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    Business

    Your Virtual Upline Podcast

    Welcome to The Your Virtual Upline Podcast

    For the leader who’s followed every rule, and still feels behind.
    You’ve posted. You’ve pushed. You’ve promoted.

    You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working.
    If your success is costing you your peace — you’re not the problem.

    The system is. And it’s time to break free.

    Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.

    LOVE-LED™ Growth isn’t just a mindset shift.

    It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.

    It’s how your content stops selling, and starts leading.
    It’s how your leadership becomes the strategy.
    It’s how growth starts to feel like peace again.

    Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.

    This isn’t just where your strategy changes.

    This is where you do.
    And your transformation starts right here.

    Advertise
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    • Spotify

    Latest Episodes:
    110: Instagram Stories with Jasmine Star Jul 30, 2019
    Show notes

    Today, I am joined by Jasmine Star, photographer, entrepreneur, and Instagram expert. In this episode, Jasmine and I talk about Instagram Stories, how to effectively use it in your network marketing business, and the best practices you can implement in your own business.

    We are not using Instagram Stories to sell… we use it to build our personal brands

    Facebook has been monumental in changing the way we do business in network marketing.

    However, Instagram has become the most highly effective and fastest growing platform today in the social media world.

    And many network marketers are taking advantage of it!

    Instagram, with its focus on pictures and the telling of stories, allows your customers and prospects to connect and engage with you professionally and personally in ways not possible on other social media platforms.

    In this episode, Jasmine and I focuses on Instagram Stories, why it is so great, why you should use it, and how to use it effectively in building your brand.

    We talk about how to actually create an effective Instagram Story, and Jasmine provides us with the best practices that we can implement in our network marketing business.

    And be ready! Because as have an action plan for you at the end of this episode to help you implement Instagram Stories into your own social media plan for growing your business!


    109: My #1 Strategy for Increasing Network Marketing Retention Jul 08, 2019
    Show notes

    My leadership training program, the Legacy Leadership Academy, will be opening for new members soon! To join the waitlist and be the first to know when the doors open, go to: legacyleadershipacademy.com. Also, join my FREE summer recruiting challenge, the Revive Your Down Line Challenge 2.0, is starting this July 15th. Join me at www.reviveyourdownline.com.

    As a leader, you must understand the importance of focusing on BOTH new acquisition as well as retention on your team. If you focus on retention of current team members too much, your team will eventually become stagnant. If you focus on personal recruiting too much, you'll wind up building a team without any strong independent leaders and get stuck on the treadmill.

    So today, I am going to share my number one strategy for increasing retention on your network marketing team.

    Leaders must understand the importance of focusing on BOTH new acquisition and retention while building their teams

    Without a doubt, retention is a big problem for most network marketers. Some days it feels like your team is a leaky bucket – you're losing team members just as quickly as you're signing on new ones!

    However, retention is the key to unlocking long-term residual income and the eventual freedom that you so crave through your network marketing company! So, as a leader, you must understand the importance of focusing on BOTH acquisition and retention.

    Join me in this episode as I share with you the concept of 'the retention point,' my number one strategy on how to retain people in your team, and the three things that leaders do differently while training new team members that result in higher, long-term retention.


    108: It's the End of Network Marketing as We Know It Jul 01, 2019
    Show notes

    I truly believe that there is a fundamental shift happening inside the network marketing industry. Just a few weeks ago, I hosted some of the best and brightest in network marketing for three days at my live event, the Impact + Growth Summit, and during my keynote, I spoke in depth about how network marketing, as the world has come to know it, is coming to an end.

    The people that were sitting in front of me in the audience represented a new generation of network marketers who are doing things differently. They are not 'out for the next quick sale' or to 'get someone.'

    Instead, these like-minded servant leaders are building their businesses from a place of abundance. They are out to change the world, one person at a time, and create their own movement in the process.

    The solution to scarcity is not abundance, but building your business through legacy leadership.

    I truly believe that the 'scarcity mindset' that so many network marketers operate from is one of the biggest issues in our industry today. However, we as individuals must begin knowing that you have a mission and responsibility to build your network marketing business from a mindset of abundance.

    So, listen up and discover why you are here for a bigger purpose, the power of knowing your self-worth, and why we need to pursue legacy leadership as network marketers.


    107: Do you Struggle with Consistency Jun 18, 2019
    Show notes

    Let's take a moment and talk about the idea of inconsistency and why so many network marketers struggle with consistency in their business.

    The struggle in taking consistent action is coming from a place of unworthiness

    I personally believe that if you struggle with consistency in your business it is actually because you have limiting beliefs about yourself.

    Your problem is NOT lack of time, or your spouse isn't supportive, or the kids won't give you 5 minutes to get your daily work done, or even that your job exhausts you! Nope! Inconsistency in your business actually is born out of issues of your own personal worthiness.

    There are two types of people that experience inconsistency in their business.

    The first type of person only struggles with consistency from time-to-time. Their business and productivity has highs and lows.

    The second type of person finds consistency a constant and daily struggle.

    Join me as I talk more about the role of identity and worthiness and how they impact the success of your business.

    I also share different action plans that you can implement to overcome your own inconsistencies in your business.


    106: Be Grateful for the Failures, the Pain, and the Process Jun 13, 2019
    Show notes

    A couple of weeks ago, I was honored with the privilege of being the first-ever male guest on a podcast called Often Ambitious. In this bonus episode, you'll get a chance to hear this interview.

    Often Ambitious is run by Erika Sheffer and Lindsey Plevyak, two amazing members in our Legacy Leadership Academy community. Erika and Lindsey are incredible leaders in their community who truly embody everything that being a Legacy Leader is all about.

    Everything changed when I stopped focusing on making money and started focusing on impacting and serving others

    Network marketing is not always easy. Although social media may display a never-ending highlight reel of wins, almost anyone who is the beginning stages of their network marketing journey will tell you that there has been some really tough times.

    I'm excited to share with you my personal story of the beginning of my career in Network Marketing, including the low moments, challenges faced, and the values that guided me out of it all.

    We talk about some of the most common issues network marketers face such as the scarcity mindset, perfectionism, and inconsistency. Although tackling these problems can be difficult, adapting a Legacy Leadership mindset can help change the course of your business and your life.

    Join us in this bonus episode and learn more about the impact of mindset, consistency and legacy leadership.

    Subscribe to Erika & Lindsey's podcast, Often Ambitious, here: https://podcasts.apple.com/us/podcast/often-ambitious-podcast/id1367053904


    105: Surrendering to God's Purpose in Your Life and Business Jun 04, 2019
    Show notes

    Today, Lindsay Matway, a 28-Star Diamond Beachbody coach, lifestyle coach, fitness and beauty MOMtrepreneur joins me to share her how she personally used her pain to develop her platform and how surrendering to God's calling is how she found the strength to build an extremely successful business.

    Operating the business from purpose gives me joy that I can't get from financial or recognition

    Growing up with alcoholic parents, her oldest daughter born prematurely, drowning in medical bills, and going through bankruptcy, Lindsay Matway is no stranger to pain in life. But, instead of drowning in her despair, this upbeat mother of 3 and business owner uses the bad times she went through as the bridge to build connections and to emotionally relate with people.

    Today, she shares her personal journey into network marketing and how it became a vehicle to fulfill her God-given purpose. She talks about how she transformed her life through her business and went from being broke to complete freedom, and through it all, using her values and faith in God as her compass for how to conduct and grow her organization.

    Lindsay shares key takeaways on how to overcome the fear of failing publicly, which most network marketers' experience at some point. Also, we have an awesome conversation about making the choice between the victim or victor. In her words, 'When I honor and know who is in control and stay committed to my journey no matter the bumps along the way, that's when I rise up.'

    Stay tuned as we have a peek inside Lindsay's fitness story and how surrendering to God's calling in her business changed her life.

    Episode Quotes

    "I wanted to create a legacy. Something that I could hand down to my daughter."

    "Who are you to decide which vehicle God is giving you to create a new path that will lead you to the life you want to give her. Who are you to decide if someone is going to decide to join this business with you and actually have their lives changed. Humble yourself a bit. Do this and go all in. What's the worst that can happen?"

    "Network marketing is a vehicle for us to live out the God given purpose for our life" – Bob

    "God, use my story to be something more than just a sad story!"

    "When I honor and know who is in control and stay committed to my journey no matter the bumps along the way, that's when I rise up."

    "Because I am aligned with my purpose, and my heart is good, and the product works, I was the most joy-filled I had ever experienced in my entire life."

    "Your circumstances are not going to change overnight, but the story you can tell yourself and to others can."

    "The moment that you change your thinking in your story, you are already creating a better future for yourself." - Bob

    "The cool thing about this business is we are forced to grow so much in every area of our life."

    "Stop being this victim and start adding value to yourself."

    "It is about how I can use my fear to be able to share my stuff into the world and empower others."

    "When you're operating from purpose it goes from things that you have to do to things that you get to do." - Bob

    "God doesn't gives us what we want. He gives us what we need." - Bob

    "When I started living not just with a business but with a purpose, there is a joy that I can't get from financial or recognition."

    Listen to Learn

    00:37 Getting to know Lindsay Matway - personal life and P90X journey

    07:50 Lindsay's network marketing journey - how it all started?

    13:33 Network Marketing: A vehicle to fulfill your God given purpose

    22:59 Advice and tips for people going through the fitness journey/business

    27:03 Learning and growing yourself in order to serve

    28:43 Key things to overcome FEAR and FAILURE - the fear of failing publicly

    34:09 The importance of vulnerability and authenticity

    37:32 Operating from purpose and service, knowing your truth and who you are

    41:40 Network marketing is character development

    44:15 Impact of aligning your faith to your network marketing business

    51:48 Lindsay's social media and website links


    104: How to Get Control of Your Health and Live a More Fulfilled Life Apr 16, 2019
    Show notes

    Today's special podcast guest is none other than Chalene Johnson!

    A global expert on both health and entrepreneurialism, Chalene joins me to talk about a subject I've never explored before on the YVU podcast – how your health affects the bottom line of your business.

    Your health – how you feel, how you look, and your health mindset – affects your business mindset, how you make decisions, and how you 'put yourself out there.'

    Your health - whether it's in body, spirit, relationships, or finances - builds confidence.

    My mission has always been how can I help people get healthy - financially, physically, mentally and spiritually.

    Chalene talks about her own health scare, how she was ashamed at first because of her standing in the health community, and how she eventually decided that her personal health scare had to be shared with others.

    Her journey to get her health back became her message to her community, including her new book, "131 Method", which delivers the personalized solution to wellness, hormone balance, and permanent weight loss that she personally used to get her personal health back.

    Chalene also shares how her personal faith intersects with her business, and how she builds her business founded in the same principles that are founded in her faith.

    Although in business we've traditionally been told not to mix faith and business together, when it comes to being your authentic self, Chalene and I chat about how it is important to her to let your tribe know about your beliefs, including your faith.

    Episode Quotes

    "My mission has always been how can I help people get healthy - financially, physically, mentally, spiritually."

    "Developing the framework was even bigger than purpose, it was responsibility."

    "Not every area of your life is going to have equal amount of attention but you can feel balanced. I call it PEACE."

    "There is a difference between hearing information and applying it and that boils down to mindset."

    "When you change your diet the way that you're supposed to then you've experienced freedom from food rules."

    "Understand that nutrition can fix just about every major disease you can think of."

    "The body will tell us what we want and what we don't want if we will actually listen to it."

    "Diets do work! What doesn't work is the long term maintenance."

    "Entrepreneurs don't understand how powerful their nutrition and lifestyle has an impact on their bottom line."

    "We are most attracted to people with confidence; and confidence comes when we know what we're doing and we feel really good physically."

    "Your health is not exercise and nutrition alone."

    "The degree of being authentic depends on how you value yourself."

    "Work is so much more enjoyable when you can totally be yourself and not worry about it."

    "Sharing my faith solidified the relationship that we've had with our audience that is also strong in that area." - Bob

    "The most ruthless, mean and close-minded emails I've ever received are from fellow Christians."

    Listen to Learn

    00:45 Your Virtual Upline podcast story - How it all started?

    02:25 Introducing Chalene Johnson - health and lifestyle expert

    04:13 Chalene's mission

    08:36 Chalene's health story - pivotal point to becoming a health expert

    15:08 Developing the health and nutrition framework (The 131 Method)

    18:49 Everything happens for a reason, PEACE over BALANCE

    22:03 The social media battle

    23:28 Fundamental things to start with - mindset & objective

    26:22 Overview about phases of dieting

    31:40 A peek of what's inside The 131 Method program

    38:12 Importance of health, nutrition and lifestyle to entrepreneurs

    43:12 Date of book release and website link

    44:03 JUST BE YOURSELF - the power of showing up in an authentic way online

    53:21 Chalene's take about being outspoken of your faith in your business

    01:01:23 End notes, website and social media links


    103: Choosing Purpose over Perfect Apr 02, 2019
    Show notes

    The most radical thing is walking on your own unique path - "Choose purpose over perfect"

    In this episode, Lara shares that her personal faith in God grew while starting a garden and building her business, "Southern Weddings."

    Her personal passion for growing things – both plants and a business – taught her to exchange her fears for faith. She founded 'Cultivate What Matters' that helps women set cultivated goals, cultivate faith and grow their marriages.

    Lara and I talk about the trappings of chasing success and about saying 'no' to some areas of life so that we can go 'all in' to other areas of your life that God has called you to.

    Lara coaches her fellow businesswomen to "choose purpose over perfect." She wants women to build faith-filled and purpose-driven businesses, all while walking the unique path that God has created for you. As Lara says, "Our purpose is not tied to our title. Our worth is really about WHOSE we are."

    Episode Quotes

    "My faith allowed me to have this insatiable desire for growing and tending things."

    "Passion is sacrifice... it is the thing that you're so fired up about that you are willing to sacrifice for it."

    "There is a FEAR that is about respecting something that tends to take control over us."

    "It is a neat thing to take a risk and do a leap of faith."

    "Sometimes success is actually the thing that distracts us most from making us successful."

    "When we focus too much on the success and not on the efforts and the WHY then we lose sight of success."

    "If you are not refueling yourself at the well then you can't fill anybody else."

    "The most radical thing we can do is to walk our own unique path."

    "I started to grow an authentic relationship with the Lord and gave up the identity that I'm stuck in."

    "Your work is something that you do, not your purpose. Your purpose doesn't go to work; it goes to love."

    "Our purpose is not tied to our title. Our worth is really about Whose we are."

    "Doing business as ministry is not about sharing Bible verses all the time."

    "Helping people is worth far more than your doubts."

    Listen to Learn

    00:01 Episode Intro

    04:30 Getting to know Lara Casey - faith, works and business

    11:32 Exchanging FEAR for FAITH, Lara's pumpkin story

    19:10 The trappings of chasing success

    24:17 Avoiding burn out - importance of creating boundaries

    28:05 What does "choose purpose over perfect" mean?

    34:07 Lara's success story - relationship and business

    36:05 Your work is not your purpose

    48:16 Lara's Cultivate What Matters - goals and core values

    47:13 "Helping people is worth far more than your doubts"

    50:00 Lara's books and website links

    50:30 End notes


    102: Public Service Announcement Mar 19, 2019
    Show notes

    I have a Public Service Announcement for the entire network marketing industry:

    STOP the copy and paste prospecting method! It is KILLING our industry!

    Spamming prospects with copy/paste, yucky language is not only killing our industry, it is also killing your own teambuilding results as well!

    It is essential that each of us knows the correct way to message our prospects.

    Unfortunately, most network marketers, because of using the spammy and unwelcome copy/paste method of reaching out to people, our industry is tainting people's perception of us as individuals and the entire network marketing industry.

    Personally speaking, I myself have received the spammiest message!

    And this is not to put anybody down, some uplines teach their team to do it this way, but this is a call to all network marketers – STOP the copy and paste prospecting method immediately!

    So, listen up as I share the 10 spammiest messages I got and the solutions to each of them for you to create a more effective prospecting message.

    Episode Quotes

    "The copy and paste prospecting method taints people's perception about network marketing. It's killing the industry."

    "Never send a link to anything in your first reach out message."

    "People don't look down on network marketing, they look down on network marketers."

    "Do not ask people to join you before even knowing them."

    "It is not about you. It is about your prospect."

    Listen to Learn

    00:01 Episode Intro, Public service announcement

    05:06 STOP the copy and paste prospecting method, 10 spammiest message that I got

    11:47 Message #1 - Sending links in your initial message and hyping up opportunities

    15:06 Message #2 - Going for the kill in your first message

    17:03 Message #3 - Copy and paste call to action

    19:39 Message #4 - Asking people to join you before knowing them

    21:41 Message #5 - The initiation

    22:10 Message #6 & #7 - The Illuminati message

    25:19 Message #8 - It is not about you

    26:35 Message #9 - Inauthencity

    27:19 Message #10 - You can't make this stuff up

    32:44 Share this message and be a winner

    35:02 Update about the landing page (yourvirtualupline.com/psa)

    Do you want to know the right way to prospect on social media? Visit yourvirtualupline.com/psa and get my social media script guide!


    101: How to Avoid a Victim Mentality in Your Business Mar 05, 2019
    Show notes

    Today I have a very special episode for you! Preston Prugmire, a life coach and host of the "Next Level Life" podcast, joins me to talk about the deep inner work of mindset transformation and moving away from a victim mentality in our life and business.

    Mindset is more important than strategy when it comes to success as an entrepreneur

    Most network marketers have the issue we call "victim mentality."

    But what happens when we look at every single aspect of our life and say, "I'm no longer going to be a victim in my business. I am no longer going to be a victim in my marriage. I am no longer going to be a victim to my finances."

    We often focus on the gaps that exist in achieving success. We look for what we accuse. What we can embrace as an excuse for NOT being successful in an area of life.

    We always think that we're missing some strategy or quick fix that will actually create the success we crave. However, what's really holding us back is the fact that we embrace these excuses that allow us to be a victim in the first place!

    Once we shift our mindset and not seek these excuses, we win the battle! The strategy, tactic, action, or method will come along. But, it's the mindset shift that is the most important component in achievement!

    So stay tuned as we're going to discuss more about mindset transformation, surrender and success, and some very powerful insights from Preston about the issues of victim mentality.

    Episode Quotes

    "Mindset is more important than strategy when it comes to success as an entrepreneur."

    "If you have the right mindset that your goals are inevitable then the path becomes less important."

    "Take a breath and have some compassion for yourself."

    "You need to hate your situation in order to get out of it."

    "Gratitude is the gateway drug to joy."

    "Surrendering is detaching my value from the outcome... and then I am not attached to the success or the failure."

    "Success is the person you become along the way to your success."

    "Whatever you are experiencing right now is a direct result of your past thinking."

    "There is uncertainty in being a conscious creator, but there can be certainty within the creation."

    Listen to Learn

    00:01 Episode Intro, updates about the Impact & Growth Summit

    04:49 Getting to know Preston Prugmire (family and career)

    09:36 What are the things that kept you going during the early stages?

    15:34 Preston's definition of surrender, being in partnership with God's plan

    21:01 Redefining the meaning of SUCCESS

    26:54 Steps in changing and achieving success, focusing on the wins rather on the gaps

    36:41 Having full accountability in your life

    38:13 The victim mentality, mindset transformation

    44:20 "Victimhood gives us certainty"

    45:24 Preston's challenge for your social media

    50:46 End notes, announcements

    53:27 Connect with Preston - links, podcast, social media

    Preston will be speaking at my 2019 LIVE event, the Impact & Growth Summit. Join me live by visiting www.impactandgrowthsummit.com.


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