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Podcast News

Podcasts are Going Mainstream.

Podcasts are Going Mainstream.

Latest Industry News & Trends | by Jason Peters | 30 Sep 2019

In September of 2006, the third season of The Office premiered on NBC, that season went on to win an Emmy and a Peabody Award. September 2019, Pam Fischer and Angela Kinsey of The Office unveiled just the trailer for their new podcast titled “Office Ladies.” With just the four minute trailer uploaded, the show

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What is a True Crime Podcast?

What is a True Crime Podcast?

WhatTheLauf Weekly | by Jason Peters | 19 Sep 2019

Resembling television studios scrambling to produce sitcoms in the 1990’s, the podcast industry is scrambling to find the newest True Crime Podcast. The True Crime Genre has grown into a powerhouse following the successes of shows like Serial. The podcast series “Serial” is synonymous with the podcast genre, it was so popular that HBO is

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The Advantages of the Audio Medium

The Advantages of the Audio Medium

Podcaster In-Focus | by Jason Peters | 09 Sep 2019

Podcasts are often considered a newer medium. However, I’m a firm believer that podcasts were the obvious next step for audio as a medium. In adolescence, it was not uncommon for my mom to listen to her soap operas over the radio, nor was it uncommon for my dad to listen to a weak signalled

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How to Make your Podcast Stand Out

How to Make your Podcast Stand Out

Podcast Advertising Center | by Jason Peters | 30 Aug 2019

With the wealth of content being produced each and everyday, podcasters and producers nationwide are looking for ways to stand out. Everyone wants to create the next big thing. Companies want to have the next big “True Crime” Podcast, but also want to be ahead of the curve. How can you make your podcast stand

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How to Monetize a Podcast

How to Monetize a Podcast

Digital Marketing | by Jason Peters | 22 Aug 2019

What happens with all internet based entities has finally happened to podcasts, after years of people screaming “how can we make money off this?” multiple revenue streams have showed face. Many of these terms will be familiar, as podcasts are now being regarded as content worth paying for. These are the same ways that radio

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Apple Updated Its Categories & Subcategories – It’s a Big Deal

Apple Updated Its Categories & Subcategories – It’s a Big Deal

Latest Industry News & Trends | by Jason Peters | 15 Aug 2019

For a few days early in August 2019, Apple took down their category classifications because they were making an update. Podcasters waited with bated breath anticipating what the changes could possibly be. Would it be better? Would it be worse? What’s Changed? As the podcast wars between Spotify and Apple grow more contentious, content creators

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Podcaster Tips – Defining Your Podcast

Podcaster Tips – Defining Your Podcast

WhatTheLauf Weekly | by Jason Peters | 07 Aug 2019

If you’re anything like me, you get asked to explain what your podcast is about often. The majority of the population is just being introduced to the medium of podcasting, it is up to you to be able to explain your podcast to the best of your ability. So, what type of podcast do you

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Custom Branded Podcasts Becoming A Must-Use Tool for Brands

Custom Branded Podcasts Becoming A Must-Use Tool for Brands

Advertiser Success Stories | by Kurt Laufer | 05 Dec 2018

If you have been living in a cave, you haven’t noticed that many major brands are starting to branch out into podcasting in a big way. Podcasts are a natural medium for branding, and their narrative style is appealing to many brands that are interested in driving higher social engagement with consumers. In terms of

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Podcast Advertising Works Because It’s the Ultimate Referral

Podcast Advertising Works Because It’s the Ultimate Referral

Latest Industry News & Trends | by Kurt Laufer | 30 Nov 2018

For brands looking for the ‘secret sauce’ in connecting with an audience, look no further than Podcast Advertising.  Essentially, it’s the ‘purest form of native content’ on the market. And in a world that’s becoming more and more diluted with digital advertising ‘trash’, podcast advertising is starting to take hold amongst some of the most

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Looking for Many of the Top Podcast Publishers & Their Shows? Find Them Here!

Looking for Many of the Top Podcast Publishers & Their Shows? Find Them Here!

Latest Industry News & Trends | by Kurt Laufer | 10 Nov 2018

In our #TopPodcast Publisher zone, you’ll discover the industries top content curators and easy access to effortless discovery of their shows. You can literally listen with one click. From PodcastOne, to audioBoom, to Midroll, to NPR…we make it easy for you to find the major players…and the shows they push out. Visit our #TopPodcast Publisher

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