AI Marketing

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**AI Marketing**

Season 4: Join Mark Fidelman on “AI Marketing,” where cutting-edge AI solutions meet modern marketing strategies. Each episode, we dive into the latest and most effective AI tools revolutionizing the marketing landscape.

From deep dives into specific AI technologies to discussions with industry pioneers, our podcast keeps you at the forefront of AI-driven marketing innovation. Whether you’re a marketing professional eager to enhance your campaigns or a tech enthusiast curious about AI’s impact on marketing, “AI Marketing” is your go-to resource for staying ahead in the dynamic world of AI marketing.

Tune in to explore how artificial intelligence is transforming marketing.

Latest Episodes:

How to Use Evergreen Content to Drive Sales Opportunities Jul 23, 2020

Show notes

How do you create evergreen content? How then do you use that evergreen content to create sales opportunities?

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Ontraport

FINAL QUESTION 2. Who is the most influential person in marketing today?

Gary Vaynerchuk

BIO

A highly successful entrepreneur, investor, author and podcast host, Matt DeCoursey launched his first company in a spare bedroom of his home in 2009. Using nothing but an AmEx card with an $8000 limit, he built companies that generated millions of dollars in revenue. As an entrepreneur, Matt is the co-founder and CEO of Full Scale, a tech services company with hundreds of employees worldwide. As an investor, Matt and Full Scale have made over $1,000,000 of investments in early stage companies. As an author, Matt has published 3 books, all have achieved a #1 amazon category ranking. As a podcast host, Matt has published over 350 episodes that have received over 1,000,000 downloads by listeners in 190 companies.

How to Use Artificial Intelligence (AI) to Grow your Business Jul 23, 2020

Show notes

Jerry has done something that I started early on in this podcast which is introducing AI into a marketing platform. And because there's artificial intelligence in this platform, you can increase your revenue and can scale your business. So today I want to talk to Jerry about how Jerry uses AI and how his customer has been using artificial intelligence to grow their business.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend? Artificial Intelligence

FINAL QUESTION 2. Who is the most influential person in marketing today? Neil Patel

Key Takeaway: Never let a good crisis go to waste. https://iorder.menu/

BIO

Jerry Abiog is a Co-Founder & CMO of Standard Insights an AI as a Service growth marketing platform. They launched iOrder, an AI-driven digital menu that will be the next wave for keeping restaurants safe and profitable as they rise from the ashes of Covid-19.

Humanizing Your Brand in the Age of Covid Jul 16, 2020

Show notes

Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky.

So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that?

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

Sprinklr

FINAL QUESTION 2. Who is the most influential person in marketing today?

Christopher Lochhead

BIO

Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the itjust- works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn't alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening.

How to Quickly Improve Your Brand Visibility Jul 16, 2020

Show notes

Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

I love Keywords Everywhere (Chrome Plugin)

FINAL QUESTION 2. Who is the most influential person in marketing today?

Rand Fishkind

Key Takeaway

We have a new Whitepaper on the subject (The Ultimate Guide to Search Engine Visibility) and recently made available a new search tool (it's free) called "Visably"

BIO:

Chris has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder of Purple Orange Brand Communications, a PR agency that specializes in outdoor and active lifestyle brands. Chris started exploring the intersection of search engine marketing and public relations using his agency clients as the guinea pig. Chris started by having his agency audit targeted search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for his clients, using PR tactics. In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions, and provides an analysis of website's "channel" for further segmentation and list building (so PR practitioners can extract clean mediaonly lists out of the keyword data). Visably is currently free to use and in beta format: https://visably.com

How to Increase Social Media Engagement on Every Post Jun 17, 2020

Show notes

If you have low engagement on your social posts then this is a must-listen. Aaron Eisman walks us through how to increase engagement on Twitter, Facebook and Instagram.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

Spredfast

FINAL QUESTION 2. Who is the most influential person in marketing today?

Nike

Aaron Eisman BIO: Social Media Expert with 6+ years of experience working with Turner Sports, Bleacher Report and the NFL.

How to Use Video to Build Massive Awareness Jun 02, 2020

Show notes

Owen Video needs no introduction to those following video marketing. But if you're not familiar, Owen is one of the most prolific advocates of using video to help market your business. Listen in as we discuss how to use video to create awareness and sales.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

Voice Automation (alexa)

FINAL QUESTION 2. Who is the most influential person in marketing today?

Elon Musk

Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) *

Get a Free Course - TheVideoMarketingSchool.com

Owen's Bio:

Owen Video builds YouTube Channels for Business & Industry Leaders.
He is widely known for his high-energy Live Streams and his action packed YouTube Videos.
He's a well known personality and event Emcee at Conferences such as Vidsummit LA, Video Marketing World TX, and Power of Video in Ireland.

Owen is a cancer survivor and lives everyday at full power in San Diego, CA with his wife and 4 children - The Chitlins.

How to Build a Compelling Subscription Model Business May 17, 2020

Show notes

If you run or want to run a subscription model business then this is the show for you. Listen to what Robbie has to say, I promise you'll leave a lot wiser about subscription and membership models.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

my latest is "streamyard" for livestreaming to multiple sites concurrently

FINAL QUESTION 2. Who is the most influential person in marketing today?

David Aaker (who has a new book out too)

Key Takeaway:

Buy Robbie's book at the Amazon Book store – The Forever Transaction – How to build a subscription model that is compelling

BIO: Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Go to http://www.robbiekellmanbaxter.com/audience for audience goodies

How to Build a Brand if You Have No Cents May 11, 2020

Show notes

Austin Luliano admits that he made some less than ideal moves and lost everything. In fact he was down to his last 43 cents. Learn how he turned it all around using livestreaming and created a 7 figure business.

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Mindset > any technology FINAL QUESTION 2. Who is the most influential person in marketing today? GaryVaynerchuck or GallowBoob

Takeaway:

website and free training social.austiniuliano.com

Bio Went from homeless sleeping out my car with 43 cents to my name to one of the fastest growing live streaming influencers and built a 6 figure consulting business.

How to Build an Audience from Scratch May 05, 2020

Show notes

Russell Nohelty discusses how to build an audience from scratch. He has a very unique approach and I can't wait for you to hear from him.

Final Two Questions: What is the hottest digital marketing technology that you are using or want to use? I am really old school. I don't use a lot of tech. I still think email is the hottest digital marketing technology out there.

Key Takeaway:

I have a free audience building webinar at www.thecompletecreative.com/audience

How do people get a hold of you? russell@wanttobepress.com

Who are you learning from in Sales or Marketing Today? Seth Godin & Russel Brunson & James Wedmore

Bio:

Russell Nohelty is a USA Today Bestselling author, speaker, and six-figure creative entrepreneur. He's raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com.

How to Build & Monetize Your Relationships with Your Customer Base May 02, 2020

Show notes

Today joining me is John Vuong, we're going to discuss building relationships with your customer base:

Some of the questions include:

What do you mean by building relationships?
Is it like dating them?
How do you build relationships at scale?

FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend

I love Ahrefs for amazing link analysis.

FINAL QUESTION 2. Who is the most influential person in marketing today?

Seth Godin

Bio:

John Vuong is the owner and founder of Local SEO Search. He helps small and medium-sized businesses rank on Google and dominate their local market. John puts a strong emphasis on relationships and treats his client's like family, wanting to not only help them rank but to help their business grow and succeed.

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