketers create stronger brands and smarter marketing plans. Their team has won Telly Awards, Atomics Awards and has been recognized as one of Canada's top 50 most creative agencies. Kiirsten and Alex believe diversity of thought, opinions and people make for better ideas and more resilient business. They wrote a book on this topic. It's called the The Proximity Paradox. It's a marketing book filled with practical and impractical ideas to kickstart your creativity. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Drive Sales With Influencer Paid Ads Mar 11, 2021

Show notes

You've heard of influencer marketing and you've heard of paid ads, but what happens when you combine the two?

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Still believe FB ads is one of the biggest opportunities for digital brand builders FINAL QUESTION 2. Who is the most influential person in marketing today? I'm going to say someone very little known outside of fitness: Andy Frisella

Bio

Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, there he built ads for more than 200 companies and acquired top level know how on online advertising strategies.

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

How to Build A Rockstar Personal Brand Feb 27, 2021

Show notes

Ever wonder why some people are unemployment proof and others can't find a job for years? Learn what Michelle Olivier recommends you do to remain desired in the marketplace.

How to Reach Michelle

Website: www.oandhconsulting.com

BIO

Michele Olivier offers a unique perspective on career development and job searching, with an impressive record of accomplishment on both sides of the desk. She combines over 20 years of experience in HR and recruitment with certifications in career guidance and counseling, and she knows how to meet the needs of both applicants and organizations when it comes to matching talented people with top jobs. The scope of Michele's experience spans multiple industries, every career level, and organizations of all sizes. Through this, she has honed a no-nonsense approach when it comes to communicating with clients about the realities of the job market and how to stay competitive. She has even developed and implemented curricula to help both job seekers find work and employers identify talent, which was rolled out internationally and recognized by the British Parliament for excellence. As Principal Consultant with O&H Consulting, Michele and her colleagues channel their expertise into customized resume and career coaching support that helps clients soar above the crowd.

Host Mark Fidelman @markfidelman

www.fanaticsmedia.com ---- Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Market High Ticket Item Businesses Feb 25, 2021

Show notes

Listen as Lloyd and I discuss "How to Grow Your High Ticket Business Without the Uncertainty & Cost of Facebook Ads". There's a lot to learn here, so be prepared to take notes

How to reach Lloyd

W W W . A T T R A C T A N D S C A L E . C O M

BIO

Lloyd Yip is the founder of Attract & Scale who helps coaches, consultants and other online entrepreneurs selling high ticket offers scale their business massively by using highly scalable organic strategies. He empowers business owners to grow even without complicated and costly ad strategies or super annoying, time-consuming lead generating tactics. This way, they can create impact, generate wealth, and achieve the life of their dreams. Lloyd is a digital nomad, originally from Canada, but currently residing in Brazil.

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Optimize Your Sales Process Feb 24, 2021

Show notes

Learn what Doug does to increase sales through sales optimization, quizzes and other tips and tricks.

How to Reach Doug

https://twitter.com/dougbrown123456

Business Success Factors - www.businesssuccessfactors.com

BIO

Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and international bestselling author. He has coached, consulted, and advised thousands of people in business as well as companies including Enterprise-Rent Car, Nationwide, Intuit, Proctor and Gamble, CBS television, and others. He has collected an impressive amount of experience throughout his life in different fields, especially sales. During this period, he created over 35 companies. Doug served as an independent President of Sales and Training for Tony Robbins, Chet Holmes, Russ Whitney, and others. He has generated over $500 million in sales; his last client made $3 million in 5 weeks. His most outstanding professional achievement is increasing the company's close rate by 862% and their revenue growth by 116% in four months. Doug is a 12-year veteran of the US Army and a proud father of two wonderful daughters. His mission is to help companies grow their sales revenue and to have better performing sales teams. Additionally, he instructs B2B coaches and consultants on how to build a more profitable business.

Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Brand Your Business Like a Rockstar Feb 03, 2021

Show notes

David Brier and I discuss how to lift your brand to Rockstar status. So grab your best air guitar and play along with us as we explore the mystical world of branding. Another, can't miss this episode.

David's Bio ★ Branding specialist ★ Rebranding expert. ★ Award-winning package designer ★ Fast Company contributor ★ Slideshare author with over 670,000 views across the globe ★ What does investor and celebrity of Shark Tank, Daymond John, say of David Brier? "David Brier is brilliant with branding."

"Cookie cutters are for baking, not branding." That's what David says about branding.

David Brier is a branding veteran who for three decades has provided branding strategies, brand identities and package design for startups, retail, technology and tourism brands. His work has been featured in Ad Age, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications.

David is also one of the Slideshare rock stars whose insightful and irreverent presentations have been viewed over 670,000 times.

David's branding skill has helped the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities.

David is the recipient of over 320 industry awards and recognitions. When David is not busy creating award-winning solutions for his clients, he speaks, consults and writes, authoring not only his book, Defying Gravity & Rising Above the Noise, but also his own blog as well as his expert blog for Fast Company which has covered the branding pitfalls of Best Buy, the rebranding of The Gap and the hit TV show, Shark Tank, which Daymond John called, "the best article ever written on Shark Tank."

David's book Defying Gravity & Rising Above the Noise recently became available in ePub format which can read on an iPad, or in any browser.

Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

How to Work on the Business, Not in the Business Feb 02, 2021

Show notes

Raj Goodman Anand and I discuss how to optimally coach your team to success. This is an important interview for all business owners and team leaders.

BIO

Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek's Europe's Young Entrepreneur (2007) and has been named one of Revolution Magazine's 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.

How to Become a Guest on a Popular Podcast Jan 31, 2021

Show notes

Tom Schwab and I discuss how to find podcast guests and how to become a guest on a popular podcast. Join Tom and me as we discuss how to do both.

BIO

Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing CONNECT WITH TOM  Tom@InterviewValet.com  InterviewValet.com  269-217-6690  in/ThomasMSchwab  @Interviewvalet  @TMSchwab  /ThomasSchwab  tom.schwab87

Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456

PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

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