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Podcast News

The Advantages of the Audio Medium

The Advantages of the Audio Medium

Podcaster In-Focus | by Jason Peters | 09 Sep 2019

Podcasts are often considered a newer medium. However, I’m a firm believer that podcasts were the obvious next step for audio as a medium. In adolescence, it was not uncommon for my mom to listen to her soap operas over the radio, nor was it uncommon for my dad to listen to a weak signalled

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How to Make your Podcast Stand Out

How to Make your Podcast Stand Out

Podcast Advertising Center | by Jason Peters | 30 Aug 2019

With the wealth of content being produced each and everyday, podcasters and producers nationwide are looking for ways to stand out. Everyone wants to create the next big thing. Companies want to have the next big “True Crime” Podcast, but also want to be ahead of the curve. How can you make your podcast stand

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How to Monetize a Podcast

How to Monetize a Podcast

Digital Marketing | by Jason Peters | 22 Aug 2019

What happens with all internet based entities has finally happened to podcasts, after years of people screaming “how can we make money off this?” multiple revenue streams have showed face. Many of these terms will be familiar, as podcasts are now being regarded as content worth paying for. These are the same ways that radio

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Apple Updated Its Categories & Subcategories – It’s a Big Deal

Apple Updated Its Categories & Subcategories – It’s a Big Deal

Latest Industry News & Trends | by Jason Peters | 15 Aug 2019

For a few days early in August 2019, Apple took down their category classifications because they were making an update. Podcasters waited with bated breath anticipating what the changes could possibly be. Would it be better? Would it be worse? What’s Changed? As the podcast wars between Spotify and Apple grow more contentious, content creators

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Podcaster Tips – Defining Your Podcast

Podcaster Tips – Defining Your Podcast

WhatTheLauf Weekly | by Jason Peters | 07 Aug 2019

If you’re anything like me, you get asked to explain what your podcast is about often. The majority of the population is just being introduced to the medium of podcasting, it is up to you to be able to explain your podcast to the best of your ability. So, what type of podcast do you

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Custom Branded Podcasts Becoming A Must-Use Tool for Brands

Custom Branded Podcasts Becoming A Must-Use Tool for Brands

Advertiser Success Stories | by Kurt Laufer | 05 Dec 2018

If you have been living in a cave, you haven’t noticed that many major brands are starting to branch out into podcasting in a big way. Podcasts are a natural medium for branding, and their narrative style is appealing to many brands that are interested in driving higher social engagement with consumers. In terms of

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Podcast Advertising Works Because It’s the Ultimate Referral

Podcast Advertising Works Because It’s the Ultimate Referral

Latest Industry News & Trends | by Kurt Laufer | 30 Nov 2018

For brands looking for the ‘secret sauce’ in connecting with an audience, look no further than Podcast Advertising.  Essentially, it’s the ‘purest form of native content’ on the market. And in a world that’s becoming more and more diluted with digital advertising ‘trash’, podcast advertising is starting to take hold amongst some of the most

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Looking for Many of the Top Podcast Publishers & Their Shows? Find Them Here!

Looking for Many of the Top Podcast Publishers & Their Shows? Find Them Here!

Latest Industry News & Trends | by Kurt Laufer | 10 Nov 2018

In our #TopPodcast Publisher zone, you’ll discover the industries top content curators and easy access to effortless discovery of their shows. You can literally listen with one click. From PodcastOne, to audioBoom, to Midroll, to NPR…we make it easy for you to find the major players…and the shows they push out. Visit our #TopPodcast Publisher

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NPR: An ‘Authentic’ News Gathering Organization That Has Always Leaned In

NPR: An ‘Authentic’ News Gathering Organization That Has Always Leaned In

Advertiser Success Stories | by Kurt Laufer | 30 Oct 2018

When it comes to the podcasting industry, you’re going to hear the word authentic used over and over and over again! So what does this have to do with a podcasting article?  Read on… The Word Authentic Means Everything To A Podcaster & Publisher The word ‘authentic’ is used often used when it comes to

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Got Podcast? TopPodcast.com Will Give Independent Podcasters A Louder Voice

Got Podcast? TopPodcast.com Will Give Independent Podcasters A Louder Voice

Latest Industry News & Trends | by Kurt Laufer | 09 Oct 2018

Are you working to find a way to drive people to discover your podcast? Have you been growing your show incrementally? If so, we want you to become a part of the TopPodcast Independent Podcast Network. In the coming months, you’ll see a listing of Independent Podcasters on the primary navigation bar of our website.

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