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Podcast News

Protecting CPM’s in Podcasts: Programmatic Ads & Its Double-Edged Sword — Protecting CPM’s in Podcasts: Programmatic Ads & Its Double-Edged Sword
Latest Industry News & Trends | by Kurt Laufer | 20 Jun 2018
As we’ve watched digital advertising become devalued over the last few years and the adverse impact that national network buys have had on radio, podcast advertising is at the crossroads on protecting CPMS’s. While programmatic ad insertions certainly will drive revenues, the industry must walk a tight-rope to protect rate-integrity, especially when it comes to
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Looking For A New Podcast App? We Have Nearly 40 Listed Here — Looking For A New Podcast App? We Have Nearly 40 Listed Here
Latest Industry News & Trends | by Kurt Laufer | 02 Jun 2018
As most of you know, we are a website targeting ‘newpods’…first-timers looking to experience a podcast for the first-time. Our site allows you to get comfortable with the medium, explore new shows effortlessly by taking them for a test-drive…and then take the next steps as you embrace the medium. Once comfortable, we encourage you to
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New Podcasters Ready to Promote Shows? A Look at Facebook Advertising — New Podcasters Ready to Promote Shows? A Look at Facebook Advertising
Digital Marketing | by Kurt Laufer | 30 May 2018
With social technology expanding every day, it has never been easier to connect with your customers and clients. For content creators, the era of social media allows small content providers to effectively promote and market their podcasts in an economical way to a very targeted demo, ultimately incrementally growing your listener base. For independents, entering
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Welcome to Version 2.0 of TopPodcast.com – Your ‘At Work’ Podcast Listening Network — Welcome to Version 2.0 of TopPodcast.com – Your ‘At Work’ Podcast Listening Network
90 for 90: #TopPodcast Picks | by Kurt Laufer | 09 May 2018
What a great first year it’s been for TopPodcast.com. Thank you to the 125,000 users of our site…something we are grateful for. Our site continues to incrementally grow in a way that even has surprised us. Apparently Google loves us when it comes to organic podcast show discovery…and ultimately, our goal is to drive discovery
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The Rise of Native Advertising Bodes Well for the Podcasting Industry — The Rise of Native Advertising Bodes Well for the Podcasting Industry
Latest Industry News & Trends | by Kurt Laufer | 05 May 2018
Native advertising, sponsored content marketing, and branded content are used interchangeably within the digital advertising industry. It’s a powerful form of advertising that drives consumer reaction and drives activation. But how often are you hearing podcast advertising interchanged within this digital portfolio pool? The answer…not enough! The rise and embracing of native advertising should provide
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The #TopPodcast Research Center Is Open For Business — The #TopPodcast Research Center Is Open For Business
Latest Industry News & Trends | by Kurt Laufer | 04 May 2018
Who doesn’t want a one-stop shop when it comes to the vast amount of industry analytic tools & data available, especially the industry insiders & audio sales executives that need information quickly. That’s why #TopPodcast has incorporated the most relevant digital audio data compiled and distributed by the power players in the digital research world,
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What’s More Important to an Advertiser: Sales Results or Industry Accepted Measurements?

Latest Industry News & Trends | by Kurt Laufer | 15 Apr 2018

Let’s, for once, look at Podcast Advertising strictly from the clients POV and not from the perspective of the IAB (Internet Architecture Board) or any other Agency that holds podcast measurement on a pedestal beyond any other digital medium. As the IAB states in their Podcast Ad Metrics Guidelines, “Podcast audiences represent a growing segment

A Courtship In The Making? HowStuffWorks & Panoply Team Up with Powerful Ad Targeting Marketplace

Analytics & Data | by Kurt Laufer | 19 Mar 2018

Last week, it was announced that Panoply & HowStuffWorks (HSW) have created a “Podcast Distribution and Monetization Partnership”. Could this be the first step in what could be a future mega-partnership betwene these two premiere podcast networks? Only time will tell. But the move is certainly a game-changing one for both networks and and another

How A Podcast Will Make Your Small Business Stand Out — How A Podcast Will Make Your Small Business Stand Out
Advertiser Success Stories | by Kurt Laufer | 11 Mar 2018
Whether you’re a lawyer, an accountant, or someone that’s simply selling widgets via an e-commerce site, it’s imperative to be relevant, both online and within the industry you work within. Building relevancy, as an authoritative subject matter expert is contingent upon how you market yourself. And remember, perception is reality! A Consistent Podcast Adds Immediate
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The Instersection of Digital Marketing & Podcast Advertising – Not an Oxymoron Anymore — The Instersection of Digital Marketing & Podcast Advertising – Not an Oxymoron Anymore
Latest Industry News & Trends | by Kurt Laufer | 12 Feb 2018
Do opposites attract? Psychologists say that couples who are too similar to each other are less likely to last. When it comes to digital marketing and podcasting, the collision course has been very complicated. Why So Complicated? The digital buying community, more often than not, perceives podcasting as the opposite of the digital medium…associating podcast
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