Your Virtual Upline Podcast

Latest Episodes:

70: Should you be using a Facebook Personal Profile or Business Page? Nov 28, 2017

Show notes

In this episode we will be talking about whether you should be using a Facebook Personal Profile or a Business Page for your network marketing business. This is a hot topic right now in our profession, and I know there are many differing opinions on what you should be doing.

One of the reasons this is such a hot topic is because Facebook is starting to crack down on people that are overly promotional and using their profile to sell. As a result, a lot of network marketers are afraid to use their personal profile. So, does that mean you should completely shift your focus to a Business Page for your business?

Here's my answer: absolutely not.

However, you do need to be smarter about your approach. The number one goal for Facebook is to improve the user experience. When Network Marketers are spammy with their approach and cold pitch hundreds of people from their personal profile, they get in the way of that goal.

Here's the key to successful marketing on Facebook and what will keep you out of trouble: DON'T BE AN INFOMERCIAL. What does that mean? It means you need to learn to create content on Facebook that isn't just about you selling all the time, and actually adds value to other people. The three things I always teach people to do with their content are; educate, entertain, and empower.

The majority of your content that you create should have nothing to do with your specific network marketing company. Most of your "selling" and "recruiting" is going to happen behind the scenes through private conversations. This is what is often referred to today as 'curiosity marketing'. It's understanding that if you can add value to others with your content, you'll build a bigger audience and that will lead to more sales and recruits.

I didn't create this episode to instill fear of getting your profile shut down - but I want you to to be educated. I want you to understand that we have a responsibility as a profession to be better about the way we use Facebook. If you are educated and smarter about your approach, you will not only be safe longterm, but you will be leveraging social media to help you create real results.

If you are interested in staying on top of what's working TODAY when it comes to marketing on social media, head to LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

69: Purpose Driven Prospecting Nov 23, 2017

Show notes

In this episode we will be talking about purpose driven prospecting. Many people in network marketing initially struggle with fear and a lack of confidence, which makes it difficult to create deep and meaningful connections with prospects.

Here's what makes Purpose Driven Prospecting different... it's sharing WHY you do what you do, before you share WHAT you do, or HOW it's different. Most people in network marketing do the exact opposite. When you learn how to lead with WHY, it becomes a total game changer for your results.

Purpose Driven Prospecting will help you start getting the attention of people in a totally different way, help you start making much deeper and more meaningful connections with people, and create loyal life-long clients and business partners for you. It is based on you being clearly able to communicate and lead with your WHY when speaking to a prospect.

When you learn to present your products and opportunity this way, people will start looking at what you do in a totally different way.

Humans aren't logical beings - we're emotional beings. We don't make decisions based off of facts and figures, we make decisions emotionally. Once you learn how to put words to your WHY, you'll be speaking directly to the emotional decision making part of your prospect's brain.

Everyone of you has a WHY - some sort of deep-seated purpose, a cause or belief that is the source of your passion and inspiration. You may not know it yet, or know how to put it into words, but it's there.

Very few people can clearly articulate WHY they do what they do, and you need to start looking at your business as simply a vehicle that allows you to live out your purpose or WHY.

Head to LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

68: Should You Be Using LinkedIn for Your Network Marketing Business? Oct 27, 2017

Show notes

In this episode we will be talking about the role of LinkedIn in your network marketing business. Whether you have never tried using LinkedIn for network marketing or you are looking to increase your LinkedIn prospecting skills, this episode will help guide you to optimize your results.

People are on LinkedIn to network and find business opportunities. If you are looking to reach higher quality recruits, LinkedIn is the perfect place to be prospecting. In order to optimize results, it's important to be strategic.

One of the biggest mistakes I see with prospecting on LinkedIn is people setting up their profiles in a way that raises resistance with prospects. You need to assume that people already have a negative perception of network marketing, so you need to sell yourself and demonstrate value. People don't want to join companies, they want to join other people.

LinkedIn has so many incredible features that we can utilize to help us find our target market with just a few clicks. You can do advanced searches for people based on industry, area, company, position, and more. This will help you find connections and common ground with people to start a conversation with them.

In your initial message, don't "pitch them" or send a link to whatever you have. Start a conversation and reference WHY you connected with them. I cannot stress enough how important is is to lead with the opportunity and NOT the product.

After you start messaging with someone, get them off of LinkedIn and on the phone. The goal when prospecting on any social media platform is to get them off of social media ASAP. It may be uncomfortable for some people, but it is necessary if you want to make real connections.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

67: The 4 Mental Enemies Of Success Oct 23, 2017

Show notes

In this episode I'll be mixing things up a little bit. I am sharing a recording of a training that I created way back when I first started working on Your Virtual Upline called the Four Mental Enemies of Success.

Understanding the philosophies of this business is critical for your success. Unless you change your mindset, there is no amount of "how to's" that are going to offer a real solution for you.

Let's face it: there are SO many obstacles in this business. However, dealing with these obstacles and roadblocks becomes so much easier once you have an awareness of the Four Mental Enemies of Success. Every leader in this industry deals with these enemies every single day, and you're going to need to learn to include them as an eventual part of your success.

The first enemy is rejection. More people are going to tell you no than yes. We have expectations on what we think people are going to do and say, and that's when we run into problems.

The second is deception. People are going to lie INCLUDING your friends and family. People will say they're interested and ready to commit, but not everyone is ready to take the plunge and change their life. What you need to focus on is moving forward.

The third is apathy. This business starts as a numbers game and evolves into a people business where you develop relationships. It's easy to sit back and come up with excuses for yourself, but you need to delve into what is difficult and push yourself to be the absolute best.

The fourth is attrition. Don't expect to continuously hit grand slams, but focus on stringing together a bunch of singles.

Once you push through these enemies, your business will see the results. Success will prove to be a matter of just hanging on long after others have let go.

Head to LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

66: Lessons on Business and Life from my Newborn Son Oct 19, 2017

Show notes

In this episode we're going to talk about possibilities and how to make sure your life is going in direction that you desire. Entrepreneurial people, especially in the network marketing industry, can frequently lose direction and find themselves feeling helpless and hopeless.

With the recent arrival of Baby Greyson, I've been thinking and reflecting a lot more about the miracle of life. Many people spend their entire lives hoping to hit the lottery; what they don't realize is that they've already won the biggest lottery of their life by just being here.

Yet, as wonderful as this is, many of us still struggle. We struggle to find our way and ourselves, and we feel totally stuck. I look at my newborn son in my arms and my greatest wish for him is that he never fall victim to this mentality. That he never trades his hopes and dreams for compromises or settles for what other people tell him he "should" be doing.

You can literally accomplish anything you want in life. If you're willing to believe it's possible and work long and hard for it, you can and WILL make it happen.

It's never too late to start living the life that you deserve. Most people allow their lives to simply happen to them: they float along, wait, and react. That's no way to live your life. You were born for a purpose; the potential for fulfilling your purpose is already inside you. You just have to take the time to discover your own unique purpose.

I promise you it won't be easy, but I also promise you that it WILL be worth it.

Head to LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

65: Are You an Accidental Leader? Oct 09, 2017

Show notes

In this episode we're going to be talking about leadership; more specifically, accidental and intentional leadership. Whether you have a team of 1 of 1,000 you have a responsibility to lead. One of the biggest problems I see in network marketing is people falling into the role of an accidental leader. If you lack the necessary leadership skills and ability, your team will never continue to grow.

If you want to see your team grow and be successful, you need to start making the shift from being an "Accidental Leader" to practicing "Intentional Leadership".

Intentional leadership is a very clearly defined, structured process that facilitates your own growth as a leader, as well as help you identify and develop other leaders on your team. Itʼs a hands on process and at times can feel like a lot of work, but itʼs whatʼs necessary for you to develop other strong leaders on your team.

To start providing them clear direction on what they should be doing, and helping them understand what it really means to be a leader. People need clear direction and support to thrive and grow. And if you donʼt provide that for them, theyʼll go find it somewhere else.

There are three main areas of focus for intentional leadership that we are discussing today: how to lead yourself, identifying the right people to work with on your team, and how to develop these people into independent leaders.

Start leading yourself better, find the right people to work with, and be INTENTIONAL about the way you lead them.

Interested in learning more about the 4 Phases of Intentional Leadership? Head to

LegacyLeadershipAcademy.com to enter your name and email to be placed on the waitlist.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

64: The Journey from Success to Significance Sep 16, 2017

Show notes

In this episode we're going to talk about how to make the shift from success to significance in your network marketing business. When most people start their network marketing business, their initial goal is freedom: financial freedom, lifestyle freedom and time freedom. But if you never grow past that and evolve into something more, you will probably find that this will not be enough to fulfill you. Freedom is not enough.

Everyone has a WHY: a deep-seated purpose, cause or belief that can be a tremendous source of your passion and inspiration. Even if you don't know what it is or how to express it in words, you have one.

Happiness comes from WHAT we do, fulfillment comes from WHY we do it. We don't necessarily find happiness in our jobs every day, but we can still feel fulfilled by our work if it makes us feel part of something bigger than ourselves.

There are two ways to prospect. One, you can aimlessly shoot for everyone, hoping that you'll find something that fits with someone to get them to say yes.

Two, you can prospect with purpose and intention - being clear in your communication and going straight for people that fit your same vision. When you use the Purpose Drive Prospecting and share your WHY first in a conversation or presentation, you speak directly to your prospects limbic, decision making center of their brain.

We have to stop focusing on money and material things as our end goal in the network marketing business. We need to shift our focus towards aligning our minds with our hearts, so that we may be the change that we seek in the world.

Head to www.LegacyLeadershipAcademy.com to enroll in the Legacy Leadership Academy.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help!

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

63: How to Overcome Your Fear of Self-Promotion on Social Media Sep 06, 2017

Show notes

In this episode we're going to talk about how to overcome your fear of self-promotion on social media. Almost anyone in network marketing can tell you that putting yourself out there is a vital aspect of the business, but most people struggle with this because they have fear of self-promotion.

This fear can come from different places, but we all deal with it. You might ask yourself: "What makes me credible to teach others and share my advice?" Your degree, background, rank, or commission check have nothing to do with it. There are 3 primary things that will make you credible to teach others: The CONNECTION you have with people, the VALUE that you provide, and your CONSISTENCY.

Understand that no one else can teach a topic the way that you do: how you think about it, explain it, your life stories and research. Don't water yourself down thinking that someone else wonʼt be able to take the "real you." Itʼs your willingness to be authentic and unapologetically yourself that will make you stand out.

Thereʼs 2 primary motivating forces in life: love and fear. When youʼre living in fear, you pull back from life, afraid to take action and put yourself out there. When youʼre operating from love, everything is different. You are open to all the life has to offer with passion, excitement and enthusiasm.

For many of you the issue isnʼt just a fear of failure or of being judged - itʼs actually a fear of success. Deep down you donʼt feel worthy of success and it scares you to death. You just have to have the courage to put yourself out there and get started.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help! If you're interested in registering for my free Facebook training next week you can do so at the link below!

Free Facebook Training - Wednesday September 13th 9:00 PM EST -

BobHeilig.com/FacebookTraining

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

62: The Pain of Waking Up vs. Staying Asleep Aug 30, 2017

Show notes

This week I'm announcing a big change-up in the podcast. A majority of the previous episodes and trainings have been applicable to all different types of entrepreneurs. Now, I'm shifting the focus towards solely the Network Marketing profession. There will be TWO brand new episodes filled with original content EVERY week. These episodes will focus specifically on how to help you with your network marketing business.

In this episode we're going to talk about the pain of waking up vs. the pain of staying asleep. Many people think that avoiding pain will benefit them in their business, but that couldn't be farther from the truth.

Once you commit to a path and take action, things start to change. And when the Universe knows you're serious, it starts to move right into action with you. This, however, doesn't mean that there won't be pain that will move you out of your comfort zone. Regardless of what we do in life, we will face one of two pains: The Pain of Waking Up or The Pain of Staying Asleep.

When we stay ASLEEP we choose to not examine our lives. There is a quiet longing for something more for ourselves. However, if we make the decision to WAKE UP, we must face an entirely different type of pain. We must face the pain of the growth process and the truth about what we need to do to become better. It is the pain of feeling exposed. If we can accept and embrace these short term pains as good things, that pain turns into long-term joy.

It's the harder and rarer path to follow because none of us consciously wants to choose pain, but we MUST feel that pain if we are to awaken.

Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help! For more great free training like this, make sure you go to www.BobHeilig.com.

How do you like the new format and messaging of the show? Go to iTunes and leave a comment to let me know!

61: Social Media Prospecting Do's and Don'ts Aug 02, 2017

Show notes

In this episode, we discuss prospecting on social media. Many network marketers struggle with this task and end up spending hours of time and effort with no results.

The number one mistake I see network marketers make while prospecting on social media is putting a business offer into their initial message to a prospect before they even know if they are open to it. It gets even worse when a link is included in that initial message. If you are doing that, you need to stop immediately.

So how do we approach prospecting? The copy and paste strategy may have worked years ago, but in today's world you HAVE to make it conversational. Think of it as having a conversation with someone. In your initial message, only say what you would feel comfortable saying to someone face to face.

Whether you're a skilled network marketer or you're just starting out, this episode will benefit your approach to prospecting on social media. People are extremely wary of the internet, which means connecting with people on a personal level is more important than ever. Make those connections first and foremost BEFORE making your offer.

You can find at http://bobheilig.com/SocialMediaScripts a free PDF script guide that will be used and referenced throughout the episode. Hopefully you get a ton of value out of the training, feel free to share the episode with anyone that you think it could help! For more great free training like this, make sure you go to www.BobHeilig.com.

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