AI Marketing

Latest Episodes:

How to Become a Category King in Your Industry Aug 10, 2021

Show notes

Today's guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today's winner takes all market by building categories and thinking differently. On Mark's website he has a super valuable Category Creation Guide that is free and ungated! You won't get slathered with lead gen forms on my site! -----------------------

Want to learn more?

Contact HTTP://www.fanaticsmedia.com

How to Create Dashboards to Measure Your Marketing Performance Jul 29, 2021

Show notes

Learning how to Listen to data (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics

BIO

Chris "Mercer" Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what's important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers. Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Pitch Influencers and the Media Jun 15, 2021

Show notes

Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand.

BIO

Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor's Degree from Adelphi University, completed ECornell's Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend ClubHouse FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk ------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Master PR and Drive Leads May 20, 2021

Show notes

Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to:

1. Plan and organize PR

2. How to launch it

3. What to look out for

4. How to make it successful

BIO

Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage.

Contact Victoria at @GoVictoriaK and www.victoriouspr.com

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Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Overcome the Fear of Branding Apr 28, 2021

Show notes

Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding.

BIO

Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth.

Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management.

Take the Quiz

https://sixpointcreative.com/digitalbrandbuild/

Megan's contact info

Six-Point Creative

sixpointcreative.com

276 Bridge Street

Springfield, MA 01103

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Work with Fanatics Media www.fanaticsmedia.com

Here's Why Press Releases are Cool Again Apr 27, 2021

Show notes

Are press releases cool again?

How do create press releases that work
How journalists decide on stories
Why headlines matter
Why a quote can save you

BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales! Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price. Our world-class team of writers and publicists have secured our client's spots in top outlets including: ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more! However, actions speak louder than words. Check out https://www.ereleases.com/client-reviews/, to see how 100's of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic. 👉 You can book a call with me or speak to my team Monday through Friday (7am to 7pm Eastern Time) at 800-710-5535.

Listen to CEO of eReleases https://www.linkedin.com/in/publicity/

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Need help with PR, contact us at HTTP://www.fanaticsmedia.com

Copywriting Best Practices to Close More Deals Apr 23, 2021

Show notes

Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy.

How do you create the right copy?
How I develop the expertise?
Where do I find good copywriters?
How do I know I hired a good copywriter?
Little hacks and tricks you need to know

BIO

Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION. Find her on Twitter @themeanmarketer

Want more information? www.fanaticsmedia.com

How to Steal Traffic from your Competitors Apr 22, 2021

Show notes

This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack.

BIO

Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.

Learn more www.fanaticsmedia.com

GAME CHANGER: How Omni-Channel Social Ads Are Disrupting Marketing Apr 06, 2021

Show notes

Digital advertising can be easy, and I discuss with Zeze Peters how he combines advanced engineering with behavioral science to build the one ad platform to rule them all.

BIO:

Zeze is the cornell-educated rocket-scientist founder and CEO of Beam.city. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce, Big data systems and consumer goods for Fortune 1000 companies. He leads the team at Beam.city. We believe that digital advertising can be easy, and we are combining advanced engineering with behavioral science to build the one ad platform to rule them all.

Schedule a call: calendly.com/zeze-beamcity/convo.

Reach him at @beamcityinc

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Reach Mark Fidelman @markfidelman www.fanaticsmedia.com

How to Create an Offer You Can't Refuse Mar 22, 2021

Show notes

Steven Van Belleghem is on a mission to help marketers bring customer experience and brand experience together by creating offers for their customers that can't refuse.

Learn the 4 components in developing this model.

BIO:

Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven's stories. Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest lecturor at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book).

Steven's latest book, the "Offer You Can't Refuse" or his own content on my YouTube channels. www.youtube.com/stevenvanbelleghem

How to reach Steven: @stevenvbe ------------------

Add to end of Post Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

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