AI Marketing

Latest Episodes:

Exploring AI in Software Development and Marketing Jan 24, 2025

Show notes

Host: Mark Fidelman Guest: David Hirschfeld, Founder of Tekyz, a software development company specializing in AI-driven solutions.

Topics Covered:

The role of AI in software development and marketing
David's favorite AI tool: Replit, a code development tool revolutionizing prototype building
Leveraging AI for personalized marketing outreach and customer insights
Real-world examples of AI implementation in healthcare, including an AI nurse and automated medical record reviews
Using AI for project estimation, refactoring code, and workflow optimization
Predictions for the future of AI in the next two years

Key Quotes:

"Marketing is critical when launching and scaling a software startup." – David Hirschfeld
"AI has the ability to make all your marketing outreach feel like a personalized experience." – David Hirschfeld
"The 100-foot wave of AI is coming, and we must paddle out and ride it or be wiped away." – David Hirschfeld

Resources Mentioned:

Replit: An AI-driven code development tool
Guest Contact Information:
- Email: david@tekyz.com
- Website: www.tekyz.com
- LinkedIn: David Hirschfeld on LinkedIn

7 Linkedin AI Predictions for 2025 and How They Will Impact Marketers Dec 16, 2024

Show notes

📌 Key Topics Discussed:

1️⃣ From Hype to Practical AI Use Cases

AI will shift from speculation to measurable outcomes.
I share why clear goals are essential and where I think businesses need to focus to stay competitive.

2️⃣ The Battle for AI Hardware: Will Nvidia Be Dethroned?

New challengers like AMD, Intel, and startups are taking aim at Nvidia's monopoly.
Hear my thoughts on whether Nvidia can keep its lead or if 2025 will be a turning point.

3️⃣ Digital Twins and the Four-Day Workweek

AI-powered digital assistants could free up our Fridays.
I explore what this means for productivity and how realistic this vision is.

4️⃣ Robots in Your Home: Sci-Fi No More

AI advancements are bringing robots mainstream for tasks like cleaning, cooking, and more.
I discuss the opportunities and challenges of this robotic revolution.

5️⃣ AI's Role in Building Inclusive Workforces

How assistive AI tools will empower disabled workers and unlock massive business value.
I weigh in on how leaders can integrate these tools effectively.

6️⃣ Fractional CAIOs: The Future of AI Leadership

With a shortage of AI executives, fractional CAIOs are stepping in.
I share why this model could be the solution for smaller businesses to scale AI initiatives.

7️⃣ AI Systems Engineers: The Hottest Job of 2025

As AI agents proliferate, oversight roles like AI systems engineers will become critical.
I give my take on why this role matters and how to position yourself for success.

💡 Why You Should Listen: This isn't just another AI predictions episode — I'm giving you my take on every trend:

What's realistic, what's overhyped, and what it means for you and your business.
Actionable insights to leverage these predictions and stay ahead of the AI curve.
Straight talk for leaders, marketers, and innovators who need to know where to focus in 2025.

📚 Resources & Links:

Follow me on LinkedIn for more AI insights and updates.
Don't miss the full list of AI predictions we discuss, sourced from LinkedIn News.

🎧 Call to Action: If you enjoyed today's show, subscribe, share, and leave a review. I want to hear your thoughts on these predictions — do you agree, disagree, or have your own bold ideas for AI in 2025?

Let's keep the conversation going and lead the charge into the AI-driven future.

🚀 Stay curious. Stay bold. Stay AI-forward.

🎙️ Listen Now: Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

3 Game-Changing AI Marketing Tools to Elevate Your Content Strategy Nov 22, 2024

Show notes

In this episode of AI Marketing, Mark Fidelman dives into the transformative power of AI tools designed to help marketers save time and amplify their output. Mark shares his insights on three standout platforms—Opus Clip, AdCreative.ai, and Canva—breaking down how each can fit seamlessly into your marketing workflow.

Key Takeaways:

Opus Clip
- What It Does: Extracts 15-second to 3-minute clips from long-form content based on custom prompts.
- Why You Should Use It: Generates up to 30 shareable video clips with minimal effort, complete with editing and publishing capabilities for all major social platforms.
- Pro Tip: Perfect for marketers producing long-form content who want to repurpose it across Instagram, TikTok, LinkedIn, and more.
AdCreative.ai
- What It Does: Creates ad campaigns with the help of AI by analyzing your website, prompts, and visuals.
- Why It's Not Ready Yet: While promising, its results in the B2B space fall short of industry standards.
- Pro Tip: Keep an eye on its development but stick to tried-and-true methods for now.
Canva
- What It Does: Offers an intuitive design platform with robust AI tools for generating images, videos, and templates.
- Why It's Essential: Empowers marketers to produce high-quality content faster, including video and animations, at a fraction of the cost.
- Pro Tip: Leverage Canva's extensive library of templates to churn out professional-grade marketing materials quickly and efficiently.

Why It Matters: Mark emphasizes that in today's fast-paced, AI-driven landscape, creating consistent and engaging content is non-negotiable. With tools like these, marketers can scale their efforts, focus on strategy, and deliver results without breaking the bank.

Get in Touch: Mark invites listeners to share their experiences with these tools or suggest others. As a Fractional CMO and AI marketing enthusiast, he's eager to explore what's working (and what's not) in the ever-evolving world of marketing.

Outro: Stay tuned for the next episode, where Mark will uncover three more AI tools to revolutionize your marketing game.

Connect with Mark:

Website: www.fanaticsmedia.com
Socials: Twitter, LinkedIn, YouTube

CTA: Don't forget to subscribe and leave a review if you found this episode helpful!

Here Are My 3 Favorite ChatGPT Use Cases For Marketing Apr 19, 2024

Show notes

Mark discusses his experiences with using AI tools like Chat GPT for various tasks, including content creation, financial analysis, and marketing. He emphasized the importance of double-checking AI outputs with professional experts and highlighted the potential of AI to enhance marketing professionals' work. Mark shares his experience with using AI tools for marketing purposes, including generating ideas for marketing campaigns and tokenizing projects for funding.

Using ChatGPT for marketing tasks.

Brought to you by http://www.Fanaticsmedia.com

Want to hire Mark to build a world-class AI Driven marketing team to double your leads and sales? Goto www.fanaticsmedia.com to schedule.

The Killer AI App for Finance Apr 15, 2024

Show notes

Join host Mark Fidelman as he dives into the transformative world of artificial intelligence in the latest episode of "AI Unveiled." with Jas Dhillon of FinanceIQ.ai This episode is a treasure trove of insights for enthusiasts and professionals alike, exploring the cutting-edge applications of AI tools like Jasper in content production, team collaboration, and beyond.

Mark and Jas kick off the discussion by examining how Jasper and similar AI tools are not just facilitating but revolutionizing content creation, making it simpler for businesses to communicate their value propositions and establish authority in their respective fields. They share personal anecdotes and professional experiences, revealing how these tools enhance efficiency and drive traffic.

The conversation then pivots to the intriguing potential of AI in marketing and its significant impacts on the college application process, a topic that resonates with many parents and students today. Listen in as they discuss the reliability of AI detectors and the next generation's advanced AI capabilities, providing a comparative analysis of popular AI writing tools such as Jasper, Claude 3 Opus, and GPT-4.

Jas also provides an exclusive look into his company, Finance IQ, and its pioneering AI-powered tools designed to automate business processes in the asset management sector. He highlights a notable project with Franklin Templeton, showcasing how their AI technology has streamlined tax processing, reduced error risks, and enhanced overall efficiency.

The episode doesn't shy away from the challenges either. Jas and Mark address the hurdles in developing AI systems, the ongoing need for improvements, and the exciting future of AI applications in legal and financial sectors.

Moreover, Jas shares his excitement about his upcoming presentation at the prestigious 'Imagination and Action' AI conference in Boston, inviting listeners to join him for what promises to be an enlightening experience.

Tune into "AI Unveiled" for a compelling journey through the landscape of artificial intelligence with two seasoned experts, Jas Dhillon and Mark Fidelman, who not only reveal the current state of AI technology but also its promising future. Whether you're an AI novice or a veteran, this episode is packed with valuable insights and practical advice to help you harness the power of AI in your professional endeavors. Want to hire Mark Fidelman, contact him at www.fanaticsmedia.com or on LinkedIn at www.linkedin.com/in/fidelman

This AI Marketing Tool Will Change Everything Apr 13, 2024

Show notes

Brought to you by http://www.Fanaticsmedia.com

Topic: AI in marketing and the transformative potential of AI technology, specifically focusing on tokenization and content creation.

Key Points Discussed:

AI's Role in Marketing:
- Mark shared insights from his presentation at the Digimarc conference about using AI in marketing, particularly how his small team effectively promotes Smartblocks, a real estate tokenization platform.
- He highlighted the low adoption rate of AI among professional marketers, noting that only 20% of attendees from major corporations use AI daily, which surprised him given their advanced technological environment.
Future of AI and Marketing:
- Mark predicts significant growth in the AI sector, expecting it to reach a market size of $214 billion by 2030 up from $20 billion today. He emphasized its rapid development pace compared to other technologies.
- He stressed the need for marketers to evolve from basic implementers to architects of sophisticated AI-driven marketing strategies.
Innovative AI Tools and Applications:
- Introduction of "Open AI Sora," an advanced tool capable of generating realistic short films and scripts from simple prompts, demonstrating the potential of AI in creating dynamic and engaging marketing content.
- Mark encouraged marketers to leverage AI for personalized advertising, envisioning a future where ads are tailored to individual preferences, potentially enhancing customer engagement and effectiveness.

Notable Quotes:

On AI Adoption: "Only 20%...these are professional marketers or people from Netflix, from big healthcare companies... I was kind of shocked by that."
On AI's Potential: "AI, the AI business to be 214 billion, which is a CAGR of 26.7% that's growing as fast if not faster than tokenization is."
On Content Creation with AI: "Imagine how many iterations of a video ad you could show people... if you find that one is resonating more... then that's something that you could send out to everybody else in your database."
On Personalization: "Imagine videos tailored to you and your likes and dislikes and needs and cultural preferences. Essentially, it's developed on the fly to suit what that potential customer... likes or doesn't like, How incredible is that?"

Conclusion:

The podcast effectively showcases the intersection of AI technology with modern marketing practices, emphasizing the transformative impact AI can have on content creation and personalization. Mark's discussion serves as a call to action for marketers to embrace and become proficient with AI tools to stay competitive and innovative in the rapidly evolving digital landscape.

Here's Why You Need a Fractional CMO Sep 29, 2021

Show notes

Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost.

BIO

KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit https://keomarketing.com

Reach Sheila https://twitter.com/keomarketing

Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

How to Build a Unicorn Company Sep 14, 2021

Show notes

Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate.

So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I think something like in the fortune 500, almost 40% 47% of companies are owned by the same people. And it's literally like a handful, 14 investors and they're playing a different game.

Everybody Wants to Rule the World will help you:

Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time.
Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain.
Advocate for smart regulations that enable free and fair markets while balancing innovation with anti-trust
Gain insights into what innovative companies are doing right now to position themselves in this new reality.
Take your business from status quo to market leader.

Ray's book: https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants

BIO

R "Ray" Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new best-selling book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world. ----------------------

Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

The Art of Ranking on the First Page of Google Sep 02, 2021

Show notes

Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results.

BIO

David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same.

------

About Us

If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com

Revealing the Recognized Expert Formula Aug 16, 2021

Show notes

Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market.

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University's Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes' Top 5 Business Books of the Year, as well as Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an "expert at self-reinvention and helping others make changes in their lives." She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game self-assessment workbook and learn more at Visit HTTP://www.dorieclark.com/thelonggame. --------------------------------

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected