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Podcast News

Will Ferrell’s Podcast Company & iHeartMedia Sign an Extensive Deal

Will Ferrell’s Podcast Company & iHeartMedia Sign an Extensive Deal

WhatTheLauf Weekly | by Jason Peters | 16 Oct 2019

Day by day, the podcast industry grows more and more fascinating. In a previous article we discussed the fact that Podcasts are becoming more mainstream. Visibility and understanding of the podcast medium are on the rise, so media companies are throwing serious money at major talent. It was announced that Will Ferrell has begun his

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Tips for Marketing Your Podcast.

Tips for Marketing Your Podcast.

Management and Marketing | by Jason Peters | 11 Oct 2019

There is no simple template labelled “How to Podcast.” Some people podcast as a hobby, others as a career, most people are somewhere in between. There are thousands of aspiring podcasters trying to break through to the public. Here are some tips on how to market your podcast series. Think Entrepreneurially Whether you run a

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Podcasts are Going Mainstream.

Podcasts are Going Mainstream.

Latest Industry News & Trends | by Jason Peters | 30 Sep 2019

In September of 2006, the third season of The Office premiered on NBC, that season went on to win an Emmy and a Peabody Award. September 2019, Pam Fischer and Angela Kinsey of The Office unveiled just the trailer for their new podcast titled “Office Ladies.” With just the four minute trailer uploaded, the show

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What is a True Crime Podcast?

What is a True Crime Podcast?

WhatTheLauf Weekly | by Jason Peters | 19 Sep 2019

Resembling television studios scrambling to produce sitcoms in the 1990’s, the podcast industry is scrambling to find the newest True Crime Podcast. The True Crime Genre has grown into a powerhouse following the successes of shows like Serial. The podcast series “Serial” is synonymous with the podcast genre, it was so popular that HBO is

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The Advantages of the Audio Medium

The Advantages of the Audio Medium

Podcaster In-Focus | by Jason Peters | 09 Sep 2019

Podcasts are often considered a newer medium. However, I’m a firm believer that podcasts were the obvious next step for audio as a medium. In adolescence, it was not uncommon for my mom to listen to her soap operas over the radio, nor was it uncommon for my dad to listen to a weak signalled

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How to Make your Podcast Stand Out

How to Make your Podcast Stand Out

Podcast Advertising Center | by Jason Peters | 30 Aug 2019

With the wealth of content being produced each and everyday, podcasters and producers nationwide are looking for ways to stand out. Everyone wants to create the next big thing. Companies want to have the next big “True Crime” Podcast, but also want to be ahead of the curve. How can you make your podcast stand

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How to Monetize a Podcast

How to Monetize a Podcast

Digital Marketing | by Jason Peters | 22 Aug 2019

What happens with all internet based entities has finally happened to podcasts, after years of people screaming “how can we make money off this?” multiple revenue streams have showed face. Many of these terms will be familiar, as podcasts are now being regarded as content worth paying for. These are the same ways that radio

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Apple Updated Its Categories & Subcategories – It’s a Big Deal

Apple Updated Its Categories & Subcategories – It’s a Big Deal

Latest Industry News & Trends | by Jason Peters | 15 Aug 2019

For a few days early in August 2019, Apple took down their category classifications because they were making an update. Podcasters waited with bated breath anticipating what the changes could possibly be. Would it be better? Would it be worse? What’s Changed? As the podcast wars between Spotify and Apple grow more contentious, content creators

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Podcaster Tips – Defining Your Podcast

Podcaster Tips – Defining Your Podcast

WhatTheLauf Weekly | by Jason Peters | 07 Aug 2019

If you’re anything like me, you get asked to explain what your podcast is about often. The majority of the population is just being introduced to the medium of podcasting, it is up to you to be able to explain your podcast to the best of your ability. So, what type of podcast do you

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Custom Branded Podcasts Becoming A Must-Use Tool for Brands

Custom Branded Podcasts Becoming A Must-Use Tool for Brands

Advertiser Success Stories | by Kurt Laufer | 05 Dec 2018

If you have been living in a cave, you haven’t noticed that many major brands are starting to branch out into podcasting in a big way. Podcasts are a natural medium for branding, and their narrative style is appealing to many brands that are interested in driving higher social engagement with consumers. In terms of

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