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Your Virtual Upline Podcast — Business
Your Virtual Upline Podcast

Welcome to The Your Virtual Upline Podcast

For the leader who’s followed every rule, and still feels behind.
You’ve posted. You’ve pushed. You’ve promoted.

You’ve stayed consistent like they told you to… and it still doesn’t feel like it’s working.
If your success is costing you your peace — you’re not the problem.

The system is. And it’s time to break free.

Hosted by Bob Heilig, creator of the LOVE-LED™ Growth Method™, this is the first podcast of its kind, a new standard for online leaders who want to grow from belief, not burnout.

LOVE-LED™ Growth isn’t just a mindset shift.

It’s a system, rooted in rhythm, led by identity, and built to help you grow a business that reflects who you are.

It’s how your content stops selling, and starts leading.
It’s how your leadership becomes the strategy.
It’s how growth starts to feel like peace again.

Every episode is a weekly invitation to shift from Fear-Led Achiever to LOVE-LED™ Leader, and step into the movement of belief-driven business.

This isn’t just where your strategy changes.

This is where you do.
And your transformation starts right here.

Latest Episodes:

130: I've Exhausted my Warm Market, Now What?! #AskBob Feb 11, 2020

Show notes

In this new podcast episode of #askBob, I answer 3 questions submitted by listeners, including:

What do you do when you've exhausted your warm market?
How do you prospect people on FB you're connected with - but don't really know?
What do you do when someone doesn't respond to your reach out?

What do you do when you've exhausted your warm market?

This is a common thing I see where network marketers think that they had already tapped out any opportunity with people they know so they shift to their cold market.

They turn to social media and try to learn attraction marketing, and they end up complicating the entire process with funnels and lead magnets and complex systems.

Armed with the excuse of "I've exhausted my warm market," I see network marketers think that figuring out how to prospect in the cold market is the answer.

However, the cold market is NOT the answer. In this podcast, I dig into my personal opinion on why recruiting in the cold market is not the solution to your 'burned out warm market' problem.

How do you prospect people on FB you're connected with, but also don't really know?

A bit mistake people make when trying to prospect in the cold market is pitching to people too early in the process.

They talk about their company, business, and product on the first message because they think that it's secretive and weird to not just share right away.

What we need to understand is that messaging people on social media is the exact same as having a conversation with them face-to-face.

The key is to make your messaging conversational. It's more than you just making a sale; it's you being able to change their life through your products.

What do you do when someone doesn't respond to your reach out?

When prospecting, we always seem to assume a negative outcome, like "they're going to roll their eyes at me" or "what if they talk about me behind my back."

It's these negative scenarios (RED LIGHTS) that we imagine that's stopping us from reaching out and following up with our prospects.

I want you to learn how to create different and more empowering stories (GREEN LIGHTS).

Build your faith and always assume a positive intent.

If they don't respond on the follow up, then you need to course correct. Do a different approach like commenting on their posts on Instagram, or like the stuffs they post on social media.

Here's the thing, it's all about your willingness to take action despite your fears. The only limitation to creating the life of your dreams and the business that you want is the story that you tell yourself about how it is or isn't possible.

Check out Legacy Leadership Academy waitlist at www.legacyleadershipacademy.com Enrollment coming up this Spring.

129: {Live Coaching} What Do You Do If Your Team Falls Apart? Feb 04, 2020

Show notes

I've seen this a LOT in network marketing.

You join a company, and there's excitement for the product and the opportunity. Your excitement is contagious, and you also work your business consistently, sharing about the products and the opportunity with anyone who will listen.

Your team grows fast! You have that momentum that every network marketer craves!

And then, things begin to slow down. Team members begin going MIA and not returning messages. Your recruiting and team volume numbers begin sliding backwards.

Your team (and business!) is falling apart!

In today's podcast, I have a live coaching session with Sasha, who has been going through that exact same situation.

Sasha is a brand new member of my Legacy Leadership Academy. She had a fast start in her company and had a lot of success.

However, over the last year things have fallen apart. Leaders left her team, and there has been lots of complaining going on, which resulted to a toxic team environment.

Instead of excited and moving forward, she now feels frustrated, has lost confidence in herself, and feels like she's stuck in the past. And on top of all of that, she doesn't have a strong upline that she can lean on for support.

Join me in this live coaching session, as I give Sasha some key insights on how she can take control over her thoughts and continue building a the team of her dreams!

You can learn more about the Legacy Leadership Academy here: www.legacyleadershipacademy.com

128: The 5 Phases of Network Marketing Leadership Jan 01, 2020

Show notes

Today is part 2 of last week's episode where I reveal our brand new 'Success Path' that we've created for all of you called 'The 5 Phases of Network Marketing Leadership.'

Do you know EXACTLY where you are at on your journey to success?

If Point A is the day you joined your network marketing company and Point B is where you want to be – enjoying a life of Total Freedom - where EXACTLY are you at in between those two points?

It is so important that you are clear on EXACTLY where you are in your journey to success.

And that is why I'm so excited to launch the first EVER leadership assessment for network marketing!!

One of the things I've always struggled with was our new students never had a way to clearly see the vision of what we're helping them do.

All the training we do is great, but I started to notice a ton of confusion and overwhelm because there was no simple, clear plan to help them get exactly from Point A to Point B in their business.

So we created the first ever network marketing quiz to help people just like you determine exactly which of 5 stages you are at in your network marketing journey. Then, we can give you the exact steps and action plan you need to follow to attain Total Freedom.

In this week's podcast, I share with you more details about the 5 Phases of Network Marketing Leadership and how taking the quiz will tell you exactly which of the 5 phases you are currently in….and more importantly, exactly what you need to do to get to the next phase!

Make sure you and your team members take the quiz now by visiting http://www.yourvirtualupline.com/quiz

Once you've completed the quiz, I will email you a page with all of your results. For each of the 5 phases, I've put together a specific training plan with a series of actionable steps to help you 'get unstuck' and start moving forward.

Also, make sure and join my 4-part live free training series called '4 Steps to Creating a Full-Time Income in Network Marketing' which begins on January 9th.

Register here: www.yourvirtualupline.com/freetraining

127: The Greatest Gift of Network Marketing Dec 23, 2019

Show notes

Today I share with you the greatest gift network marketing has to offer….and a HUGE gift for you inside!

This episode is the first of a two-part series. And whether you are brand new to network marketing or a seasoned leader, I believe this is something that will have you looking at your business in a very different way than you ever have before! Ask yourself these questions: What does success look like for you? What is the ultimate goal for your business? One mistake network marketers make is not having a clear vision for their life and business.

Most of us simply follow someone else's definition of success, and then we later find out, their definition wasn't exactly what we wanted in life.

And then we end up frustrated, unfulfilled, and miss the greatest gift that this profession has to offer - Total Freedom.

There are three types of freedom in life: Financial Freedom, Time Freedom, and Personal Freedom.

And when someone has Total Freedom, they have all three!

And for most people, they have Total Freedom because they are an entrepreneur.

But, what does it actually look like to have financial, time AND personal freedom?

And what do you have to do to actually attain TOTAL freedom in your life?

This is exactly what I share with you in this podcast episode!

And what my team is working on to help you achieve Total Freedom in a step-by-step process in 2020!

126: How to Handle a Leader Leaving to Join Another Company Dec 19, 2019

Show notes

There's a very delicate topic that we leaders have to deal with, which is a byproduct of building a big business, and that is how to handle when a leader leaves to join another company.

One of your leaders leaving for another company is one of the hardest things you will face in your network marketing career. In that moment, it feels like your entire business is falling apart and that everything you've worked so hard for is suddenly being destroyed.

But I want you to understand that how you handle this, how you respond and react, will have a far greater impact on your long-term success than that person actually leaving.

Our usual reaction is we feel revengeful. We start trashing the person, trying to undermine their credibility so that no one on their team leaves to go join them. But I want you to know that going into attack mode is a bad idea.

In this podcast episode, I share with you tips on how to handle these situations, why as leaders we need to lead with character and love, and some actionable steps that will definitely keep you out of the drama.

125: The 3 Biggest Mistakes People Make When Setting Goals Dec 06, 2019

Show notes

There are 3 major goal-setting mistakes that I see entrepreneurs make every single year. I'm going to teach you how to avoid these mistakes, AND I'm also going to give you a step-by-step plan on how to properly plan and set goals for your business in 2020.

I'm not going to lie – I made these exact same mistakes every single year, too, in my network marketing business!

My hope is that through what you learn here today, you avoid these same mistakes I made, and in the process give yourself the best chance to make sure 2020 is your breakthrough year!

Isn't it getting old repeating the same process every year, only to never see the results you want? Aren't you tired of being stuck in the same place?

I do not want 2020 to be ANOTHER year where you get excited, set big goals for yourself, only to find yourself on December 31st, 2020, in the exact same place you are right now.

And I promise you, if you can avoid these 3 common goal-setting traps, you will have a FAR GREATER chance of moving your business forward and achieving the goals that you set for yourself this year.

Mentioned in this episode:

Episode 72 - Creating Your Breakthrough Year Episode 115 - The Magic of Thinking Big

124: How to Run Recruiting Campaigns on Your Team Nov 26, 2019

Show notes

Recruiting Campaigns are a powerful tool you can use to help motivate your team to take more consistent action and reach out to more prospects. In this podcast episode, I share with you my 3-step process for setting up a successful recruiting campaign for your team.

Do you have team members who are struggling? Are they overwhelmed and confused?

There is a LOT of information overload available to network marketers. Scripts, podcasts, LIVE video strategies, and more! And all of this information can definitely overwhelm some of your team members causing all productivity to come to a screeching halt!

One of the best strategies to get overwhelmed and confused team members to move forward and take consistent action is to start a Recruiting Campaign. While most team leaders think of recruiting campaigns as a means to add more team members, it also serves as a way to get hesitant team members to actually move forward and take action.

Recruiting Campaigns combat two of the biggest obstacles your team faces – FEAR and OVERWHELM – by giving your team a simple system to follow over a short period of time.

Here is my 3-step system for creating a successful recruiting campaign:

STEP #1: Identify the specific group of people you want to target (Real Estate Agents, Nurses, Teachers, Traditional Business Owners) and create the story around why they would be such a good prospect.

STEP #2: Come up with the scripts and key messaging points for your team. Part of this includes anticipating the objections that might come up ahead of time.

STEP #3: Choose a specific time and roll it out to your team. You could kick the campaign off with a really exciting Zoom presentation. Make it fun! You can give away prizes for those people that participate.

123: 5 Strategies to Help You Make the Most of Black Friday Nov 19, 2019

Show notes

Every year people ask me, "Is it ok to do Black Friday promotions?"

Yes! It is OK to promote your products and business on Black Friday!

Download my FREE Black Friday Marketing Strategy Guide with my favorite strategies and scripts at www.yourvirtualupline.com/123.

However, to be SUCCESSFUL in your Black Friday marketing efforts, you MUST be different than your competitors.

Here's the truth about Black Friday - your success or failure will not be determined by what you do on that single day, but by what you've done in your business in the 30, 60, or 90 days leading up to Black Friday.

In this episode, I'm going to share 5 ways that you can make the most of your Black Friday promotions this year.

Strategy #1: Live Video Content On-Ramp. You need to warm your audience up for the promotion! To do this, build up curiosity for your products through a series of live videos on Facebook, Instagram, or any platform you prefer. The key here is to create value; so, it's very important that you focus on educating and teaching people around the area of your products.

Strategy #2: Share Customer Success Stories. I want you to understand that people don't buy products. They buy the results that the product gives. So instead of selling on price, focus on selling the value of your products by sharing customer success stories and how it made your customer's life better and what problems you solved for your customers.

Strategy #3: Gratitude and Appreciation. Don't lead with the promotion you. Always lead with love, gratitude, and appreciation for the customers supporting your business. What does this mean? Instead of jumping straight in with your product pitch, schedule some dedicated time to call, voice message, or even send a short, handwritten note for your current or past customers personally thanking them for their support.

Strategy #4: 'Steal a Deal' FB Group Strategy. With this strategy, you set up a temporary 'pop-up' FB Group for your entire team to use during Black Friday. Your team members can then add their customers and prospects to this group. The exciting part is that each member can contribute a certain amount that will go to the discounts of the products. You will then pick a specific time for the event to happen so you can start promoting to everyone inside the group.

Strategy #5: Personally Connect with Your Top Prospects. Most network marketers rely too heavily on passive 'Attraction Marketing.' What I want you to do this Black Friday is change your approach, slow down, and get more focused on the most important people for you to connect with. At the end of the day, the best sales strategy out there is just genuinely taking the time to get to know what's going on in someone's life and caring about them.

122: My '3 S's' Closing Strategy Nov 12, 2019

Show notes

Let's talk about a topic that I know for many of you is something you struggle with a lot in your business – CLOSING.

To master the skill of closing you have to have a game plan and practice it over and over again

Have you ever heard prospects say these things to you before?

I'm not really a great salesperson.
I don't have the time to do anything else.
I don't have the money; so, I can't afford to join your team or buy your product.

Personally I used to hate closing. It felt so uncomfortable to me.

However, I realized this came down to two things…

First was my lack of confidence, and second, my mindset to the 'YES's' and 'NO's' you hear in this business.

So, I've created what I call the '3 S's Closing Strategy.'

I promise you it will make you much more confident and comfortable when it comes to closing a prospect.

Let's get into my '3 S's' Closing Strategy!

Strategy #1 is SIMPLE. Don't complicate the process of sharing your products and business opportunity. Remember, the less you say, the more money you are likely to make.

Strategy #2 is SYSTEM. I want you to understand that it is the real key to building a team and getting new recruits is having a system for your team that anyone and everyone can utilize. Every aspect of your business must be system driven, and this what gives your people that necessary confidence because confidence starts out not in their own abilities, but their ability to follow a system.

Finally, Strategy #3 is SUPPORT. Sell your prospect on the fact that they are locking arms with you. That you will be there for them every step of the way. If someone sees you as the person who can change their life, they're going to join you.

If you got any value out of this episode make sure to go to www.yourvirtualupline.com/122 to download the free PDF.

121: A Return to Love Nov 05, 2019

Show notes

I want to share with you what I believe to be the 'secret' to success, happiness, fulfillment, in your business and life.

In my last podcast episode, episode 120, I shared what I believe to be the biggest challenge that you will need to overcome to see success in your business – The Achievement Trap.

This episode serves as part 2 of that message. So, if you haven't listened to episode 120 yet, I recommend that you listen to that message first.

Consider having love be the guiding force in your life, regardless of the circumstance. Nothing stands to transform us, our relationships, and our world, more than a commitment to live our lives from love. - Marianne Williamson from her book, 'A Return to Love'

So, what do I believe is the 'secret' to success, happiness, fulfillment, in your business and life? In one word – LOVE.

In life, most of us have been so paralyzed by fear. And this fear shows up inside of us through feelings of unworthiness, doubt, and negativity. And these emotions and feelings are blinding us from our potential.

However, when we shift our feelings and emotions to ones of LOVE, we begin to see ourselves and our roles in this world differently. We begin seeing that each and every one of us has a unique and essential role to fulfill in this world.

When we stop obsessing over 'making sales' and 'getting our next recruit,' we can instead obsess over ways to show kindness, compassion and generosity to the people we came into contact with every day.

If this was the filter through how we lived our lives and operated our businesses, it would literally change everything.

If you learn nothing else from listening to this podcast, I want you to leave with this - you were created with the purpose of extending God's love to the people in this world. And your networking marketing business is simply a vehicle that can be used to live out this purpose.

The moment you make the decision that your business is a way for you to serve mankind and not just a way to make money, you will experience a joy and fulfillment that you've not felt before.

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