Podcast News

Turning Your Business Blog Into A Podcast…It’s Transferable!

Turning Your Business Blog Into A Podcast…It’s Transferable!

Business | by Kurt Laufer | 19 Jan 2018

While podcasting is not the newest marketing platform on the block, its growth trajectory is explosive — and interest in the platform continues to grow. It is catching the eyes of business & brands. Inviting colleagues, leaders, and influencers to speak on a business podcasts is common practice. You’ll find everything from parenting and religion

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Apple’s Podcast Analytics: What Industry Experts Are Saying After Seeing Them

Apple’s Podcast Analytics: What Industry Experts Are Saying After Seeing Them

Analytics & Data | by Kurt Laufer | 01 Jan 2018

Publishers and advertisers have long awaited Apple to finally divulge ‘inside information’ about individual podcast analytics, and the consumption habits of those that listen to them. Finally, content creators can finally see data about when listeners stopped listening to a particular episode. Additionally, podcast advertisers always wanted to know if people are listening to the

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Nielsen Validates the Power of a Podcast Advertising: Host-Read Ads Outperform Pre-Roll In Driving Purchase Intent

Nielsen Validates the Power of a Podcast Advertising: Host-Read Ads Outperform Pre-Roll In Driving Purchase Intent

Latest Industry News & Trends | by Kurt Laufer | 13 Dec 2017

Another study continues to validate why major brands are pivoting to podcast advertising, which was highlighted earlier this week in Inside Radio. Bottom line, the study demonstrated the power of host-read ads which are providing ‘the ultimate referral’ for brands. According to a study from the ‘Nielsen Digital Media Lab’: 70% of those exposed to podcast advertising

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Top Political Podcasts Like Pod Save America Bring Balance To Current Tribalistic Political Environment

Top Political Podcasts Like Pod Save America Bring Balance To Current Tribalistic Political Environment

Latest Industry News & Trends | by Kurt Laufer | 29 Nov 2017

Operating in an era of unprecedented political divisiveness, the podcast industry is delivering balance to an audio platform that was formerly owned, pre-Trump, by the conservative right.  Since last years Presidential election, more than 1,600 political podcasts have launched. You heard correctly…one-thousand, six hundred. And obviously, a majority of these shows have tried to counter-punch

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Entercom’s Pact with ‘Cadence13’ Changes Podcast Trajectory for CBS Radio’s Talent

Entercom’s Pact with ‘Cadence13’ Changes Podcast Trajectory for CBS Radio’s Talent

Digital Marketing | by Kurt Laufer | 06 Nov 2017

It will be a new day for CBS Radio and their podcast platform, pending final Justice Department approval (expected November 17) with their merger with Entercom. And let’s just say it’s an unprecedented opportunity for Entercom to harness the personalities and assets CBS Radio delivers. With iconic spoken word stations across the country, formats that

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#TopPodcast.com – Reverse Engineered For Those That Haven’t Explored A Podcast Yet

#TopPodcast.com – Reverse Engineered For Those That Haven’t Explored A Podcast Yet

Latest Industry News & Trends | by Kurt Laufer | 18 Sep 2017

A great mastermind once said that whenever you introduce a new product it’s better to reverse-engineer it from the position of the consumer…rather than create something that ‘you think’ the consumer will want. Thank you Steve Jobs. Simplifying Podcast Discovery With One Click Listening No iTunes? No App? No Problem…Listen Immediately! #TopPodcast delivers simplicity to a

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How Stuff Works Latest Podcast Company To Round Up New Funding

How Stuff Works Latest Podcast Company To Round Up New Funding

Latest Industry News & Trends | by Kurt Laufer | 11 Sep 2017

And the hits keep coming for the podcast industry. All signs are GO! Last week, the creators behind “Stuff You Should Know” raised $15 million from the Raine Group. As Recode clearly summed up last week: It’s the latest indicator that at least some investors think there’s a lot of upside to podcasting, which to

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More Than A One-Trick Pony When It Comes To Podcast Advertising

More Than A One-Trick Pony When It Comes To Podcast Advertising

Analytics & Data | by Kurt Laufer | 10 Sep 2017

For businesses, one of the most significant elements we bring to the podcast industry is a digital marketer’s mindset. Our team understands integrated strategy & we know how brands are executing multi-attributions channels on that side of the table. Many in the podcast industry simply stick to what they know best…selling stand-alone podcast ads. And

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Hyper-Local Podcast Festivals Drive Regional Discovery, Like the Philly Podcast Festival

Hyper-Local Podcast Festivals Drive Regional Discovery, Like the Philly Podcast Festival

Latest Industry News & Trends | by Kurt Laufer | 17 Jul 2017

As people incrementally continue to discover and embrace the podcast industry, we’re seeing events and festivals pop up all over the country. These ‘localized’ events provide an opportunity for those that have never listened to a podcast to learn what all this podcasting fuss is all about. LOCAL FESTIVALS DRIVE REGIONAL DISCOVERY The publicity that

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10 Trends That Make The Podcast Medium Great Again

10 Trends That Make The Podcast Medium Great Again

Analytics & Data | by Kurt Laufer | 10 Jul 2017

Wow, we’re already half-way through 2017 and it has already been a ‘HUGEEE’ year for on-demand audio as publishers continue to fight for your loyalty & listenership. We’re likely to see more industry consolidation too, which ultimately should make your choice of discovery easier. The team at TopPodcast.com wanted to take a moment and review,

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