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Podcast News

NPR: An ‘Authentic’ News Gathering Organization That Has Always Leaned In

NPR: An ‘Authentic’ News Gathering Organization That Has Always Leaned In

Advertiser Success Stories | by Kurt Laufer | 30 Oct 2018

When it comes to the podcasting industry, you’re going to hear the word authentic used over and over and over again! So what does this have to do with a podcasting article?  Read on… The Word Authentic Means Everything To A Podcaster & Publisher The word ‘authentic’ is used often used when it comes to

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Got Podcast? TopPodcast.com Will Give Independent Podcasters A Louder Voice

Got Podcast? TopPodcast.com Will Give Independent Podcasters A Louder Voice

Latest Industry News & Trends | by Kurt Laufer | 09 Oct 2018

Are you working to find a way to drive people to discover your podcast? Have you been growing your show incrementally? If so, we want you to become a part of the TopPodcast Independent Podcast Network. In the coming months, you’ll see a listing of Independent Podcasters on the primary navigation bar of our website.

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The “Lean In” Listening Experience Makes Podcasting Ads Uniquely Different

The “Lean In” Listening Experience Makes Podcasting Ads Uniquely Different

Advertiser Success Stories | by Kurt Laufer | 20 Sep 2018

Everyday, decision makers are faced with driving sales and justifying ROI. Measuring attribution is one of the more painful tasks marketers face every day. Additionally, the vast choices they have as to where to allocate their advertising dollars is daunting. Their in-box fills up weekly with dozens of emails from digital companies saying that they

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The Power of Podcasts Deliver Unblockable Ads & Higher ROI

The Power of Podcasts Deliver Unblockable Ads & Higher ROI

Advertiser Success Stories | by Kurt Laufer | 13 Sep 2018

An ad-free internet is coming. It creates quite the paradox, as the internet has so far sustained itself largely on advertising revenues. Up 94% in the past year, close to a third of all smartphone owners block ads that drive the production and distribution of free content. Content consumption is not shrinking by any means

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TopPodcasts for Kids? Podcast Networks Are Betting Kids Will Listen!

TopPodcasts for Kids? Podcast Networks Are Betting Kids Will Listen!

Kids & Family | by Kurt Laufer | 01 Sep 2018

As podcasters try to stand out in the ever-crowded world of on-demand audio, a unique niche is taking shape within the industry. Podcasts targeting children.  Granted, kids are a previously ‘untargeted demographic’, however, podcast networks see an opportunity previously viewed as irrelevant. Podcasts: A Guild-Free Alternative for Kids As the New York Times mentioned in

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E-Commerce Explosion A Dream Come True for Podcast Advertising

E-Commerce Explosion A Dream Come True for Podcast Advertising

Advertiser Success Stories | by Kurt Laufer | 01 Aug 2018

Digital advertising has long held significant advantages over traditional advertising mediums because of its ability to geo-target by location, age, demo, etc. Conversely, podcast advertising wasn’t built on the back of targeting, despite the fact that ads can be auto-inserted into podcasts. Targeting is Evolving, Especially with Long-Tail Podcasts Yes, scaling campaigns on a very

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TopPodcast.com Advocates for Unbiased, Hassle Free Podcast Discovery for Independents & Advertisers

TopPodcast.com Advocates for Unbiased, Hassle Free Podcast Discovery for Independents & Advertisers

Latest Industry News & Trends | by Kurt Laufer | 18 Jul 2018

Just sit around the podcast industry for a week or two and it’s a matter of time until the next big thing comes along. From discovery, to search, to premium services…it can be daunting as newcomers (newpods) venture to dabble within the industry. Here at TopPodast.com, we don’t require anyone to register or log-in, AND

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The Striking Similarities Between the Craft Beer & Podcast Industry: Paralyzing Choices

The Striking Similarities Between the Craft Beer & Podcast Industry: Paralyzing Choices

Latest Industry News & Trends | by Kurt Laufer | 05 Jul 2018

The current podcasting environment, and all the choices within it, surprisingly has many parallels to the craft beer industry. As we continue embarking on what seems to be the golden age for podcasting, the industry itself is going through many of the same growing pains that the craft brewing industry has already experienced. As some

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Protecting CPM’s in Podcasts: Programmatic Ads & Its Double-Edged Sword

Protecting CPM’s in Podcasts: Programmatic Ads & Its Double-Edged Sword

Latest Industry News & Trends | by Kurt Laufer | 20 Jun 2018

As we’ve watched digital advertising become devalued over the last few years and the adverse impact that national network buys have had on radio, podcast advertising is at the crossroads on protecting CPMS’s. While programmatic ad insertions certainly will drive revenues, the industry must walk a tight-rope to protect rate-integrity, especially when it comes to

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Looking For A New Podcast App? We Have Nearly 40 Listed Here

Looking For A New Podcast App? We Have Nearly 40 Listed Here

Latest Industry News & Trends | by Kurt Laufer | 02 Jun 2018

As most of you know, we are a website targeting ‘newpods’…first-timers looking to experience a podcast for the first-time. Our site allows you to get comfortable with the medium, explore new shows effortlessly by taking them for a test-drive…and then take the next steps as you embrace the medium. Once comfortable, we encourage you to

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