Your First Thousand Clients with Mitch Russo

Latest Episodes:

Customized Money Management with Justin Krane Nov 20, 2017

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Today’s guest knows all about money and he has some secrets to share. He didn’t acquire those secrets easily or by accident. He needed to suffer, like we all do from time to time. After a difficult divorce which nearly broke him emotionally and financially, this super CFP, Certified Financial Planner, figured out how to use money to make more money. Introducing Justin Krane, a frequent guest on MSNBC and a money strategist for business owners. He helps you understand the money side of your business. Justin isn’t about cutting back and living a frugal life. That’s no fun. Justin is all about getting the shoes, doing the sushi, living the best life that you possibly can and saving for the future. Justin is the author of the book, Money. You Got This. He shares his every day crazy, funny life stories and gives you a money lesson.

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Profit of Kindness; A Unique Publicity Perspective with Jill Lublin Nov 17, 2017

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My guest today is an expert at one of the most powerful disciplines required to build any business in any company. I had the pleasure of meeting her in 2009 as she appeared on my stage with Tony Robbins at the Ultimate Business Mastery Summit, which is where Tony, Chet and I launched that company. She was incredible and her training became part of the curriculum for every member of our community. Now, she helps leaders create their publicity plan and execute to success.

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Brace For Impact Because Moments Matter with Dave Sanderson Nov 13, 2017

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Today’s guest and I have something in common. We both worked directly with Tony Robbins, in much different capacities, but that’s where our experiences diverge. My guest found himself on Captain Sully’s Flight 1549 as he was about to crash land in the Hudson River opposite Manhattan. In the freezing cold, he rose to the occasion and will tell us his story of just how he saved dozens of passengers and himself from what could have been instant death for all. Welcome, Dave Sanderson, to the show.

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Robert Plank On Building Software to Build a Business Nov 10, 2017

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Robert Plank started marketing useful digital tools for people all over the world when he was in high school. Since then, he has built 25 to 30 renowned courses over the past eight years. Today, Robert continues to succeed at creating new marketing tools at different price points for all types of people including Backup Creator and Membership Cube. In addition to creating valuable software, Robert also hosts his own podcast, Marketer of the Day, where he speaks with a number of the internet’s top marketers and entrepreneurs.

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Perry Marshall On Marketing as Human Engineering Nov 06, 2017

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Perry Marshall started his professional life as an electrical engineer but was promptly laid off. With no job, no money, and no prospects for work, he became a marketing consultant, but the real turning point for Perry was the discovery of the 80/20 principle which led to several life-changing transitions. He eventually wrote Ultimate Guide to Google Adwords in 2007 which became the world’s most popular book for internet advertising. Since then, he’s built a series of courses for his clients to elevate their skills, their revenues, and their lives.

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Steve Aitchison On Creating a Viral Video Nov 03, 2017

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Steve Aitchison has a digital following of over 4 million people. He has combined his background in personal development with his expertise in social media, blogging, coaching to build his program, Your Digital Formula. Steve also utilizes social media as a way to inspire others to take an interest in their personal development, health, and success.

In this episode, we will be discussing:

Growing a small product in a particular space
The start of Steve’s first large project
Steve’s utilization of Facebook to expand his self-help audience
The moment Steve discovered the “Digital Formula”
How Steve adapts to Facebook’s changes
Steve’s secret formula for creating viral videos
The importance of making your content good from the very start
How to make videos that can be repurposed
Knowing the approaches that work for you

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Bernadette Harris On Identifying Insider Theft Oct 30, 2017

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Bernadette L. Harris is a tax and forensic accountant, #1 best-selling author, business strategist, keynote speaker, and trainer committed to “Keeping Small Business In Business”. In addition to her coaching and speaking practice, Bernadette runs a tax and forensic accounting firm, By The Book Accounting. That business has allowed her to help thousands of entrepreneurs across the country start, run, and grow thriving ventures.

In this episode, we will be discussing:

The emotional pieces that built Bernadette’s career
How insider theft hurts people and businesses
Why business owners often deny that theft is happening to them
How Bernadette scaled her business
Examples of different types of fraud
Signs that someone could be committing fraud in your business
How to assess if someone in your business is committing theft
The steps to take after you discover fraud in your business
The actions that are taken against people who commit theft in the workplace
Why Bernadette wants to see fewer businesses fail

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Andy Crestodina On Marketing with Brains, Not Budget Oct 27, 2017

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Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Andy is an expert in marketing, having built a company with 5 million in revenue with only 17 employees. Andy helps people understand how to double their traffic without spending money using his perfected processes that include utilizing testimonials and simplifying website designs to increase traffic and sales.

In this episode, we will be discussing:

Driving people to your business by smart marketing
Why “search” is the most important channel to your website
Search optimizing your website with keywords
Understanding both halves of the equation, marketing and customers
Improving old content rather than writing new content
The functionality of Mitch’s websites
Guiding the visitor’s attention with simplification
Knowing the importance of testimonials
The benefit of sprinkling your strongest evidence throughout your website
Utilizing your website to have a conversation with your consumers

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Scott Oldford On Understanding Absolute Failure Oct 23, 2017

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Scott Oldford On Failure is Absolute

Scott Oldford started at seven years old selling eggs from his home. By the time he was 16, Scott was running a very successful company, helping those online with their programming and internet marketing. In 2013, Scott’s third company failed while 726 thousand dollars in debt. About a year later, Scott built a company that did nearly 1 million in revenue. Today, Scott continues to fulfill his purpose, while working with entrepreneurs to show them how to stop losing out on 80% of their potential leads by using effective online marketing funnels.

In this episode, we will be discussing:

Finding pleasure in the pain that is entrepreneurship
How Scott continued after acquiring $726,000 in debt
Seeking fulfillment rather than money
Scott’s view of success as a clue, but failure as an absolute
Eliminating your emotional immune system to be a successful entrepreneur
Viewing failure as a character-building pursuit
Why Scott learns from people who fail
Why Scott learns his lessons from people around him rather than far above him
Investing four hours a day for knowledge, character, health, and connections
Removing our personal purpose from our business
Separating loss from failure
How The SSF Method helps entrepreneurs break the cycle

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Dustin Mathews On The Key to Communication Oct 20, 2017

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Dustin Mathews is the co-founder of SpeakingEmpire, a company created to help people get their message out, monetize their message, and build a world-class Speaking Empire. Dustin started as “the geek behind the curtains,” utilizing Infusionsoft to figure out what worked for internet marketing campaigns, but something bigger was deep inside, allowing Dustin to emerge as a powerhouse CEO, speaker, author, and leader. Dustin soon became the “one on stage,” partnering with Dan Kennedy, filling auditoriums, and helping build-up clients who are now featured in Forbes, Wall Street Journal, and MAD Magazine.

In this episode, we will be discussing: