AI Marketing

Latest Episodes:

The 4 Minute Podcast Hack Nov 17, 2020

Show notes

Every once in a while I come across some unique marketing hacks that are too good not to share. This is one of them. Learn how to create 4-minute podcast episodes to drive new engagement, subscribers, and ultimately sales.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

Castbox for Marketing Podcasts FINAL QUESTION 2. Who is the most influential person in marketing today? YouTube Channel TikTok Facebook Page

Guest BIO Sam graduated UCLA in Mechanical Engineering and quickly realized that he had a burning desire to tell the stories of the most inspirational individuals around him. Armed with a microphone, he ventures to delve deeply into the life stories of entrepreneurs and understand why they chose this difficult and unpredictable path. Some of the founders he has interviewed include the founders of American Apparel, Soylent, Masterclass, Bulletproof, and Eaze

HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com

Advanced Strategies for Direct Response Advertising Nov 12, 2020

Show notes

Join Dylan and I as we discuss beyond the basics of direct response advertising and go deep into how to do it well. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I recommend NOT trying to find the greatest newest bestest latest tech. Stick with the basics and focus hard on being the best there. So for me, I recommend Facebook and Google Ads. Don't get fancy. FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk. But honestly, I specifically try NOT to follow the biggest people in marketing.

BIO

Dylan Ogline is a high school dropout from rural Pennsylvania. He started his first business when he was 14 selling cell phones. In 2016 he scrapped 10+ business projects and started focusing on one single thing, digital marketing. Tired from struggling getting no progress and working from his freezing basement, not to mention nearly a Million dollars in debt - it was an uphill climb. As it turns out, focus was the key. 4 short years later he has built Ogline Digital into a 7-figure agency generating over a million in sales three years running. Dylan is now a leading expert in direct response advertising and business growth. Over the two years he has turned his focus to helping other people start and grow their own hyper profitable digital agency. His training program is designed to take the guesswork out of building an agency and remove all of the unknowns that stop so many people from starting their own business. When not working he enjoys traveling around the world at least 3 months of the year, playing hockey, reading, and spending time with the love of his life - La Croix.

How to Build Your Personal Brand in 2021 Oct 30, 2020

Show notes

Everything is changing. Personal Branding is not an exception. Learn how to build your personal brand moving forward. BIO

Ash Borland is a Personal Branding Specialist Helping Entrepreneurs, Coaches and Consultants Stand Out From The Crowd And Become The Authority In Their Niche.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

For me it is stream yard and this allows me to scale and repurpose live content

FINAL QUESTION 2. Who is the most influential person in marketing today?

In the personal branding space I would say Gary Vee

Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) *

We'll ask you this question during the show and add it to our show notes.

My YouTube channel ( this is my new focus)

How to Master Podcast Marketing Oct 28, 2020

Show notes

Learn how Nedko Nedkov has studied over 20,000 podcasts and is giving advice on how to market on podcasts and how to market podcasts. If you thought about starting a podcast, have a podcast, or want to advertise on one, this episode is for you.

BIO:

Passionate web entrepreneur experienced in startups & SaaS marketing, paid advertising & media buying, SEO & influencers marketing.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Marketing automation to build brand user LTV FINAL QUESTION 2. Who is the most influential person in marketing today? Gary V on #s, Seth Godin on vision

How do Marketers Succeed on TikTok? Oct 19, 2020

Show notes

Perhaps you've used TikTok, perhaps you haven't. But one thing is for sure, it's the hottest social platform on the planet right now. Listen in and discover if marketers should embrace or ignore TikTok. In other words, is it the next Instagram or Snapchat?

Tuck Ross's Key takeaway Start and grow your TikTok account fast with the free TikTok 10-Day Challenge: followontiktok.com @tuckross on TikTok

Guest BIO

Tuck Ross is an award-winning, strategic marketer with 18+ years of marketing, digital, ecommerce, retail, product and management experience in consumer-centric environments. Tuck drives innovation in consumer engagement and digital marketing in addition to managing the brand and strategy. He's led strategic marketing programs at Disney, Hasbro, Guitar Center, and more, driving retail and entertainment consumer marketing strategy and digital sales, CRM & lifecycle, paid & social media and community, content, CX, and digital product.

Currently, with over 40k followers on TikTok, he likes to share his expertise to enable the marketing community as a keynote speaker, creator, coach on TikTok, talking to strategies to grow your TikTok account, as a business or individual.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend TikTok: Only social platform with true organic reach.

FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk

How to Create 1 Year of Marketing in 5 days! Sep 24, 2020

Show notes

If you're skeptical, I don't blame you. But Elizabeth delivers in this episode. Learn how to create a year's worth of content in 5 days.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Social Media Scheduler. I know, I have a lot of unpopular opinions FINAL QUESTION 2. Who is the most influential person in marketing today? Me. But a close second is Gary V.

BIO

Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™.

How to Create a High Performing Affiliate Marketing Program Sep 15, 2020

Show notes

Join Jose Quiroz and I as we discuss affiliate marketing. How you're doing it wrong and how to really scale a high performing program. Even if you think you're an expert, this is a must listen.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Digital DNA a proprietary technology that gives us the ability to do voice of the consumer scrapping online with a database of over million global consumers via mobile and desktop. FINAL QUESTION 2. Who is the most influential person in marketing today? Depends who you follow I suppose haha I would say Gary V, Simon Sinek, Tony Robbins

Get a free Digital DNA audit to companies that meet a certain criteria at digitalcaliente.com

BIO

Jose Quiroz is a digital leader; a digital sales system designer who helps large companies make a big impact to their bottom line while providing a sense of relief to C-Suite Executives and Business Owners who aren't versed in digital. You focus on the big picture and Jose's team focuses on the intimacy between brand and consumer and how to leverage digital to build on those relationships. In the past year Jose and the team have helped retailers generate 203% more revenue online and add millions in new digital revenue.

How to Grow a Business Through Perpetual Launches Aug 28, 2020

Show notes

Can you grow a business by continuing to launch and re-launch? Discover my thoughts on this when guest Jeroen Corthout and I discuss this tactic.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Zapier FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkin Sign up for a free trial at https://salesflare.com BIO Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, used by thousands of agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.

Idea to Podcast in 90 Days Aug 27, 2020

Show notes

If you've wanted to start a podcast, this is the podcast for you :-)

Bio

Sebastian Rusk is an Author, Speaker and Digital Storyteller. I help Marketers and Entrepreneurs tell their story by starting a podcast with my PodcastLaunchLab.com solutions, which takes them from 'idea to iTunes' in 90 days or less.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend - Podcasts of course!

FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuck

Takeaway:

schedule a free strategy call and chat about your podcast! PodcastLaunchLabNow.com

Why You Need Audio Branding Aug 10, 2020

Show notes

I bet most marketers don't consider the power of audio when branding your organization. But Jodi Krangle does. Listen to our episode as she explains why and how you need to strongly consider the impact audio has on your customers.

Hottest Digital Marketing Tool

This is going to sound trite, but Gmail. Seriously. I use it all day every day for keeping track of clients, it has extensions, I can snooze things to appear at future dates as a reminder... I'm sure

Who is the most influential person in marketing today?

Donald Miller (Storybrand) (Though Seth Godin is the more obvious answer. ;) )

Key takeaway

I have an audio branding strategy download here: www.voiceoversandvocals.com/audio-branding-strategy/ - that will give folks 5 tips to help them get started with an audio branding strategy. I'm not selling anything (well, I am demonstrating my voice in all of this, of course - but I'm only a small part of that audio branding idea. :) ). That's a download given out when someone signs up for my newsletter to get updates on my Audio Branding Podcast. It also gives them access to a resource called The Studio that has snippets of my guest interviews no one else hears, pdf downloads, videos and discounts from my guests. I can give you access to this to check out, if you'd like. And I'm happy to pass along the pdf download for you to check out first too.

BIO:

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She's also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she's learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com .

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